Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messagi

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More About Advertising

SEPTEMBER 23, 2021

The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy and I can guarantee the flavours of soap and the texture of a walrus’ behind. My only culinary claim to fame is an omelette. Perhaps a mild overclaim but you won’t find a better one. The post David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX first appeared on More About Advertising.

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Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acqui

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More About Advertising

SEPTEMBER 23, 2021

When they tot up the numbers at the end of the year we might see Facebook up there with Amazon as one of the biggest advertisers. The perennially under-fire platform has discovered the joys of ads big time, through its in-house agency Creative X (not Team X, that’s Omnicom for Mercedes.). Instagram is a big. The post Instagram puts on its best face in new global campaign first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Lemonads

SEPTEMBER 23, 2021

All companies that implement affiliate marketing into their advertising mix rely on this approach to generate quality leads in a cost-effective way. Nevertheless, there are dozens of variables that impact the quality and overall validity of leads generated online. Moreover, there are deceitful entities that aim to perform click fraud, generate false conversions, and take advantage of unsuspecting businesses that don’t monitor their affiliate programs closely enough.

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Martech

SEPTEMBER 23, 2021

In an ever-changing marketing landscape, we need to continuously look towards the future of our industry. This September, agile marketers from around the world came together to help shape the next wave of agile in the marketing space with a revised Agile Marketing Manifesto. The History of Agile Manifestos. The first agile manifesto, the Manifesto for Agile Software Development , was created in 2001 and has led the idea of what it means to be agile in terms of values and principles for 20 years.

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Martech

SEPTEMBER 23, 2021

At a time when sporting events were shuttered, the U.S. Soccer Federation focused its energy on a new goal: organizing its customer data in a way that unlocked a more tactical approach to marketing. Step one was to implement a customer data platform. And as the world opens back up and soccer is back in action, U.S. Soccer has a new approach to connect with millions of fans while keeping a tight budget and staff.

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Marketing MarTech 100

More About Advertising

SEPTEMBER 23, 2021

This one starts off rather tragically, with a single dad in a deep funk because his house, and by implication his life, is slowly falling apart. But the procrastination stops when a crack in the wall whispers “later means never,” and B&Q’s products come to the rescue. Chris Graham, marketing director, B&Q said: “The past. The post Uncommon creates dark family drama for new B&Q spot first appeared on More About Advertising.

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AdPulp

SEPTEMBER 23, 2021

Food is the single largest component that takes up space in U.S. landfills. U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming […]. The post The Word from Dole: We Are Wasting So Much Food appeared first on Adpulp.

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Food 57

Martech

SEPTEMBER 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how is your CX adapting to changes in customer behavior? I ask because the customer’s behavior is always changing, especially over the last 18 months.

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