Martech
AUGUST 26, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you have a Charlie Watts on your team? I’m still processing the news of the passing of the legendary drummer.
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AUGUST 26, 2021
Only a month after MDC completed its deal with Stagwell Group, one of the merged entity’s star agencies, 72andSunny Amsterdam, has brought in Simon Usifo from Ogilvy Germany to take up the role of president, which has remained vacant since Nic Owen, a Brit, quit the agency to become a full time father at the. The post 72andSunny Amsterdam hires Ogilvy's Usifo as president first appeared on More About Advertising.
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Martech
AUGUST 26, 2021
Consumer intelligence company Talkwalker has acquired review management platform Reviewbox, expanding its capabilities to integrate e-commerce and user-generated content data with its extensive customer insights offerings. The company serves over 2,500 brands, including Delta and Whirlpool. A key addition to Talkwalker’s social and customer data is Reviewbox’s product data, which is gathered from sites like Amazon, Walmart and eBay.
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AUGUST 26, 2021
MSQ has been appointed by national tourist agency VisitBritain to handle its global digital brand activity. The agency was selected following a competitive pitch. MSQ will work under the newly-refreshed GREAT campaign guidelines to develop all digital activity, including film and integrated brand campaigns, to position Britain internationally as a visitor destination of choice for.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
AUGUST 26, 2021
Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. The increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site track
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AUGUST 26, 2021
London agency VCCP has bagged yet another new account: Cinch, an online used car retailer owned by Webuyanycar. Cinch delivers cars to your door, 50,000 or so so far. The British car market has been turned on its head as used cars are the game now as, post-Brexit, we can’t get the supplies to make. The post VCCP continues new business run with Cinch first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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AUGUST 26, 2021
Mobile retailer Phones4U was the first big account to come adam&eve’s way back in 2011 (John Lewis was on the phone next) and the agency’s debut campaign was the most complained about of the year – although the regulator let it off the hook, with some airtime restrictions. Phones4U is no more although founder John. The post MAA blast from the past: adam&eve's scary debut first appeared on More About Advertising.
Single Grain
AUGUST 26, 2021
Lost in a jungle of marketing tools? As your website scales, it becomes more and more difficult to keep track of your SEO strategy. You’re creating new content and looking for ways to grow your traffic, but in the background, your old content could be suffering, which could undo all your hard work. There are lots of different areas to focus on with SEO, and there comes a point where you need help to see the big picture.
More About Advertising
AUGUST 26, 2021
Here’s another neat commercial from London agency Joint, this time for venerable brand, Fox’s sweets from Valeo Confectionery The point being they’re surprisingly long-lasting (six minutes on average, it seems.) Valeo’s Russell Tanner says: “We’re thrilled to be putting Fox’s back on the map, with a campaign insight that shows they’re more relevant than ever.
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