Adweek
AUGUST 2, 2022
Unusual sneaker collaborations are nothing new. Anyone remember Nike and Ben & Jerry's Chunky Dunkys, the Lego-branded Adidas shoe or Reebok's recent partnership with mid-century modern furniture designer Eames? Such strange design collabs are often the result of brands vying to stand out in a crowded sector. Enter Heineken's "Heinekicks," a sneaker with which people.
Ad Rants
AUGUST 2, 2022
Have you been struggling to get your Google My Business page up and running? The platform is an important tool in a modern marketer's arsenal and helps your target audience locate your services when they search for businesses near them on Google or Maps, so it's critical that you get it right. Google My Business, or GMB, has quickly become one of the most important digital marketing channels available to businesses today.
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Adweek
AUGUST 2, 2022
Ryan Reynolds' brands Mint Mobile and Aviation American Gin have no plans to launch a creative agency review. The companies can skip the cost and the hassle--probably forever--because Reynolds is the creative director of both of their creative AOR, Maximum Effort. With the actor at the center of the relationship between brands and agency, Mint.
Ad Rants
AUGUST 2, 2022
Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. We cannot emphasize enough the value of solid optimization conducted on all website pages. When done correctly, SEO will help users discover your website. It will also position you above your competition in the search engine results pages (SERPs), which is what all marketers aim for.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 2, 2022
Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales. The influencer marketing industry will increase significantly in value by 2030, and as it matures into an established channel.
Ad Rants
AUGUST 2, 2022
Ecommerce and web development are two essential aspects of any business today. A well-developed website and an effective online presence are vital to the success of any company, large or small. There are many advantages to having a solid online presence, including increased visibility, reach, and sales. Why is E-commerce Important for your Business?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 2, 2022
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First, there was the promise of the internet followed by the promise of personalization. Later came the promise of multi-touch attribution (MTA). But the methodologies that underpin the programmatic web are falling into disrepair. And so many brand. Continue reading » The post Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling appeared first on AdExchanger.
Adweek
AUGUST 2, 2022
Social media creative agency network We Are Social has expanded into the Netherlands with an office opening in Amsterdam, its 16th location, which will be led by managing director Sam Grischotti. Working with footwear brand Crocs as one of the founding clients, Grischotti--former business director for We Are Pi where he worked for nearly three.
AdExchanger
AUGUST 2, 2022
We hosted a comic caption contest this past week – and AdExchanger readers, you really delivered. Thanks to everyone who submitted a caption. Now it’s time to crown the winner. But although you’ve got until 2024 before Google phases out third-party cookies in Chrome, we need you to vote on your favorite caption by 4. Continue reading » The post AdExchanger’s Caption Contest: It’s Time To Vote!
Adweek
AUGUST 2, 2022
Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting. Although Google's cookie delay may be a reprieve for some advertisers, many are already.
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VideoWeek
AUGUST 2, 2022
German broadcasters Seven.One Entertainment Group, a subsidiary of ProSiebenSat.1, and RTL Deutschland are setting up a new technology joint venture geared towards growing the availability and accessibility of addressable TV advertising across Europe. The partnership is the latest in a series of collaborations between the two rivals, who have been two of Europe’s most active broadcasters when it comes to putting their competitive instinct aside and forging meaningful alliances.
Adweek
AUGUST 2, 2022
The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its.
Martech
AUGUST 2, 2022
At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack.
Adweek
AUGUST 2, 2022
The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and biotech company Bayer, that's where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. "We just became an extension of what they were doing as brand marketers," said Kristi VandenBosch, president of Oliver US.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
AUGUST 2, 2022
Marketers are often mission-driven. But too often, when informing the public through news and information is of utmost urgency, marketers choose to steer clear not just from bad or hot-button issues, but from all news content entirely, choking off potential revenue for news enterprises and doing a disservice to the public good, writes Dev Pragad, CEO of Newsweek.
Adweek
AUGUST 2, 2022
When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s Birkin bag, most of their followers won't do more than like or maybe share the post, as the majority of their audience doesn't have the disposable income to afford designer accessories--especially ones that cost over $10,000. But when a smaller influencer.
Chief Martech
AUGUST 2, 2022
“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday”
Adweek
AUGUST 2, 2022
During the final season of ABC's Black-ish, Marcus Scribner had already said goodbye to his character, Junior. Scribner didn't expect to continue the role in Black-ish's spinoff series Grown-ish, now in its fifth season on Freeform. "I was kind of shocked because they let me know a couple of days before we wrapped Black-ish, like.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
AUGUST 2, 2022
Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.
Adweek
AUGUST 2, 2022
Agency network S4 Capital continues to restructure to avoid a repeat of the issues it experienced around its financial auditing. It has brought on business veteran Colin Day as chair of its Audit and Risk Committee while promoting Chris Martin to chief operating officer. Top line After the postponement of its first quarter results due.
AdExchanger
AUGUST 2, 2022
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First there was the promise of the internet followed by the promise of personalization. Later came the promise of multi-touch attribution (MTA). But the methodologies that underpin the programmatic web are falling into disrepair. And so many brand. Continue reading » The post Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling appeared first on AdExchanger.
Adweek
AUGUST 2, 2022
With a record-breaking 47 million Americans resigning from their jobs in 2021, options for hybrid or remote work are becoming a top priority for those entering and occupying the workforce. True flexibility requires commitment and a willingness to adapt, and managing the challenges this presents is doubtless going to be an ongoing conversation. Regardless of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
AUGUST 2, 2022
Equifax, the global consumer credit reporting agency, has appointed Croud, the award-winning global digital marketing agency, as its UK digital marketing agency, to help propel Equifax’s new digital transformation efforts. This will include the promotion of Equifax’s credit report & [.]. The post Equifax Appoints Croud as UK Agency Partner to Steer Renewed Digital Transformation Initiative appeared first on ExchangeWire.com.
Adweek
AUGUST 2, 2022
Peak TV has finally reached its peak--several years later than initially predicted. At the 2015 TCA press tour in Pasadena, California, FX Networks chairman John Landgraf put the phrase "peak TV" into the pop culture lexicon to describe the overwhelming amount of content available on linear and streaming platforms. Now, seven years later, Landgraf predicts.
AdExchanger
AUGUST 2, 2022
A podcast interview withRoy ArmaleGlobal Chief Innovation OfficerRoy Armale’s degree in behavioral and consumer psychology comes in handy for his job as global chief innovation officer at VMLY&R Commerce, which was formed in 2020 through the combination of WPP agencies VMLY&R and Geometry. “Although I work in tech, I tackle it from a behavior-first point.
Adweek
AUGUST 2, 2022
Head of Instagram Adam Mosseri is leaving the California sun for the London fog. Madhumita Murgia and Cristina Criddle of the Financial Times reported that Mosseri will temporarily relocated to Meta's London office later this year, due to a personal desire to live there. London represents Meta's largest engineering hub outside of the U.S., with.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 2, 2022
As the only provider in partnership with all mobile network operators in Argentina , Mitto allows companies to reach more than 36 million mobile users in the country, quickly and efficiently. Mitto, a global leader in omnichannel messaging services based in 18 countries, today announced its new partnership with MVNO imowi by CATEL in Argentina. This will enable an optimized reach to 100% of Argentina’s cell phone users via direct connectivity with all mobile network operators in the co
Adweek
AUGUST 2, 2022
Business directory and crowdsourced review forum Yelp unveiled a revamped experience across the homepage, map and search results of its Android application Tuesday with the aim of making it easier for people to discover and search for local businesses. Yelp said the entire app is in the process of being updated with a fresh, modern.
Marketing Dive
AUGUST 2, 2022
Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.
Adweek
AUGUST 2, 2022
Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers. Currently, three publishers representing several thousand websites are actively passing bid requests following.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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