YouTube's Sean Downey on NFL Sunday Ticket, Its New Upfront Venue and Early Talks

Plus, why the platform 'belongs' in upfront week

Adweek’s upfront week postmortem chats continue to roll on. Thus far, we’ve spoken with NBCUniversal’s Mark MarshallFox’s Marianne GambelliTelevisaUnivision’s Donna SpecialeDisney’s Rita Ferro and Warner Bros. Discovery’s Jon Steinlauf. Now, Sean Downey, president of sales at Google and YouTube, is giving his take.

YouTube’s Brandcast event last Wednesday evening was one of the rare presentations that wasn’t affected by the Writers Guild of America Strike, which had many events going sans talent. With the platform relying on user-generated content, the company—held its event at Lincoln Center for the first time—showcased its creators, talked about its new NFL deal for YouTube TV and capped things off with a Doja Cat performance

Downey opened up about YouTube’s new offerings (including NFL Sunday Ticket, which will being airing this coming season), this year’s shift from Tuesday to Wednesday evening and why the platform—which shifted from NewFronts to upfront week in 2022—”belongs” alongside the week’s other presenters....

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