Adweek
JUNE 1, 2023
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint? Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through.
AdExchanger
JUNE 1, 2023
Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion dollars accumulated in fines – has affected the online economy. The post The Big Story: GDPR Turns Five appeared first on AdExchanger.
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Adweek
JUNE 1, 2023
When the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes? For Hilton, the answer was to break with convention and give the people what they want: unexpected, platform-native, funny content made.
AdExchanger
JUNE 1, 2023
There’s no better way to improve customer trust – and boost brand reputation – than handling first-party data respectfully and effectively, writes Recurly CMO Theresa McEndree. The post Maximizing Performance With Personalized Subscription Data appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 1, 2023
While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint. Juliet is also aiming to revamp the reputation of boxed wine and lure high-end, sustainably-minded drinkers to the category. It's part of a larger push within.
Banner Flow
JUNE 1, 2023
META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 1, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that The post Alternative IDs Under Fire In Europe; This Is What Stream Dreams Are Made Of appeared first on AdExchanger.
Adweek
JUNE 1, 2023
FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world's most-streamed artist Bad Bunny and Apple Music through its "Press Play On Summer" program. The 87-second spot sees Bad Bunny take up the role of a lifeguard as he oversees the vibe around the pool.
AdExchanger
JUNE 1, 2023
Cars.com is trying to resonate with younger and first-time car buyers in hopes that they become lifelong customers. The post Cars.com’s New Driving Force? Reaching Gen Z Consumers appeared first on AdExchanger.
Adweek
JUNE 1, 2023
Search consultants sit in a unique place in the industry, getting a bird's eye view of the evolving agency landscape, but also the changing needs of clients. Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies large and small. That's why the.
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Marketing Dive
JUNE 1, 2023
In yet another cultural play, the fast-food chain becomes the latest to collaborate with a musician to turn a fan-favorite song into a brand-ready jingle.
Adweek
JUNE 1, 2023
Publishers have long looked for ways to prove the efficacy of their digital ad products to brand partners. In the last year, media companies including Cond? Nast and Insider have begun experimenting with attention-based ad metrics to more clearly quantify their value, ultimately looking to drive more ad revenue. Using attention-based metrics--devised often by a.
Martech
JUNE 1, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Adweek
JUNE 1, 2023
Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It has worked with clients such as Google, Uber and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JUNE 1, 2023
The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.
Adweek
JUNE 1, 2023
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most famous mademoiselle. However, one other woman has had just as much cultural influence, yet far less recognition: Madame Clicquot. Born in 1777 and widowed at 27 years old with a three-year-old daughter in tow, Barbe-Nicole.
Marketing Dive
JUNE 1, 2023
Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos.
Adweek
JUNE 1, 2023
The latest from Gallup places LGBTQ+ people at roughly 7% of today's population, with roughly 20% of Gen Z identifying as part of the community. We're increasingly recognized as a mass market that's been falsely dismissed as a niche. I'd even guess, about a generation from now, we're on track to be suitably regarded as.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JUNE 1, 2023
Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.
Adweek
JUNE 1, 2023
Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage. When traveling, one thing many of us do is look up the best places to eat that truly reflect the culture of where we are visiting. Often, we fall.
Seth Godin
JUNE 1, 2023
To celebrate the new book , here are some limited edition swag options to benefit good causes and independent craftspeople. You can find them all at seths.store. I went to Brooklyn and worked with Dan at the Arm to create a set of five handmade letterpress posters. They’re 12 inches square, available framed or unframed, and all sales directly benefit Newborns in Need.
Adweek
JUNE 1, 2023
There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on the next generation of potential scene stealers and trophy winners to draw fans to this summer's U.S. Open. For a campaign launching this weekend, executives at the U.S. Tennis Association and agency Dentsu Creative also.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JUNE 1, 2023
CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.
Martech
JUNE 1, 2023
In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.
Digiday
JUNE 1, 2023
Agencies are beginning to rethink their approach to creating content for clients, thanks to the growing volume of content and more intense competition for eyeballs these days. From using statistical analysis to influencer marketing strategies, the content business is changing as agencies evaluate the quantity, ethics and impact of the content they make for clients.
Marketing Dive
JUNE 1, 2023
A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as ad signal loss intensifies.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JUNE 1, 2023
Apparently, size doesn’t matter, but some advertisers are totally obsessed with going big when it comes to video. As short-form video took the digital world by storm, brands couldn’t resist jumping on the bandwagon of longer-form content and branded entertainment. It’s no surprise, really, considering everyone wants a piece of the attention pie in this fast-paced, ever-distracted online landscape.
Rob Campbell
JUNE 1, 2023
54 years ago, five twenty somethings – Hylton Mackley, Vern King, Michael Wall, Mike Hutcheson and Roger MacDonnell – got together to start an agency. Only problem is they didn’t have any clients or any cash. Step in Hylton’s wife, Eileen, who handed over her student loan to help them get started. The rest, as they say, is history … one we are continually encouraged to push, stretch, provoke and mess with.
Digiday
JUNE 1, 2023
After 10 months of courtship, marketing tech holding company The Brandtech Group finally completed its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. The newly beefed up company plans to take another step toward winning more business from the giant marketers that roam the Earth. Put together, the firms tally up some 7,000 employees globally and generate some $1 billion in revenue, according to Brandtech Group’s founder and CEO David Jo
AdExchanger
JUNE 1, 2023
By guest artist John Klossner A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Swamped appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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