Fri.May 13, 2022

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.

Marketing 125
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How to Create a Social Media Report for 2022 [FREE TEMPLATE]

Ad Espresso

Let’s be real: Creating social media reports can be boring, tiresome, strenuous—you get it. But it’s very important. Why? Because, in social media marketing, you can only understand the results of your efforts if you track and analyze your performance. It’s also the only way you can prove to your boss and team members that Read More.

Media 90
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Martech is mainly about relationships

Martech

My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Further, it obviously involves marketing acumen, which I’ve picked up on the job.

MarTech 113
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Rain nabs $11M to build voice products

Venture Beat

Rain, a marketing agency building custom voice experiences for brands, has raised $11 million in venture capital. Read More.

Agency 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Navigating Through Adversity

PubMatic

Covid-19 has changed our working environment in ways previously only seen in sci-fi movies. As leaders, this situation created new opportunities to help our team members cope and find ways to come together to improve our working conditions and continue to deliver world-class service. I want to share three challenges we faced at PubMatic and how we were able to learn from these and achieve excellence: Communication : As hopes of returning to our offices faded by mid-2021 our regular cadence of vi

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Engine back on the Green Flag case with ‘Only the best.’

More About Advertising

Engine Creative, still waiting to see what it’s going to be called under Next 15 ownership, retained the Green Flag roadside assistance business recently although Churchill departed to join Direct Line at Saatchi & Saatchi. Now it’s back with a new tale, maintaining that only the best garages get to join its network, competing in. The post Engine back on the Green Flag case with ‘Only the best.’ first appeared on More About Advertising.

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Former Wieden+Kennedy creative chief DeCourcy joins Snap

More About Advertising

Snapchat is redoubling its efforts to take on Facebook-owned Instagram and TikTok and has hired former Wieden+Kennedy star Colleen DeCourcy as its chief creative officer (CCO.) Former W+K CCO and president DeCourcy (below) says: “At Snap I’ve met a thoughtful group of people with values and a mission that can make a difference. That’s 100%. The post Former Wieden+Kennedy creative chief DeCourcy joins Snap first appeared on More About Advertising.

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Rain nabs $11M to build voice products

Venture Beat

Rain, a marketing agency building custom voice experiences for brands, has raised $11 million in venture capital. Read More.

Agency 52
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MAA Ad of the Week: British Gas Energy Trust from T&P

More About Advertising

This one’ll cheer you up. The&Partnership for British Gas Energy Trust promoting its helpline for people who can’t afford to keep the heating on as energy prices (including British Gas charges) go through the roof. A hostage to fortune if ever there was one – there’ll be stories about BG cutting people off even as. The post MAA Ad of the Week: British Gas Energy Trust from T&P first appeared on More About Advertising.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Do it once (and only once) with workflow automation

Martech

There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside and getting back to it later. When designing workflows for myself and my team, I like to take this a step further and set up processes in such a way that people need only do a simple task a single time. . “Why would you do something more than once?

MarTech 124