Sat.Apr 23, 2022

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AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022

Venture Beat

Join the CMO of AWS to discover what’s ahead for the intersection of customer marketing and technology in 2022 and the future of your team. Read More.

Marketing 111
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The Royal Oak Turns 50, Takes Fans on Journey Back Through Time

AdPulp

Retro is in. To get a sense of how nostalgia is used in advertising today, let’s travel back to 1972 with luxury watchmaker Audemars Piguet. The brand’s celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. Since its launch on April 15, 1972, the Royal Oak—the […]. The post The Royal Oak Turns 50, Takes Fans on Journey Back Through Time appeared first on Adpulp.

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Get ready for your evil twin

Venture Beat

AI-driven promotional avatars might be a legitimate use of virtual people. But what about the fraudulent uses? Read More.

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IKEA’s ‘Let play unwind your mind’, Roger Federer and Anne Hathway for Switzerland Tourism and more: creative ads of the week

Bhatnaturally

Most ads go unnoticed – a bigger problem for the industry than creating ads that are disliked. Only a handful of ads are noticed and a smaller number recalled or liked. In that context, clutter-breaking creative ads that make an impact need to be appreciated. My compilation this week includes IKEA’s ‘Let play unwind your [.]. The post IKEA’s ‘Let play unwind your mind’, Roger Federer and Anne Hathway for Switzerland Tourism and more: creative ads of the week a

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022

Venture Beat

Join the CMO of AWS to discover what’s ahead for the intersection of customer marketing and technology in 2022 and the future of your team. Read More.

article thumbnail

Get ready for your evil twin

Venture Beat

AI-driven promotional avatars might be a legitimate use of virtual people. But what about the fraudulent uses? Read More.