Martech
DECEMBER 17, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this.
More About Advertising
DECEMBER 17, 2021
Sean Lyons became CEO of R/GA in 2019, when he took over from the agency’s founder, Bob Greenberg. A native New Yorker, Lyons has worked in creative tech since graduating with a degree in painting and electronic media in 1998, including 12 years on and off at R/GA. What is Christmas in New York looking. The post R/GA CEO Sean Lyons: Christmas parties and the metaverse first appeared on More About Advertising.
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Martech
DECEMBER 17, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. But deciding whether or not your company needs a marketing attribution and predictive analytics tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s bus
More About Advertising
DECEMBER 17, 2021
‘Tis the season to be jolly (as jolly as current circumstances allow, anyway) and France’s top-ranking comedy duo of Maurice Levy and Arthur Sadoun are back with us, courtesy of Publicis’ New York-based creative collective Le Truc. This time plugging their new Publicis work awayday scheme, ‘Work Your World.’ Last time, as I recall, they.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 17, 2021
In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers – the known and unknown. Will identity resolution be a smooth transition without third-party cookies?
More About Advertising
DECEMBER 17, 2021
Talon Outdoor is launching data-backed travel tool, Plan It, launched today to provide London Underground travellers with the quietest time and routes for their journeys. Out of Home specialist Talon Outdoor developed Plan It, powered by its data management platform (DMP) Ada, to help London’s travellers amid the latest Omicron virus wave. In Plan It.
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EGC Group
DECEMBER 17, 2021
If the last few years of uncertainty have taught us anything, it’s that the old way of doing things doesn’t have to be the only way. Everything about the way we operate our day is different—from where we work, how we shop, to the way we engage with friends and family. With these shifts in lifestyle, habits around media consumption and interests have also changed, thus forcing advertising models to evolve and brands to take a hard look at how they can effectively reach consumers.
Martech
DECEMBER 17, 2021
Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. What’s new? Wrike said it has added a new artificial intelligence layer to the platform dubbed AI Project Risk Prediction. The AI portends to be able to gauge success level by comparing projects set up in the platform to the millions of other projects that exist across its pool of customers.
Smarty Ads
DECEMBER 17, 2021
Today the way products and services are advertised to consumers is changing at a rapid pace. Various ad networks and digital marketers are trying to make their brand stand out in a competitive market. Thus, new tools that accelerate media advertising and enhance brand awareness are in huge.
AdvertiseMint
DECEMBER 17, 2021
Is there really such a thing as a strategy that can make campaigns go viral? Well, yes and no. The topic of viral marketing is not straightforward; that’s why we’ll uncover its colorful past, present, and uncertain future as we head into 2022. What is Viral Marketing? The definition of viral marketing is a strategy in which a person, group, or company creates content designed to inspire a large number of people to share, engage with, and talk about it (a.k.a. going viral).
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MobileAds
DECEMBER 17, 2021
“Leadership is an action, not a position.”. Growth Academy Asia’s unique Virtual Reality (VR) module for leadership development brings out the participant’s true behaviours that go unnoticed in traditional classroom settings. . Easy to grasp instructional designs. High impact faculty. Concise sessions. Concept application through real-life work challenges.
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