Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketi

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More About Advertising

NOVEMBER 2, 2021

People from working class backgrounds earn on average £6000 a year less than their middle class counterparts, according the government’s own analysis of around 300,000 civil servants. Creature London is highlighting this “posh privilege” with a TV, cinema and social campaign for a fictional product called “Class Polish,” starring Scottish comedian Fern Brady.

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Martech

NOVEMBER 2, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you ever stop to think about security? I do, not least because my first role in tech journalism was as a security editor.

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More About Advertising

NOVEMBER 2, 2021

Covid robs people of their sense of smell, but French agency L’Associé says it can help restore it, thanks to a specially aromatic new line of craft beers from Paname Brewing Company. Sniff the brew every day, and you can retrain your senses, apparently. L’Associé says it’s all based on science, but the three flavours. The post French beer Paname claims to help long covid sufferers regain their sense of smell first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

NOVEMBER 2, 2021

These days, there seems to be no shortage of metaverse apps, both in the United States and across the world. And this list is growing seemingly by the day, as metaverse studios proliferate – and because it seems that marketing copy that includes the word “metaverse” is the easiest way to garner people’s attention. It seems everyone is all about life in the metaverse.

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More About Advertising

NOVEMBER 2, 2021

Google’s new Pixel 6 phone is the first “all Google” phone it seems, not that that probably makes much difference to anyone. Quite likely that this new ‘brand anthem’ for the phone from Anomaly won’t make much difference to anyone either. Essentially it’s a series of non sequiturs. The phone that’s what you are – The post Google launches new Pixel phone - and has absolutely nothing to say about it first appeared on More About Advertising.

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More About Advertising

NOVEMBER 2, 2021

This festive work for craft-focused ecommerce site Etsy urges us to “Give more than a gift” in a sentimental campaign about the magic of meaningful presents by 72andSunny New York. The UK-only ad is the best, even though it flagrantly ignores the fact that wild swimming pretty much always happens in the morning, and it. The post Etsy's very personal Christmas campaign by 72andSunny NY first appeared on More About Advertising.

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Paleo AdTech

NOVEMBER 2, 2021

David Shen was employee #17 at Yahoo! , hired by founders and Stanford classmates Jerry Yang and David Filo to shepherd the user experience — and eventually the ad experience — for the pioneering and absurdly successful directory and portal to the nascent internet. David is also the author of the best behind-the-scenes look at Yahoo!’s ad evolution, a book called “ Takeover: The Inside Story of the Yahoo Ad Revolution ” (available from Blurb and Amazon ).

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More About Advertising

NOVEMBER 2, 2021

Omnicom’s top media exec Daryl Simm is in the box seat to succeed long-serving John Wren as boss of the ad holding company. The US-based Omnicom, once famous for its trio of big creative agencies – BBDO, DDB and TBWA – is now, like its peers, increasingly a media and data focussed business. Simm (left), The post Simm's elevation at Omnicom shows march of media execs first appeared on More About Advertising.

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AdPulp

NOVEMBER 2, 2021

Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better? According to Taco Bell, their new Cantina Crispy Melt Tacos could be better. Is this spot funny? Is it empowering for young women? Is it additional proof that we’re mostly incapable of living in the […]. The post Young Love Interrupted By A Taco appeared first on Adpulp.

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Advertising

InMobi

NOVEMBER 2, 2021

InMobi’s business leaders in the Asia-Pacific (APAC) region are integral to the organization’s growth. Here’s introducing some of these game-changers. Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences.

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