Adweek
JANUARY 19, 2023
Uber, the technology-led transportation business, has been supporting communities around the world in various ways, from anti-domestic violence initiatives to vaccine drives. But with its recent campaign highlighting the work of its drivers in Ukraine, it has begun to showcase these efforts. In December, Uber released three ads featuring the stories of Ukrainian drivers still.
AdExchanger
JANUARY 19, 2023
You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the The post The CNIL Is Fining Tech Companies Left And Right Over Consent Issues appeared first on AdExchanger.
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Adweek
JANUARY 19, 2023
There's a new scent in town. And no, it's not by a high-end designer house or, as was the case not long ago, a car manufacturer. This new fragrance comes courtesy of the Florida Lottery. To promote its Gold Rush Doubler scratch-off game, Florida Lottery called on its AOR, Tampa-based agency PPK, to develop a.
Martech
JANUARY 19, 2023
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 19, 2023
It's National Hot Sauce Day, and while spice enthusiasts might plan to indulge in favorites like Tapatio or Tabasco, perhaps they should leave room in their stomachs for an unexpected contender: Mountain Dew (Mtn Dew). The PepsiCo brand has released a limited batch of Baja Blast Hot Sauce for dedicated fans of the tentpole flavor.
Mediavine
JANUARY 19, 2023
Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. Despite many factors well beyond our control, we’re confident that 2023 will be a strong year at Mediavine, even if it isn’t for the industry or world e
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 19, 2023
Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the first advertiser to pilot the tech. The post How Albertsons Is Piloting Pinterest’s New Clean Room appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Twitter extended its Community Notes crowdsourced fact-checking initiative to quote tweets. The company said in a tweet from its Community Notes account, "This change boosts the impact of contributors' efforts and helps ensure that context is shown everywhere it can be helpful. Live now in the web app, and coming soon to iOS and Android.".
AdExchanger
JANUARY 19, 2023
Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped grow Netflix’s profitability in the short term. The streamer reported The post Netflix CEO: “We’re Only Just Getting Started” With AVOD appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Meta is moving certain settings across its family of applications into its Accounts Center to ease the process of managing settings for people who use multiple apps. Accounts Center is available via the settings menu in Facebook, Instagram and Messenger, and settings including Ad Preferences, passwords, personal details and security can now be found there.
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AdExchanger
JANUARY 19, 2023
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency. The post Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
With its glazed doughnut options from the Fudge Brownie Bliss to the Choc Custard, international doughnut and coffee company Krispy Kreme has built its reputation around putting a smile on customers' faces for the best part of a century. That is a consistent brand purpose that it will aim to evoke across the U.K. through.
AdExchanger
JANUARY 19, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New You YouTube is once again the title sponsor of VidCon, Tubefilter reports. It lost that honor The post YouTube Regains Top Billing At VidCon; A ‘Vastflux’ Of Fraud appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Pinterest chief marketing officer Andr?a Mallard is adding external communications to her plate, taking on the new role of chief marketing and communications officer. The company's communications and marketing teams are merging in order to align its communications channels with the goal of unifying Pinterest's brand storytelling through earned and paid media worldwide.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JANUARY 19, 2023
During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior.
Adweek
JANUARY 19, 2023
Discord allows users to add other users as friends. Users also have the option to remove users from their friends list if they no longer want to have those connections. Our guide will show you how to remove a friend while using the Discord desktop application. Note: These screenshots were captured in the Discord app.
Smart Insights
JANUARY 19, 2023
What are the essential parts of a marketing plan template? A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them, expected timescales, resources to be utilized, according to defined … The post How to structure an effective marketing plan appeared first on Smart Insights.
Adweek
JANUARY 19, 2023
Anyone who's become immersed in a TV series will know the bitter taste of a lackluster ending. After so much time binging episodes and getting to know the characters, the choice of a distant showrunner can feel personal. French broadcaster Canal+ brings this sentiment to life in an epic tale about a couple who becomes.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
JANUARY 19, 2023
IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [.] The post Cautious optimism and careful strategy: IPA Bellwether Q4 2022 appeared first on ExchangeWire.com.
Adweek
JANUARY 19, 2023
Reed Hastings, one of Netflix's founders, is giving up his co-CEO title and transitioning into the role of executive chairman. The company announced the news in a letter to shareholders along with its Q4 earnings on Thursday. Hastings spent 25 years building Netflix into the streaming giant it is today, transitioning it from a DVD.
Ad Monsters
JANUARY 19, 2023
In this day in age, it is growing more and more difficult to rely on banner ads. Consumers are training their brains to tune them out, and publishers feel it as their RPMs are negatively affected. With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges.
Adweek
JANUARY 19, 2023
Instagram is reminding its users, particularly teens, that it's OK to unplug sometimes. The platform rolled out a Quiet Mode feature, and it will proactively prompt teens to use it when they spend a certain amount of time on Instagram at night. When Quiet Mode is activated, an "In Quiet Mode" status will appear on.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JANUARY 19, 2023
When the EU’s General Data Protection Regulation (GDPR) came into force in 2018, it became a legal requirement across the EU to collect explicit user consent in order to process any personal data. Cookie banners were nothing new. Users were already very familiar with the phrase “By using this site you agree to use of cookies”, the go-to way of collecting consent.
Adweek
JANUARY 19, 2023
We all think we know what a "story" is--but what is a brand story? What elements need to go into it, and what can it do for us? Let's Talk About Brand Podcast: Brand Positioning With Todd Irwin In this episode of Let's Talk about Brand, master "business storyteller" Park Howell joins host Christine Gritmon.
AdExchanger
JANUARY 19, 2023
In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about the promises and problems with a post-cookie web. Now, as The post 5 Ways The Industry Can End Third-Party Cookies appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Tumblr began rolling out polls across Android, iOS and the web Thursday. The platform said in a blog post that users with access to the feature can click the orange poll icon (in the toolbar on mobile and appearing when a new content block is started in post editor on desktop), write their question and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JANUARY 19, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Mr. Clean Room appeared first on AdExchanger.
Martech
JANUARY 19, 2023
Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party cookies, complex user behaviors that vary by channel, and myriad other challenges. The right technology is critical , from data management solutions to automated execution, all aided by AI.
AdExchanger
JANUARY 19, 2023
Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing one. How much more may vary, but the principle holds The post Now Is The Time To Refocus On Retargeting. Don’t Do It Alone. appeared first on AdExchanger.
Marketing Dive
JANUARY 19, 2023
A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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