In today's ExchangeWire news digest: Meta's plan to launch an app to rival Twitter revealed; India's government plans legal action against Google; and Apple restricts its employees' use of ChatGPT.

Meta to launch Twitter rival as early as June

Instagram-parent Meta is planning to release a new text-based app to rival Twitter. The app, which allows users to post up to 500 characters plus images, will be separate from Instagram, although users will be able to connect their accounts across both platforms. Meta has reportedly been testing the new app with creators and influencers for months, with the potential to launch as early as June.

Google to face legal action in India

The Indian government plans to take action against Google after regulators found that the company engaged in anti-competitive practices. India’s antitrust watchdog fined Google USD$275m (~£220.9m) last October for abusing its market dominance over Android operating systems, in addition to forcing developers to use its in-app payment system.

Apple restricts employees' use of ChatGPT

Apple has reportedly restricted its employees’ use of ChatGPT and other AI tools following concerns over the risk of data leaks. The move comes as the company develops its own artificial intelligence capabilities, although CEO Tim Cook urged caution over the nascent tech. Speaking in a second-quarter earnings call, Cook stated “I do think it’s very important to be deliberate and thoughtful in how you approach these things.”

New on ExchangeWire

Josh Sternberg on Twitter's New Chief, User Tracking and the Vice Media Sale

The SPO Wars and The Rise Of The Programmatic Direct Platform

Erfan Djazmi on Leveraging Attention Data to Drive Better Outcomes

PressBox Digest

Scibids Strengthens UK Operations with Appointment of Head of Customer Success

Seedtag Launches Industry First Generative AI Capability for Contextual Dynamic Creatives

multilocal Expands Operations & Appoints New GM & Sales Director in APAC

Fact of the Day

66% – the number of UK media buyers who factor in attention KPIs as part of their digital media strategies.

Source: Attention in Advertising 2023

Last week's tech teasers

Last week we tested your knowledge on one of the biggest firms in technology, Microsoft. See how well you did below!

• ~USD$30bn – the growth of Microsoft’s global annual revenue from 2021–22 💸
• 1.6 billion – the number of devices Microsoft Windows runs on as of 2022 💻
• 2001 – the year Microsoft released the first Xbox games console 🎮
• Brian Eno – the musician who wrote the Windows startup sound 🎵
• +100 million – people used Microsoft’s Bing after ChatGPT was integrated 🤖

Challenge yourself on ad tech, martech, media, and commerce, by signing up to The Stack, where we publish a new quiz every Friday.