Adweek
OCTOBER 10, 2022
As tech advances and changing customer habits continue to shift the marketing landscape, leaders at major brands are preparing their teams by searching for new skillsets and mindsets that can carry their businesses forward. Adweek is keeping a finger on the pulse of these changing perspectives, asking top brand marketers and C-suite executives what makes.
AdExchanger
OCTOBER 10, 2022
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way of cigarette smoking during a pregnancy. So, what’s left for digital advertisers who need to bring performance measurement back to their media plans? Incrementality testing, it seems. “I was a little bit skeptical as to.
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Adweek
OCTOBER 10, 2022
It's not citizens band radio: It's YouTube. The Google-owned video platform introduced handles Monday as an easier way for people to find and interact with each other than simply using channel names. Every YouTube channel will have a unique handle, which will appear on channel pages and YouTube Shorts. YouTube explained in a blog post.
AdExchanger
OCTOBER 10, 2022
The emerging media channels that today’s youth gravitate to often lack the measurement and attribution infrastructure that performance-obsessed marketers rely on. So, while brands want to be active in video games, on influencer-driven streaming video platforms like Twitch and in metaverse-like online games like Roblox, it can be hard for marketers to measure ROI in.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 10, 2022
Mick McConnell's marketing career began with a stack of rejection letters from some of the top architectural firms in New York. The now-North America CEO of agency Superunion had the misfortune of graduating from architecture school into an early 1990s recession and found that few firms were hiring. So he was willing to do the.
Smart Insights
OCTOBER 10, 2022
Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely … The post Marketing campaign analysis – How to review your campaigns’ effectiveness appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 10, 2022
Pedro CamposFounder “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pedro Campos, founder of Advertongue. Social media, especially Facebook, has been the backbone of many brands’ advertising strategies for the past decade. However, new trends indicate it might.
Adweek
OCTOBER 10, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Kris Moon, President and COO of the James Beard Foundation. Anyone who listens to To Dine For knows that we love to toast great restaurants, and so does the James Beard Foundation. The James Beard Foundation Awards are like the Oscars.
Marketing Dive
OCTOBER 10, 2022
During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.
Adweek
OCTOBER 10, 2022
Tony the Tiger and his fellow cereal mascots--from Toucan Sam to Cap'n Crunch--once ruled the breakfast table. Through decades of savvy marketing, the brands represented by these characters cemented themselves in kitchens, pop culture and childhood memories. More recently, however, some of those breakfast mainstays have lost their sheen as health advocates warn of the.
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AdExchanger
OCTOBER 10, 2022
Signal loss is less stressful for CPG companies, since they historically lack a direct relationship with their customers, at least in terms of data collection. So, although third-party cookies are on the way out, it’s hard to mourn what you never had, said Emily Weishaupt, communications insights manager at Nestlé Purina. “We never could use. Continue reading » The post Nestlé Purina’s Strategy Fur (Had To Do It) Measuring Ad Effectiveness appeared first on AdExchanger.
Adweek
OCTOBER 10, 2022
With nearly 50 million Americans changing jobs this year, the Great Resignation is quickly becoming the Great Migration. People aren't simply starting new roles; they're choosing new ways of working. For marketers, changing jobs should be like launching an exciting new campaign. Instead, it feels like leaping from a ledge. Half of all new hires.
Exchange Wire
OCTOBER 10, 2022
In today's ExchangeWire news digest: Binance loses up to USD$500m (~£450.5m) to hackers; a new report from Meta reveals up to a million Facebook passwords may have been stolen; and a financial report from ByteDance shows the company experienced significant [.]. The post Binance Hit by Major Network Hack; Meta Admits Up to One Million Facebook Passwords Stolen appeared first on ExchangeWire.com.
Adweek
OCTOBER 10, 2022
The Caribbean, often mentioned in global communications as an "attachment" to Latin America, is a massive archipelago that stretches just about 106,300 square miles between North and South America. The region boasts cultural vibrancy, spanning many different influences from around the world. As the region continues to play a role in global business, the purchasing.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
OCTOBER 10, 2022
Many businesses cannot afford to develop their solution from scratch. The better alternative is to use off-the-shelf software that allows partners to launch their own brand based on existing technologies, taking into account all the high standards and innovations of the industry. It is called white labeling. All technical issues.
Adweek
OCTOBER 10, 2022
Though I don't own a Porsche, I recently attended one of their driving experiences, felt the g-force accelerating around the track and finally understood why so many Porsche drivers become brand loyalists. That experience could easily make anyone fall in love with the brand, even if they don't go out and buy one the next.
AdExchanger
OCTOBER 10, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. As Far As The Eye Can CTV Connected TV feels like it has reached a critical threshold to become a major programmatic revenue driver. But it hasn’t. Industry consultant Mike Shields writes that an unnamed media exec recently threw cold water on CTV optimism. . Continue reading » The post The Myth Of CTV Supply; A New Kind Of TV Ad Sales appeared first on AdExchanger.
Adweek
OCTOBER 10, 2022
Type in a prompt like "email," and several entirely original stock images of computers and messaging will be created instantaneously. A few more clicks and inputs will generate a host of text snippets suggested for ad copy. That's how a new tool from a startup called Omneky lets brands--usually growth-hungry apps and ecommerce sites--pair artificial.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
OCTOBER 10, 2022
Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. Moloco’s RMP is a turnkey ad serving platform that enables e-commerce marketplaces to set up their own in-house advertising business.
Adweek
OCTOBER 10, 2022
Few things go together better than energy drinks and extreme sports. For Nativo's head creative director Juan Munoz, Red Bull and cliff diving in Cuba created a special moment eight years ago that resulted in his proudest work to date. "For everything we encountered back in 2014, I have an incredibly gratifying feeling after completing.
Martech
OCTOBER 10, 2022
More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a new survey. That complexity is a result of increasing challenges when it comes to collecting, orchestrating and utilizing data. That’s the conclusion of The 2022 Outlook on Data and Technology, put out by B2B marketing solution provider Anteriad.
Adweek
OCTOBER 10, 2022
There's a big difference between so-called "influencers" with millions of followers and people with actual influence on the people around them. On the latest episode of Let's Talk About Brand, Jason Falls, chief strategy officer at influence marketing agency Falls+Partners, discusses his work with professionals on how to build the kind of trust and expertise.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
OCTOBER 10, 2022
77% of CMOs to increase marketing spend over the next 12 months. Average marketing budgets to increase by 20%. 52% of CMOs expect to outsource marketing requirements to agencies. More than three-quarters (77%) of CMOs will be increasing their marketing spend over the next 12 months, despite almost half (44%) expecting the possible recession to have a negative impact on their business, according to new research out today.
Adweek
OCTOBER 10, 2022
The soundboard Twitter has been testing to accompany its Twitter Spaces audio offering is now live to all iOS users. The social network said in a tweet from its Twitter Spaces account, "We'll be looking closely at which sounds you are liking and using the most to see where we'll go next with this feature--looking.
Martech Series
OCTOBER 10, 2022
New integration provides marketing professionals with a seamless way to automatically centralize purchased assets from Getty Images in their IntelligenceBank DAM portal. IntelligenceBank , the leading innovator in Digital Asset Management and Marketing Operations solutions, announced a new connector integration with Getty Images, a preeminent global visual content creator and marketplace.
Adweek
OCTOBER 10, 2022
Billboards using anamorphic 3D technology have revolutionized OOH advertising, allowing for the creation of buzzworthy immersive activations. The 14,000-square-foot 3D billboard above the Edition Hotel on the corner of 47th Street and Seventh Avenue in New York's Times Square has been used to promote the launch of HBO's House of the Dragon, rapper 2 Chainz's.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 10, 2022
Gaming and broadcast industries’ leading innovation provider boosts senior US team. BETEGY, the leading marketing technology provider, has appointed Phil McIntyre , a veteran television industry and branding executive, to join its Senior team as Executive Vice President for North American Sales. The announcement comes as the company seeks to bolster its standing across the US gaming and broadcast industries, following the company’s latest round of funding via Yolo Investments, a lea
Adweek
OCTOBER 10, 2022
In the latest episode of Home / Work, host Antonio Lucio sits down with Melissa Barnes, Twitter's vp of Canada and Latin America. In addition to being an amazing leader, Barnes is also one of a growing number of women who have decided to start a family on their own. During the conversation, they discussed.
Martech Series
OCTOBER 10, 2022
Cyware, the industry’s leading provider of the technology platform to build low-code SOAR and threat intel automation powered Cyber Fusion Centers for enterprises and MSSPs/MDRs, and threat intelligence sharing solutions for ISACs and ISAOs, announced the appointment of Willy Leichter, Vice President of Marketing, Jeff Bell, Director of Demand Generation, and Mark Bermingham, Director of Product Marketing.
Adweek
OCTOBER 10, 2022
For some, coffee is the only form of breakfast. For others, pancakes and a side of bacon is their chosen way to start the day. At Taco Bell, breakfast has included some unusual creations--naked egg and waffle tacos, for example--and for that, it's feeling a little remorseful. In an attempt to shake up the breakfast.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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