Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. But deciding whether or not your company needs a marketing automation platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management supp

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Marketing SEO Machine Learning ROI 98

More About Advertising

FEBRUARY 3, 2022

One of the spectator sports of the pandemic (for those of a chilly disposition anyway) was seeing who survived and who didn’t. Paul Hammersley’s Harbour was launched in 2017 as an “independent communications agency” collective in which clients “only paid for what they eat,” ie no AOR fees and the like. Made prefect logical sense.

Agency 64

Agency Communications Advertising Finance 64

Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, originally filed in 2019, related “to the principles of legality, appropriateness, transparency, purpose limitation, storage restriction and security, as well as to accountability.”.

GDPR 101

GDPR Ad Space Communications MarTech 101

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FEBRUARY 3, 2022

Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful 2019 including 5.3% in Q4. Data businesses Epsilon and Publicis Sapient were the standouts with 2021 performance at +12.8% and +13.8% respectively. Publicis is predicting between 4-5% overall in 2022. Uncle Arthur Sadoun (below) is.

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Advertising Finance Media Agency 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 3, 2022

We’re looking for a new editor to join us in geeking out over modern marketing as we cover the exciting tactics, trends and technologies shaping the profession. MarTech is currently recruiting for Managing Editor to coordinate the day-to-day publishing of news, features, newsletters, analysis, special projects and more. As one of several authoritative journalists on the team, the Managing Editor also helps the Director of Events Content to create agendas for the MarTech Conference.

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MarTech Audience Marketing Media 97

More About Advertising

FEBRUARY 3, 2022

WPP has landed another big global deal following its Coca-Cola triumph last year, global creative for JDE Peet’s, which won’t mean much to many people but claims to be the world’s leading coffee and tea company. Amsterdam-based JDE’s brands include Jacobs, L’Or, Tassimo and Senseo. Operating from WPP’s Amsterdam Campus, a bespoke team will be.

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Advertising Finance Agency 59

illumin

FEBRUARY 3, 2022

COVID-19 transformed just about every industry in the wake of lockdowns and health concerns, but the QSR sector has managed to weather the storm and come out stronger for it. In fact, the industry is projected to see $119.2 Billion (USD) in growth between 2021-2025 (source: Technavio). Despite some supply chain issues and a labor […]. The post Most Viewed Video Ads: QSR Sector 2021 appeared first on AcuityAds Inc.

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Video Ads 52

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. The quote from Kaitlyn Foley below leaped out at me from an extensive LinkedIn thread that began with the observation that getting a customer’s contact information is not the be-all and end-all. Of course, policing the cadence of emails is nothing new. Keeping a calendar and ensuring that the same lists aren’t blasted daily is the least an operations team can do.

Communications 89

Communications ROI MarTech Marketing 89

AdvertiseMint

FEBRUARY 3, 2022

Here’s news you probably already heard: The iOS14 update has caused Meta (formerly Facebook) a lot of problems with their advertising business. Meta has already decided that their long-term solution is to build the metaverse, but the people using their ads can’t exactly wait out the massive decline in quality. If you’re using Facebook or Instagram ads to increase your sales, get the word out about your brand, and find new customers, what can you do to help your campaigns avoid

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Retargeting CPA Conversion Brand Awareness 52

Martech

FEBRUARY 3, 2022

Last summer, we reported that precision demand marketing platform Integrate had launched a program to sponsor walk-on college athletes in the wake of a Supreme Court ruling against NCAA restrictions on compensation for college athletes, as well as the NCAA’s new interim policy allowing athletes to benefit from their name, image and likeness. The first five recipients of the “College Game Changers” awards have been announced.

Communications 89

Communications MarTech Marketing 89

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Advertising

Martech

FEBRUARY 3, 2022

Why does marketing not get the focus and support it truly requires? And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? Marketing is often treated as an ancillary activity of the organization when it should be the primary activity. The lack of proper emphasis on marketing—and the incorrect precedence placed upon it—leads to unreliable growth and shortened CMO tenure.

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Marketing Conversion MarTech 94

Martech

FEBRUARY 3, 2022

With Google on its way to over $200b per year in ad revenues, companies that aren’t yet advertising online should think long and hard about why everyone else but them seems to be growing their business with Google Ads. Perhaps they’ve tried and failed. Let’s face it: Especially in recent years, Google advertising has gotten increasingly automated, yet strangely also more complex with a multitude of campaign types, bidding strategies, and targeting options to choose from.

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