Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. In other words, for marketers to make meaningful connections with potential customers, they have to make the most out of every engagement.

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AdPulp

OCTOBER 21, 2021

In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design […]. The post Ad Chatter with Special Guest Robb Burnham of KC Truth appeared first on Adpulp.

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Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. These platforms provide call tracking, recording, routing and attribution tools to enable these functions.

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More About Advertising

OCTOBER 21, 2021

Burberry goes its own way in ads under in-house CCO Riccardo Tisci and here’s another striking effort, this time with four-director outfit Megaforce and Riff Raff. Plonking four models in a seemingly unremarkable field may seem a stretch for two minutes plus of film but… “How did they do that?’ is a smart way to. The post Burberry defies gravity with new ad winner first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

OCTOBER 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and “best-of-breed” takes me back. Maybe only four or five years, but that’s a lifetime in marketing technology.

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More About Advertising

OCTOBER 21, 2021

Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report published today, as a final loosening of pandemic-related restrictions allowed a further step forward in the broader economic recovery. A net balance of +12.8% of firms registered upward budget revisions in Q3 2021, from +6.0%. The post IPA Bellwether: UK ad budgets up again but clouds gather first appeared on More About Advertising.

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More About Advertising

OCTOBER 21, 2021

Interpublic (IPG) is the new leader in Q3 organic revenue growth among the big holding companies with 15% (Publicis was 11.2 and Omnicom 11.5) on a rise in net revenue of 15.7% to $2.26bn ($1.95bn last year.) Organic revenue grew 14.7% in the US, 15.4% internationally. IPG is forecasting 11% organic revenue growth for the. The post IPG leads holding company pack with 15% organic growth first appeared on More About Advertising.

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More About Advertising

OCTOBER 21, 2021

Go on then, what would you call Facebook? The always under fire (and ever-richer) social network is reportedly changing its name. Various new ones have been bandied around: Campaign suggests Metaverse as this Mark Zuckerberg’s new frontier. Why not try to trademark it? Facebook, which also owns Instagram, what’s App, Oculus VR, LiveRail and Threadsy.

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