Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google C

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OCTOBER 26, 2021

UK travel and insurance firm Saga is synonymous with ‘old,’ which isn’t a very appealing message even if you’re, um, old. Well, over 50 which is Saga’s target market. So new CEO, Euan Sutherland is giving the brand a makeover with the help of agency VCCP. Sutherland says: “People are living longer than ever before; The post VCCP gives Saga makeover the full service treatment first appeared on More About Advertising.

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Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. In Mankowski’s experience, he sees that innovation often comes slower than expected.

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OCTOBER 26, 2021

Credit cards have been draining our wallets for decades and now they have a new challenger the ‘buy now pay later’ gang which (it seems to us) offer a rather better deal. Barclaycard, the first credit card in the UK (Amex and Diners were charge cards) is trying to muscle in on the action with. The post Can Grace Jones shoehorn old-timer Barclaycard into 'buy now pay later market?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

OCTOBER 26, 2021

Microsoft has announced that it has acquired iPaaS and business process solutions company Clear Software. Microsoft customers who build their own business solutions with Microsoft Power Platform are expected to gain from stronger integration with outside systems as a result of the deal. Clear Software will help Microsoft Power Platform users by providing strong connectivity into SAP and Oracle.

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OCTOBER 26, 2021

There are big confident brands and then there’s Apple. In the Tim Cook era Apple has probably made as many enemies as friends so it’s quite timely to remind us of 45 years of Apple products by their sounds, from the time when buyers were like disciples. Assembled in a garage by composer AG Cook. The post Apple brings its own history to life with 'Start Up' first appeared on More About Advertising.

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More About Advertising

OCTOBER 26, 2021

BBH has won one of the year’s more competitive UK creative pitches: pipping adam&eveDDB, Accenture’s Karmarama and Creature to the Ribena account. Havas pulled out. Ribena, now owned by Suntory, was resigned by WPP’s Wunderman Thompson, an unusual move for any holding company-owned agency these days. BBH has recently been the subject of a typical.

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Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. The latest offering adds a marketing engine to Twilio’s existing Twilio Frontline for sales and Twilio Flex for customer service. Twilio Engage leverages the capabilities of Segment, the customer data infrastructure solution which Twilio picked up for $3.2 billion last October.

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Paleo AdTech

OCTOBER 26, 2021

Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. This morphed into a semi-baked idea to develop Facebook apps plus an ad server … until a recruiter connected the quixotic grads with ad tech paladin Brian

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AdPulp

OCTOBER 26, 2021

In the United States today, our problems have problems. Did you know that the country faces an unprecedented skilled labor shortage – with more than 3.2 million skilled trade jobs sitting open as of August 2021? While the Biden administration is busy selling their “Build Back Better” vision for the future, Carhartt is rallying America’s […].

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