AdPulp

JANUARY 17, 2022

Misinformation and disinformation are both proliferating today and consequently polluting minds. While both misinformation and disinformation can deceive audiences and thus both pose a real danger, the distinction is that disinformation is intentionally, maliciously deceptive. According to a recent study from NewsGuard, $2.6 billion per year is spent by big brands advertising on websites that […].

Audience 101

Audience Advertising Media 101

More About Advertising

JANUARY 17, 2022

Oatly’s latest maverick campaign is centred around a series of five mini YouTube dramas called “The New Norm&Al Show” featuring two animated oat drink cartons called Norm and Al who are doing their best to be cool and stick to a plant-based diet, while Norm’s old friend, milk, is a bit of a thug. There’s. The post Oatly's big budget push gives puppets Norm & Al their own mini-series first appeared on More About Advertising.

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Lemonads

JANUARY 17, 2022

Becoming an affiliate is a great way to take control of your professional life and make money out of the knowledge you already have. Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. With that said, establishing yourself as a leading marketer takes a significant amount of effort and knowledge, starting with mastery of the affiliate definition.

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More About Advertising

JANUARY 17, 2022

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. Maybe they, like Fundsmith’s Terry Smith, think Unilever should stick to its knitting and sort out its current issues. Smith’s tirade last week about Unilever being distracted by.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Automatad Inc.

JANUARY 17, 2022

Share. Tweet. Share. Summary. Consumer time spent with ad-supported media falls to its lowest despite the increase in ad spending. Salesforce and Adobe released a report stating U.S. consumers spent more than $200 billion in 2021’s holiday season. An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding.

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More About Advertising

JANUARY 17, 2022

Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same seam for years too. This time it’s for skincare brand Olay, with an epic from Publicis Asia Pacific highlighting women’s role (or lack of it) in tech industries in India. Not the first thing that. The post New Year (purposeful) creative: Olay, Corona, Ella's Kitchen first appeared on More About Advertising.

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More About Advertising

JANUARY 17, 2022

Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority – and the UK’s IPA ad agency trade body has entered the debate with a plea for more robust evidence in such campaigns and a handy check list. The IPA defines purpose as the reason a. The post Now the UK's IPA steps into 'purpose' ad controversy first appeared on More About Advertising.

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