Adweek
NOVEMBER 16, 2022
As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend. "Brand owners are under pressure to find cost savings," said Tom.
The Ad Tech Blog
NOVEMBER 16, 2022
I help startups to build their engineering team from day 1, so in most cases, there is no HR or interview process. I can’t count how many times I was unprepared to interview an engineer. One of the most impactful phrases I’ve heard from a founder friend was: “I think I hired the wrong team.” You are busy, you have an interview in 10 minutes, and you don’t have any script.
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Adweek
NOVEMBER 16, 2022
NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More than 10 top brands--including General Motors, Marriot Bonvoy, PepsiCo, State Farm, T-Mobile and Wayfair--across all major holding companies have signed on to the Currency Council, and will transact with NBCUniversal using new currencies.
Martech
NOVEMBER 16, 2022
Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 16, 2022
The Nordic land of Iceland has become known in recent years for tourism campaigns that stand apart with some outlandish ideas featuring ponies and Mark Zuckerberg lookalikes. The country's latest galactic focus follows that trend as it calls on space tourists to come there instead. Following billionaires like Richard Branson, Elon Musk and Jeff Bezos'.
AdExchanger
NOVEMBER 16, 2022
Dan MeehanFounder & CEO“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Dan Meehan, Founder and CEO at PadSquad. Continue reading » The post Platform Ad Restrictions: Creative Ways Beer, Pharma, And Cannabis Marketers Can Fight Back appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 16, 2022
After Walmart and Target reported their Q3 earnings this week, the former’s shares jumped 7% and the latter’s dropped 14% – and yet both retailers had a similar warning for investors. Continue reading » The post Walmart And Target Are Prepping For A Downturn appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2022
Messenger released a Transgender chat theme that adds shades of blue and pink to a conversation. When the Transgender chat theme is activated, the conversation's emoji (also called its "Quick Reaction") will be updated to the Transgender Flag emoji. Our guide will show you how to use the Transgender chat theme in the Messenger application.
Martech
NOVEMBER 16, 2022
G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, updated in real time and based on verified G2 reviews, is intended to help vendors stay up-to-date not only on the market in general but also on their competitors. 1.9 million reviews.
Adweek
NOVEMBER 16, 2022
The Miami Heat are prying FTX's logo off their arena. The University of California had to strip the cryptocurrency exchange's mark off its football stadium, cutting short a 10-year, $17.5 million deal that FTX was paying in cryptocurrency. Last week, FTX filed for bankruptcy and CEO Sam Bankman-Fried stepped down--his personal fortune obliterated. For more.
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More About Advertising
NOVEMBER 16, 2022
This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that they are all about exclusivity and expense. Anyway, they sell dreams and lifestyles, rather than.
Adweek
NOVEMBER 16, 2022
Ahead of the 2022 FIFA World Cup, which kicks off on Nov. 20, sportswear brand Nike released their latest soccer campaign, "Footballverse." To celebrate soccer players of the past and present, "Footballverse" features a four-minute spot highlighting the athletes' skills through an imaginary universe where they all compete together to answer the debate of who's.
Marketing Dive
NOVEMBER 16, 2022
Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays.
Adweek
NOVEMBER 16, 2022
Add work-life balance to the fast-growing list of things being taken away from Twitter and its remaining employees following what has become a typical occurrence: a late night email from new owner Elon Musk. The email, sent late Tuesday night and initially obtained by Faiz Siddiqui and Jeremy B. Merrill of The Washington Post, had.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 16, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios. Continue reading » The post The End Of An Era In Free-To-Play Gaming; How Agencies Are Weathering This Downturn appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2022
#BuyBlack Friday returned to Meta's platforms Wednesday for a third consecutive year. Black-owned small and midsized businesses in North America can visit the #BuyBlack Friday site for free education, resources and training on how to use the digital tools that are available to them to connect with customers and drive sales, while shining the spotlight.
AdExchanger
NOVEMBER 16, 2022
It was a strange quarter for ad-based companies on Wall Street. Independent ad tech companies have seen their stock prices rise in the wake of their earnings. The Trade Desk, Continue reading » The post Ad Tech Stocks Rebound – But Can It Last? appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2022
Most of the 1,316 U.S. teens who participated in a survey by Pew Research Center expressed positive sentiments about their experiences using social media platforms, but they also acknowledged the darker side to doing so. Pew said eight out of 10 respondents said what they see on social media makes them feel more connected to.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
NOVEMBER 16, 2022
Tweet. Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority: _. Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. I have been in marketing my entire career—over 25 years ( ouch! )—since graduating from Penn State with a degree in global marketing.
Adweek
NOVEMBER 16, 2022
Forget jingling bells. This holiday season, Rakuten wants shoppers to be serenaded by the jingling coins they've saved. The platform, which offers cash back when customers shop at its 3,500 retail partners, recently opened its own pop-up store in New York to give shoppers a jump on the holiday rush, while giving their budgets a.
Martech
NOVEMBER 16, 2022
Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.
Adweek
NOVEMBER 16, 2022
Cannabis retailer Verilife, breaking new ground in mainstream sports, has signed a year-long sponsorship with the Chicago Wolves that will put the company's dispensary brand front and center at the hockey champ's televised games.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
NOVEMBER 16, 2022
Pixability started out contextualizing advertisers' digital video buys on YouTube to make sure they ran in brand-safe environments. But now that consumers are watching more YouTube on TV screens than on web browsers (and CTV buyers are demanding media transparency with proverbial pitchforks), Pixability is expanding its brand suitability metrics to apply more broadly to CTV environments.
Adweek
NOVEMBER 16, 2022
Another broadcast president is departing. Kelly Kahl, president of CBS Entertainment, is leaving the network at the end of the year after five and a half years in the role. Kahl has been with CBS for 26 years, and his successor will be Amy Reisenbach--currently evp, current programs, CBS. The news was announced Wednesday in.
Exchange Wire
NOVEMBER 16, 2022
The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis. In response to this, leading programmatic advertising and data [.]. The post Crimtan: How to Ensure Effective Marketing Spend During the Cost-of-Living Crisis appeared first on ExchangeWire.com.
Adweek
NOVEMBER 16, 2022
McCann Worldgroup has hired Anaka Kobzev as its new global chief communications officer. Kobzev, who comes to the agency from TBWA, will report directly to McCann Worldgroup's new global CEO Daryl Lee at McCann's New York headquarters when her position becomes effective in January 2023.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digital Turbine
NOVEMBER 16, 2022
2022 is winding down and retailers are getting ready for the most wonderful (and lucrative) time of the year. With Black Friday and Cyber Monday just around the corner, brands are looking to reach consumers as they prepare for the holidays. Although stores have been back open for some time, shoppers continue to turn to their smartphones for the ease and convenience of buying online.
Adweek
NOVEMBER 16, 2022
Ostensibly, Thanksgiving is a time for togetherness, spreading the spirit of gratitude, and chowing down with little to no reservations. Still, the day has the potential to be a rather stressful one for plant-based eaters planning to gather with families that are still beholden to the almighty turkey dinner with the dairy-heavy fixings. Alas, support.
Martech Series
NOVEMBER 16, 2022
Contently is proud to announce the hiring of Ashley Allen as the new Head of Product. Allen will sit on the leadership team, overseeing product strategy, roadmap, and development. Allen is a seasoned product leader with over 15 years of experience building engaging products with customer needs in mind. She blends a data-driven approach with strong user empathy to manage product strategy and execution. “We are so excited to have Ashley on board,” states Pearl Collings, CEO at Contentl
Adweek
NOVEMBER 16, 2022
Major League Soccer's streaming service is kicking off. MLS Season Pass, the subscription streaming service from Apple and the league, will arrive on Feb. 1, 2023. The new offering will cost soccer fans $14.99 per month, or $99 for the whole season. For Apple TV+ subscribers, it'll clock in at a discounted $12.99 per month.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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