Sun.Feb 13, 2022

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Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone

AdPulp

T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand’s campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand’s press release, Dolly and Miley are fighting the good 5G fight. All […]. The post Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone appeared first on Adpulp.

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20 questions to ask customer data platform vendors during the demo

Martech

Data is the lifeblood of high-functioning marketing organizations, which explains why customer data platforms are so hot right now. CDPs serve as the “single source of truth” for the profiles of known and anonymous individuals. CDPs also unify and normalize first-party customer data, improving data accuracy, targeting relevance and marketing campaign velocity.