Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision.

A/B Testing 132

A/B Testing Click Through Rate Machine Learning Marketing 132

InMobi

MARCH 9, 2022

Rewarded video is a highly effective ad format that more publishers should take advantage of. Why? Well, the answer comes down to science and basic human nature. This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game.

Video Ads 52

Video Ads Banner Communications Advertising 52

Martech

MARCH 9, 2022

A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told us. “You talk about personalization and it’s ‘Dear Kim’ or ‘Happy Wednesday.'” Hendricks is the founder and CEO of Ergo, a content automation platform for email that is trying to solve the puzzle of how to personalize at scale.

Machine Learning 120

Machine Learning Marketing MarTech 120

Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow.

Advertising 52

Advertising Audience CPA Media 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 9, 2022

80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business. But getting started on the personalization path is easier said than done, especially with competing priorities across your business’ teams.

Conversion 105

Conversion MarTech 105

Digital Ad Blog

MARCH 9, 2022

If you manage a website or online business of any sort, there are many ways you’re being targeted by hackers. By using various types of hacking bots, there are a growing array of security flaws that you might experience. In this post we’ll take a look at the hacking bots that you might encounter. And we’ll also look at some methods to minimise your exposure to them, and even block them. 1.

Media 52

Media Marketing Ad Tech 52

Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow.

Advertising 52

Advertising Audience CPA Media 52

Martech

MARCH 9, 2022

Invoca has released a no-code integrations library for its conversation intelligence platform including no-code versions of its existing integrations with platforms such as Google Ads, Search Ads 360 and Salesforce Marketing Cloud, as well as no-code versions new integrations for Slack, Google Analytics and Meta Conversions API. The aim is for Invoca users to derive insights from individual conversations between customers and brands and be able to activate them through a range of channels withou

Conversion 92

Conversion MarTech Marketing Data Management Platform 92

Media Math

MARCH 9, 2022

LinkedIn. Twitter. Facebook. Email. MediaMath Standing with Ukraine. MediaMath is committed to making advertising better for brands and consumers worldwide. While it may seem like a small contribution, advertising should not help support Russia or Belarus’ actions in Ukraine. MediaMath will not support any advertising in Russia or Belarus for the foreseeable future.

Geo targeting 52

Geo targeting Advertising 52

Martech

MARCH 9, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and changing situations require more digital transformation. Looking back now over the last two years, it’s becoming clear that the accelerated shift to digital operations wasn’t just about adapting to remote work and publ

MarTech 91

MarTech Marketing 91

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Advertising

Relevant-Digital

MARCH 9, 2022

At the end of 2021, we carried out our customer satisfaction survey among our customers. The survey was conducted for the sixth time. We would like to thank all of our participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall results.

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Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Machine Learning 87

Machine Learning GDPR MarTech Marketing 87

Single Grain

MARCH 9, 2022

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Do you want to try new channels, but you can't figure out how to get started? Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. .

Agency 52

Agency Media Ad network Retargeting 52

Flashtalking by Mediaocean

MARCH 9, 2022

The social media tool is designed to help brands and agencies accelerate the scale of creative production through cross-platform social media management, and will improve overall social campaign performance. What this means for brands: Personalised ads: With consumers expecting to receive tailored content across channels, the new solution will enable brands to gain access to automated ad personalisation.

Conversion Rate 52

Conversion Rate ROI Social Advertising Agency 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing