Adweek
DECEMBER 18, 2022
The average payment terms from clients now stand at 60 days with--on average--a third of agencies having been forced to extend their terms in the past 18 months in order to land contracts, with a quarter of businesses working on 90 day terms or more. The Global Agency Remuneration Trends Update report by the World.
AdExchanger
DECEMBER 18, 2022
Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad. The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.
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Smart Insights
DECEMBER 18, 2022
What is the difference and does it matter?! Before Digital marketing became the de-facto term, I've been asked this question a lot across the years. does the difference in scope between these terms matter? So, as we enter 2023, I … The post Definitions of Digital marketing vs Internet marketing vs Online marketing appeared first on Smart Insights.
AdExchanger
DECEMBER 18, 2022
TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected. The post Programmatic Transparency Will Help CTV Scale appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech Series
DECEMBER 18, 2022
A free platform where marketers, and other professionals, can leverage information for marketing plans, opportunity content and whatever creativity allows to. Ever wondered what people are talking about? What’s everyone into these days? What should you have read, watched or seen? Well, there’s some answers to that. Google, YouTube, Twitter and other major players keep tracking of what people watch, search and talk about online.
AdExchanger
DECEMBER 18, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Feed Frenzy TikTok seems to possess some kind of viral pixie dust it sprinkles on every user’s feed. The post Demystifying The TikTok Magic; Streaming Carriage Disputes Are All The Rage appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
DECEMBER 18, 2022
The U.S. privacy landscape is on the edge of a new era. Next year, companies ranging from brands and publishers to agencies and ad tech intermediaries will need to comply with new privacy laws in Colorado, Connecticut, Utah, Virginia and — of course — California, where the existing California Consumer Privacy Act will give way to the even more comprehensive California Privacy Rights Act, or CPRA.
Martech Series
DECEMBER 18, 2022
Cloud operations pioneer Logicworks announced today that it has achieved AWS Level 1 Managed Security Service Provider (MSSP Competency) status. As the industry’s leading cloud MSP, Logicworks has had a significant edge in helping customers meet security and governance standards on AWS. Cloud operations pioneer Logicworks announced that it has achieved AWS Level 1 Managed Security Service Provider (MSSP Competency) status.
Digiday
DECEMBER 18, 2022
OnStar is spending upwards of 90% of its ad budget on digital addressable media. The 25-year-old in-vehicle safety and security system company is hoping the strategy will allow it to more effectively target customers and better inform its 2023 marketing strategy. “We know who many of our consumers are, and we want to make sure that we’re hitting our reach and frequency targets to them as precisely as possible,” said Laura Thornton, head of marketing for the digital business tea
Martech Series
DECEMBER 18, 2022
tap., the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 million pre-seed round of funding. tap., the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 million pre-seed round of funding towards app development and growth. The new phase will mark a significant milestone since the app’s introduction as it demonstrates the major investments dedicated towards the app’s innovation. tap. is a business marketplac
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Digiday
DECEMBER 18, 2022
Publishers’ fourth quarter commerce plans usually kick off as early as August , but that doesn’t make holiday weeks any less stressful. Hours get longer, the number of stories published increases and inboxes get even more full of product pitches from eager publicists. In this edition of Digiday’s Confessions series, in which we exchange anonymity for candor, a commerce writer talks about their experience writing gift guides and holiday shopping stories.
More About Advertising
DECEMBER 18, 2022
Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA and strategic partner The Observatory International. According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing.
Digiday
DECEMBER 18, 2022
As 2022 comes to a close, a look back through the year reveals a most confusing time for the media agency world, holding differing fortunes as they try to get back to normalcy, whatever that is. The holding companies are feverishly trying to update their offerings and break down silos in an effort to become more nimble, while independents find their niches and exploit them to the best of their abilities.
More About Advertising
DECEMBER 18, 2022
Been a right weird old year hasn’t it? But let’s talk work. Some brands have really lost their way whilst others stay true to themselves and go and grow from strength to strength. With that thought in mind, My first choice, is The Greatest, from Apple The title of this piece says it all and. The post My Ad of the Year: Sue Higgs of Dentsu Creative first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Kritter
DECEMBER 18, 2022
Publishers have seen a drop in ad revenues in recent years due to the rise […]. The post How Can Publishers Use the Ad Trading Platform for Monetization? appeared first on Kritter.
Martech Series
DECEMBER 18, 2022
Elementus’ data intelligence with CryptoArmor’s blockchain cybersecurity-as-a-service enables web3 businesses to take a proactive approach to risk management. Elementus a web3 company whose blockchain data intelligence platform helps forward thinking, data-driven organizations of all sizes to leverage the power of blockchain announced a partnership with CryptoArmor , a cybersecurity-as-a-service solution for web3 and crypto businesses.
Digiday
DECEMBER 18, 2022
As TikTok gains influence with advertisers and users alike, some marketers and security experts say they welcome lawmakers’ efforts to limit the platform’s influence via government-owned devices. Last week, lawmakers at the national and state level moved forward with legislation to ban government employees from using the app on government-owned devices and computer networks.
Martech Series
DECEMBER 18, 2022
Report covers a year of expanding free access to security tools, new privacy innovations, and commitments to help build a more sustainable Internet. Cloudflare, Inc, the security, performance, and reliability company helping to build a better Internet, published its second annual Impact Report showcasing its commitment to helping build an Internet that is principled, accessible for everyone, and sustainable.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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