Martech
APRIL 25, 2022
Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?
Venture Beat
APRIL 25, 2022
Nowadays, music companies aren’t limited to audio-only releases or music videos. What new opportunities exist as they move to the metaverse? Read More.
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Martech
APRIL 25, 2022
Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. “But the problem with ABM is that everybody is using the same playbook.” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed b
More About Advertising
APRIL 25, 2022
One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO), more often in media agencies. In the old days it would probably have been head of account management and Havas has a new such CCO in James Fox (below), a seven-year Lucky Generals vet, latterly. The post Former Lucky General Fox joins Havas in senior client role first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
APRIL 25, 2022
What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms are secure spaces where first-party data from a number of brands can be resolved to the same customer’s profile while that profile remains anonymized.
More About Advertising
APRIL 25, 2022
Colonel Sanders has appeared in many guises over recent years, but this is his first appearance as a DJ with a Frank Sidebottom-style puppet head. Mother’s latest ad for KFC encourages people to switch lunch providers in a pastiche of mobile phone campaigns. The focus is on its wraps, which at £1.98 are 1p cheaper. The post Mother’s KFC wrap battle reinvents Colonel Sanders as a DJ first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 25, 2022
WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web businesses for clients but deliver the stuff as well. CEO Mark Read told the Sunday Times at the weekend: “We have a big commerce business bit increasingly we saw the opportunity to extend beyond just. The post WPP to launch end-to-end online retail business Everymile first appeared on More About Advertising.
Martech
APRIL 25, 2022
The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The move comes six months after the MRC revoked its accreditation of the company’s TV ratings. What is happening. The council said that a recent audit of Nielsen’s ratings numbers found ongoing performance declines in eight of the 30 currently accredited radio markets.
More About Advertising
APRIL 25, 2022
New York is the next frontier for PR agency The Romans, which is opening up its first office outside the UK. Mother, which owns a minority stake in the business, has offered The Romans a home in its Brooklyn office. The Romans NY will be led by newly-recruited partner and EVP, Sarah Jenkins, formerly of. The post The Romans march on into New York as ‘Mother Family’ expands in the US first appeared on More About Advertising.
Martech
APRIL 25, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, data, data everywhere. Is this getting too complicated? We have first-party data and everyone knows what that is.
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More About Advertising
APRIL 25, 2022
Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called “dick veins’ from its surface. Following a Twitter kerfuffle when someone noticed a smooth Snicker, Mars said: “contrary to what’s trending on Twitter… THE VEINS REMAIN!” Phew, that’s a relief then although some Snickers fans.
Banner Flow
APRIL 25, 2022
The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. Delivering on your performance goals may sound like luck. However, the best social media examples consist of several elements easily transferred to your own creative campaigns.
More About Advertising
APRIL 25, 2022
A veteran creative director, bemoaning the state of ads (ads you do) told me other day that they’re all about “information” these days. Clients insist on cramming everything in rather than letting the brand do the work. Samsung is certainly essaying the former in this newish campaign from Wieden+Kennedy but the agency – to its.
Venture Beat
APRIL 25, 2022
Nowadays, music companies aren’t limited to audio-only releases or music videos. What new opportunities exist as they move to the metaverse? Read More.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
APRIL 25, 2022
Since the onset of the pandemic, the way consumers shop and discover new products has changed. Independent retailers have begun embracing new technologies such as e-commerce to meet their needs. And, as CPGs continue to allocate money toward digital advertising, looking for new ways to connect with shoppers, retail media provides a prime audience in a buying mode.
Single Grain
APRIL 25, 2022
With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing?
InMobi
APRIL 25, 2022
The Festival of Media Global Awards (FOMA) 2022, acknowledges exceptional work from agencies, media owners, brands, and ad tech players, and has been celebrating the best media campaigns from around the world for the past two decades. As a way of recognizing our role in delivering show-stopping campaigns across the Asia Pacific reason, FOMA accredited InMobi with 4 prestigious awards this season.
Martech
APRIL 25, 2022
Twitter has agreed to be acquired by Elon Musk, the billionaire CEO of Tesla Motors and SpaceX. The Board accepted an offer of $54.20 per share, an overall purchase price of around $44 billion. This follows a day of rumors that the bid would be successful after Musk managed to put together funding from a variety of sources including Morgan Stanley Bank.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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