Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products,” said Jeremi Gorman, Chief Business Officer for Snap Inc.

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More About Advertising

JANUARY 26, 2022

Munich-based Siemens has appointed Saatchi & Saatchi to create its first international creative work since an Ogilvy campaign in 2016, after a pitch that was handled by The Observatory. More recently, the “Transform the Everyday” was created in-house to promote the company’s range of services. Saatchi & Saatchi’s German and London agencies worked together on.

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Martech

JANUARY 26, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, we’ll just have to wait and see. Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting.

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More About Advertising

JANUARY 26, 2022

Specsavers has become something of an institution in the UK, with “Should have gone to Specsavers” entering the lexicon. In Canada, where the brand has a clean slate, its UK-based in-house agency has gone for an alternative but still humorous approach. The campaign introduces “That’s Specsavers Love,” in which the language of love is very. The post Specsavers’ $10m Canada launch flaunts a brand new image first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 26, 2022

Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing. To learn more, register today for “ Market, Engage and Sell to Buying Groups Who Want to Hear From You ,” presented by Influ2.

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More About Advertising

JANUARY 26, 2022

Wieden+Kennedy is ringing the changes in London with Ryan Fisher succeeding Helen Andrews as managing director. MD remains an important post in the W+K empire. Andrews, taking a break from adland, has been in post since 2017. Her successes include leading the Sainsbury’s pitch in 2016. Fisher (above), currently head of growth, is a former. The post Ryan Fisher takes over from Helen Andrews at Wieden+Kennedy London first appeared on More About Advertising.

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More About Advertising

JANUARY 26, 2022

Ogilvy’s Devika Bulchandani has been promoted to, in effect, number two to global CEO Andy Main. Currently global chairwoman of advertising and CEO of Ogilvy North America she will become global president, expanding her remit to cover all five of the agency’s business units: advertising, PR, experience, health, and growth and innovation.

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Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers try to make sense of the new proposal. Topics may be a more realistic option than FLoC, marketers say. “Topics seem more likely to be acceptable to the broader ecosystem as they address several FLoC privacy concerns head on,” said Aaron Levy, head of paid searc

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More About Advertising

JANUARY 26, 2022

Amazon keeps knocking it out of the park: this time it’s Droga5 London for Alexa with a sweet film showing that romance ain’t dead, even if you’re getting on a bit. A subject close to Jeff Bezos’ heart presumably, as he’s investing in a new pharma company to counter the effects of ageing. Jeff, as. The post Amazon scores again with a prom through the ages first appeared on More About Advertising.

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Martech

JANUARY 26, 2022

It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders have had to navigate an array of emerging trends, from new digital demands and customer preferences to growing workforce dispersion and diversity. These shifts have undoubtedly reshaped the marketing landscape as we know it and led leaders to seek new operating models and digital solutions to keep pace.

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Retail

NewProgrammatic

JANUARY 26, 2022

While the rapid growth of the global tech industry was hindered by the pandemic, the social aspect seems to be making a long-awaited comeback in 2022. Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. While there are plenty of benefits to digital meetups, there is no denying that live events provide unmatched networking opportunities.

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Kritter

JANUARY 26, 2022

We talked about Walmart, Home Depot, Instacart, Ulta Beauty, & Gopuff launching their commerce advertising ecosystems in our […]. The post Retail Media Networks - Top picks of the Month - January 2022 appeared first on Kritter.

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All About Advertising Law

JANUARY 26, 2022

If you had asked us last week, we would have predicted that the Supreme Court’s momentous AMG Capital Management, LLC v. FTC decision last year, in which the Court struck down the Federal Trade Commission’s nearly 50-year practice of seeking equitable monetary relief under Section 13b of the FTC Act, would be the most significant decision about FTC jurisprudence we would see from the Supreme Court for a while.

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Martech

JANUARY 26, 2022

The post Test appeared first on MarTech.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

JANUARY 26, 2022

Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference , Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her team implemented to prepare their brand for this “cookieless future.”. “The first campaign that I was asked to run at Michael Kors took 12 hours to produce, which even five years ago was 11 hours and 59 minutes too long,” she sa

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