Martech

NOVEMBER 3, 2021

The first part of a two-part article looks at reasons to move from a decentralized, rapid response marketing model to a more centralized model as a business matures. Marketing organizations in fast growth companies are like that voice -cracking, pimple-speckled teenaged who’s just hit their growth spurt. Your all-hands-on-deck/jack-of-all-trades marketing delivery approach which propelled early growth is now struggling to scale, resulting in too-tight shoes and highwater pants which cannot be c

Marketing 111

Marketing Non-Profit MarTech Education 111

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NOVEMBER 3, 2021

Publicis Groupe’s Spark Foundry has, as expected, won Facebook’s estimated $1bn global media account. Spark Foundry, MediaVest as it used to be, beat Dentsu, which had some Facebook business, and Havas in the final pitches. WPP’s Mindshare had handled Facebook since 2014 but declined to repitch. Facebook is now the rather tarnished but immensly profitable.

Media 59

Media Advertising 59

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. “It’s a big spend for a lot of teams.” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend.

Marketing 100

Marketing MarTech 100

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NOVEMBER 3, 2021

It’s turning out to be s stellar week for Publicis Media: bagging Facebook’s global account and now UK agency Zenith has landed ZPG’s three big online brands Confused.com, Uswitch and Zoopla. Zenith previously looked after Uswitch. Gareth George, group head of media at RVU (which looks after Uswitch), says, “It was a natural step to.

Media 59

Media Agency Advertising Finance 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are communities the future across all verticals? I was just reading about some results from a survey conducted in the U.K. last month by Amity, a platform that creates in-app social experiences. 72% of consumers are li

Communications 100

Communications MarTech Marketing 100

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NOVEMBER 3, 2021

This is a classic Disney Christmas story of a stepfather tentatively finding a role in a blended family, creating a new set of traditions as they go. If anybody can do it in-house, Disney should be able to, and here they’ve done a masterful job of creating a sequel to last year’s Lola, which has. The post Disney goes full Christmas with 'The Stepdad' mini-film first appeared on More About Advertising.

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NOVEMBER 3, 2021

Girl & Bear is a new content production offering from VCCP Group, which promises to deliver production services and technology to its clients around the world. With 250 “makers” already on board, the launch of Girl & Bear (named after VCCP’s logo) is essentially a way to consolidate and clarify of an existing offering, and. The post VCCP Group launches a global content studio, Girl & Bear first appeared on More About Advertising.

Advertising 59

Advertising Ad Tech Agency 59

Martech

NOVEMBER 3, 2021

Microsoft this week announced the launch of the Microsoft Customer Experience Platform designed to orchestrate AI-driven customer journeys. The platform has integrations with Dynamics 365 Customer Insights and Microsoft Advertising. The platform will aggregate customer data — behavioral, transactional and demographic — at scale (with built-in privacy management) and use an AI solution to resolve identities.

Search Advertising 89

Search Advertising Retail Communications Audience 89

InMobi

NOVEMBER 3, 2021

With mobile becoming the most preferred, consumed, and adopted medium for users worldwide, marketers took huge strides in connecting, reaching, engaging, and acquiring consumers on smartphones. Honoring mobile excellence for the ninth time this year, MOB-EX rewarded the most innovative and forward-thinking mobile marketers across Southeast Asia, South Asia, and Oceania.

Video Ads 52

Video Ads Education Communications Audience 52

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US businesses invested an estimated $79.3 billion to increase their organic footprint. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question.

SEO 115

SEO Conversion Rate ROI First-Party Cookies 115

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