Tue.Mar 15, 2022

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

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What are Search Ads and How do they work in 2022?NEW 

NewProgrammatic

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for.

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CTV’s ticket to March Madness advertising

Martech

At MarTech, we’ve been caught up in our own March Madness. The conference will be held virtually March 29 and 30 ( and registration is free ). For marketers reaching sports fans, March Madness is the NCAA national Div. I basketball tournament. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold.

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“Indefinitely Postponed and Withdrawn From Consideration”: Florida Telephone Solicitation Act Amendments Wait for Another Day

All About Advertising Law

We’ve previously detailed the problem with the Florida Telephone Solicitation Act (FTSA), which, on its face, expansively prohibits the use of “an automated system for the selection or dialing of telephone numbers or the playing of a recorded message when the connection is completed” without the recipient’s prior express written consent. Fla. Stat. § 501.059(8)(a) (emphasis added).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Disrupt the funnel and accelerate revenue opportunities

Martech

What if you could 10x your best leads, accelerate revenue opportunities and scale your Sales team easily? Welcome to the Conversation-Qualified Era—where contacts enjoy iconic customer experiences, teams can scale personalized attention, and AI-powered conversations always drive prospective buyers towards the next best action. Conversational AI fosters deep two-way conversations across multiple channels, elevates sales-ready contacts, and qualifies contacts for the next step in the customer life

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#MartechDay: The 2022 Martech Landscape, State of Martech Report, Stackies, and more

Chief Martech

There’s a day for everything. Bubble Wrap Appreciation Day. Sword Swallowers Day. No Pants Day. But there’s no official day on the calendar to acknowledge and celebrate the martech profession and all the wonderful, talented people who work in it. Not to take anything away from National Artichoke Day , but I think marketing technology and operations pros are far more deserving of recognition than those thorny, bitter greens.

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Nine Lives and Counting: A Short History of Cat-Themed Apps

InMobi

When Grumpy Cat was first introduced to the internet via a subreddit group almost 10 years ago , no one could have predicted how defining a moment it would be. Memes were arguably still new and suddenly the internet is collectively fixating on a photo of a cat that more or less seemed not too pleased to be here. What started as thousands of upvotes on a small-ish now archived subreddit thread turned into millions of memes and gifs across the internet, article write-ups and later, an in-memoriam

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Measuring marketing value in a cookieless world

Martech

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out.

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Good morning: Fighting misinformation

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, we hope you are doing well. Marketing and the war in Ukraine are not things that should go together and, to everyone’s credit, so far they haven’t.

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Embrace a value-based approach to agile marketing leadership

Martech

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). To lead an agile marketing organization, you must take a value-based approach. Rather than thinking about how your process will change, think about the values you need to live by and get your teams to live by, and then make day-to-day changes that support those values.

Marketing 102
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Building a brand strategy: Essentials for long-term success

Martech

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business.

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The evolution of digital analytics and marketing

Martech

The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users. Long before the first web banner ad appeared (Oct. 27, 1994, in Wired magazine), marketers wanting to help their clients with their marketing efforts embraced the marriage of analytics and marketing.

Marketing 137
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How app marketplaces are putting marketers in the driver’s seat

Martech

As the martech space matures, so have app exchanges that offer easier access for marketers to load up their stacks. Today, Salesforce unveiled a new homepage for their AppExchange that helps marketers better navigate the marketplace of over 7,000 prebuilt partner apps. And this serves no small portion of Salesforce’s client base. They report that 91% of their total business customers use AppExchange apps, and that the exchange has surpassed 10 million downloads.

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