Tue.May 31, 2022

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Global social media statistics research summary 2022

Smart Insights

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research … The post Global social media statistics research summary 2022 appeared first on Smart Insights.

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Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network

AdExchanger

In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to. Continue reading » The post Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network appeared first on AdExchanger.

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Trending Sources

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Netflix is playing catch-up in the AVOD game

Martech

Ah, Netflix. What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Sparked by a 200K subscriber loss in Q1, Netflix rather reluctantly announced they will likely enter the AVOD ecosystem. Many well-tenured executives in the TV and Streaming space saw this coming from a mile away, and Netflix is taking a bit of a beating in the upfronts, trades, and boardrooms.

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Nullafi Announces New Products, People, and Patents to Ensure End Users See Only the Data They Need to See

Martech Series

Nullafi’s agentless approach is a fast, easy way to protect sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading. Nullafi, a fast-growing provider of data security software, announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to redact data across applications.

MarTech 102
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ad Tech Companies Are Back in Cannes, Are You?

TheViewPoint

In 2022, for the first time since the pandemic, the Cannes Marketing Festival returns to France’s coastline for a celebration. The post Ad Tech Companies Are Back in Cannes, Are You? first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.

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CTV: ̶dominating the data-driven narrative.”

Exchange Wire

TV offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, the last decade has seen the rise of connected TV (CTV). With CTV, streaming platforms such as Netflix, Hulu, and Disney+ [.]. The post CTV: &#822dominating the data-driven narrative.” appeared first on ExchangeWire.com.

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Apple Has Big Surprises In Store; Google’s News Deals Down Under

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WWD-See It To Believe It Ad tech is on tenterhooks waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention as to whether Apple will start.

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NFTs are taking off on Instagram

Martech

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. Data from influencer marketing platform HypeAuditor shows: Over 20,00 accounts with “NFT” in the bio, most (over 40%) U.S.-based. Over 900 million followers for those accounts. Over 100,000 posts monthly using the hashtag #NFT.

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Why the media network craze is just getting started

Marketing Dive

Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit.

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Brandwatch Joins the TikTok Marketing Partners Program

Martech Series

Brandwatch is now an official TikTok partner, integrating its Social Media Management solution with TikTok’s all-new Content Marketing specialty. TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. Among these founding members is Brandwatch , and its social suite of the future, which will allow its customers to scale, manage, execute, and optimize content on TikTok all while staying within the Brandwatch platform.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Gucci opens persistent digital space on Roblox

Marketing Dive

With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

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MediaMath Identity – LiveIntent

Media Math

LinkedIn. Twitter. Facebook. Email. Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Describe your solution in a nutshell. LiveIntent unlocks two addressable media channels: web and email. LiveIntent’s?

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USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms

Martech Series

USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience. USIM, one of the leading independent media agencies in the U.S., has partnered with TransUnion to enhance its consumer data targeting solutions, including its newest one, uView. USIM’s uView will leverage a unique consumer ID across media platforms and devices to target and reach individuals with more precision and relevance than ever

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Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

AdExchanger

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Vlad Stesin, chief strategy officer and co-founder of Optable. The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Cube Dev Announces Universal BI Support

Martech Series

“Headless” connector makes consistent data available to every data consumer in a company, no matter which applications they use. Cube Dev, the open source company behind the Cube headless BI platform, announced an updated API that makes its consistent data definitions accessible to users of every major business intelligence application. Thousands of companies from startups to Fortune 500 enterprises have built data stacks that use cloud data warehouses for data storage, Cube for accessing this d

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NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community

Marketing Dive

A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.

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DePay LWordPress Plugin for Web3 Donations With Any-To-Any Token Conversion

Martech Series

“DePay Donations” is the first Open Source WordPress plugin that allows accepting P2P donations with decentralized conversion of incoming cryptocurrency donations into tokens selected by the receiver. Swiss Web3 payment startup DePay has released a free to install WordPress plugin which allows content creators and publishers to accept middleman-free and therefore financial-censorship-resistant donations.

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“The largest acquisition we’ve had”: Why eFuse is acquiring esports media business Esports.GG

Digiday

The esports tournament and infrastructure platform eFuse has acquired the media outlet Esports.GG, with plans to roll the website and its social media channels into eFuse’s pre-existing editorial operation. “EFuse is a software technology business,” said eFuse CEO Matthew Benson, “and we build solutions that empower the creation of tournaments and the creation of leagues.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Jon Fee Named Chief Marketing Officer of VettaFi

Martech Series

Former Salesforce and BlackRock exec to lead marketing for data-driven platform transforming financial services. VettaFi, a data, analytics, digital distribution, and thought leadership company that helps asset managers solve their most pressing and complex challenges, named Jon Fee as Chief Marketing Officer. Fee joins VettaFi from Salesforce, where he most recently served as SVP & Head of Global Marketing and Americas Business Development.

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The Times goes timeless for Platinum Jubilee celebrations

More About Advertising

The bunting is going up, the cakes are being baked, and the newspapers’ Platinum Jubilee supplements are ready to go. The Times and The Sunday Times have got a giant pull-out poster, a 20-page supplement, and an ad campaign to persuade readers to buy all this glossy content. The&Partnership has carefully crafted montages of the. The post The Times goes timeless for Platinum Jubilee celebrations first appeared on More About Advertising.

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Hypefactors Ready To Launch ‘Names of Interest’ Technology

Martech Series

The SaaS company Hypefactors, which delivers a unified solution for media intelligence, reputation and trust tracking, will launch its Names of Interest (NOI) technology on 16th of June 2022. NOI tech is an implementation of Hypefactors’ proprietary AI-based Named Entity Recognition (NER), which is now taken to a new level of precision and scale with NOI.

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Media independent pioneer John Evans dies at 75

More About Advertising

Generations pass, alas, and John Evans, a co-founder of media independent AMS (formerly All Media Services) has died at 75. AMS, and Evans of course, was one of the great survivors, continuing to this day in robust form when many of the original generation of media independents have succumbed to the ad holding companies. Forming. The post Media independent pioneer John Evans dies at 75 first appeared on More About Advertising.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Future of TV Briefing: How a softer-than-expected scatter TV ad market is tilting the power balance in this year’s upfront negotiations

Digiday

This week’s Future of TV Briefing looks at how last year’s upfront negotiations and the past year’s scatter market have created the conditions for the power balance in this year’s upfront negotiations to be more even than in the past two years. Scattering the upfront dynamic TV networks clear their ledgers Netflix’s ad plans, Disney’s upfront deal-making, Paramount’s go-it-alone strategy and more.

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BBH debuts for Wild with dirty talking polar bear epic

More About Advertising

You don’t come across many of these these days – three minutes of ‘Dirty Talk’ from BBH for sustainable deodorant brand Wild featuring a frisky (stuffed) polar bear and its date, a confused but eco-conscious young woman. Forgivable in the circumstances. Their relationship is explored in some detail. Wild co-founder and CMO Charlie Bowes-Lyon says: The post BBH debuts for Wild with dirty talking polar bear epic first appeared on More About Advertising.

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‘A shift we’re participating in’: Reflections on the quarter with PubMatic CEO Rajeev Goel

Digiday

Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. Overheated valuations in ad tech are on the wane. Private equity buyers are replacing strategic ones as the dominant investors. The threat of disintermediation is greater than ever. Not to mention the precarious state of the economy. It’s a dire situation, of course, but it’s not the end of the world.

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Intro to Incrementality Series: Part II

Digital Remedy

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Opportunities and Risks for AdTech Investors

TheViewPoint

A SPAC (Special-Purpose Acquisition Company), which can also be termed as a “shell” or “blank check company”, is included in. The post Opportunities and Risks for AdTech Investors first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.

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‘Buy Now, Pay Later’ Skyrockets to USD$120bn; Judge Approves Cydia Lawsuit Against Apple

Exchange Wire

In today's ExchangeWire news digest: new data shows global buy now, pay later purchases surged in 2021; Apple's attempt to dismiss a lawsuit from the creator of rival app store Cydia is dismissed; and Indonesian start-up Astro amasses USD$60m ($47m) [.]. The post ‘Buy Now, Pay Later’ Skyrockets to USD$120bn; Judge Approves Cydia Lawsuit Against Apple appeared first on ExchangeWire.com.

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41. Lynda Clarizio – making the case for AOL, Nielsen and The 98

Paleo AdTech

Lynda Clarizio is an attorney-turned-ad tech exec who was a leader at AOL for a decade, running its consumer web sites, ad sales and operations, and its Platform-A rollup. She later ran Invision and Nielsen’s US media business. She’s co-founder of The 98, an early stage venture fund advising and investing in tech businesses founded by women.

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Pubstack Annuncio Webinar: Come Passare da una Buona ad Un’ottima Strategia di Ad Refresh?

Exchange Wire

Pubstack e IAB Italia organizzanol l'evento online "Come passare da una buona ad un’ottima strategia di Ad refresh?" che si terrà il 14 giugno 2022, 11:00 CEST. . Nella ricerca continua di aumentare i propri ricavi pubblicitari, gli editori testano diverse strategie [.]. The post Pubstack Annuncio Webinar: Come Passare da una Buona ad Un’ottima Strategia di Ad Refresh?

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.