Adweek
DECEMBER 21, 2022
Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans' favorite stories are.
The Ad Tech Blog
DECEMBER 21, 2022
When you are a one-person show, identifying the high-value tasks is easy: all of them are. Because you are the only one executing them, what’s the point of categorizing them? Once you start adding a CTO, VPs, Directors, and team members, things get more complicated. You will try to define the tech stack, and your CTO will push back. After all, you hire them to do that job.
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Adweek
DECEMBER 21, 2022
Utah resident Austin Measles jumped from a plane, crash landed at 70 mph, broke 52 bones, nearly died.and all he got was this lousy t-shirt. That's the top-line description, Liquid Death style, of an incredible survival story at the center of the brand's new documentary film, "Hard to Kill." The video, which clocks in at.
AdExchanger
DECEMBER 21, 2022
Cloud infrastructure technology services are converging on the media and ad tech industry. The sleeping giant is Amazon Web Services. And AWS has woken up. The post AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 21, 2022
For NBC, the new year is bringing a new look. The company is in the midst of a brand refresh--subtly rolling out a new logo in the fall--and continuing the update with a new studio card/curtain raiser, a.k.a. the brandmark, animation and chimes that kick-off NBC programming. Viewers can see the curtain raiser debut during.
Exchange Wire
DECEMBER 21, 2022
While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [.]. The post ESG: predictions for sustainability in 2023 appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 21, 2022
Dramatic shifts in consumer viewing habits during the pandemic have led, predictably, to an intense focus on the corresponding connected TV (CTV) advertising opportunity. CTV ad spend is growing leaps. The post CTV Is Maturing, But Measurement And Big Picture Challenges Remain appeared first on AdExchanger.
Adweek
DECEMBER 21, 2022
Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month. For two days, speakers discussed the trends that are shaping the future of marketing. Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights.
AdExchanger
DECEMBER 21, 2022
Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including conversion rate. Luxury car manufacturer Audi recently experimented with using. The post Audi Drives Performance With An Attention-Based Bidding Algorithm appeared first on AdExchanger.
Adweek
DECEMBER 21, 2022
Instagram launched a Notes feature that allows users to share posts containing only text and emojis that will only be visible for 24 hours. Each Note can contain up to 60 characters. Rather than being public content, Notes will be shared with the audience the creator selects and will appear at the top of each.
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AdExchanger
DECEMBER 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snail Mail Prevails Apple’s AppTrackingTransparency sent advertisers looking beyond Meta and Google for attribution-based advertising. Most of those budgets. The post Snail Mail Still In The Race; Who Wins If Twitter Loses? appeared first on AdExchanger.
Adweek
DECEMBER 21, 2022
Snapchat released three updates Wednesday for its $3.99-per-month Snapchat+ subscription option, which debuted in late June and topped 1 million paying subscribers in August. As initially discussed in October, a new Gifting feature enables subscribers to pay $39.99 and send a friend or loved one a 12-month subscription to Snapchat+. Snap Inc. Snapchat introduced more.
Martech
DECEMBER 21, 2022
Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. .
Adweek
DECEMBER 21, 2022
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a popular figure on a sandy beach, standing in crystal-clear waters with a candy-colored cocktail. Or they could be seen enjoying a picturesque view from their fancy hotel room, perhaps quietly.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
DECEMBER 21, 2022
Hot on the heels of COP27, the Conscious Advertising Network (CAN) convened for its Conscious Thinking Live Event to discuss responsible advertising, “wokewashing”, and the social and economic imperatives of sustainable media planning. VideoWeek asked four CAN members for their views on how brands’ Environmental, Social and Governance (ESG) commitments will shape media plans in 2023 – and what types of content will be left out in the years ahead.
Adweek
DECEMBER 21, 2022
Twitter detailed a slight tweak to its $cashtags functionality, which lets users tweet the symbol for major cryptocurrencies, exchange-traded funds or stocks to generate a clickable link that brings up search results. The social network said in a Twitter Business tweet that those search results will now include pricing graphs for major symbols. Users can.
Martech Series
DECEMBER 21, 2022
LiveCanvas is a page builder aimed specifically at those who want to build great websites without getting too far from the HTML code, but reducing fatigue. Engineered for performance and trusted by over 13966 Sites, LiveCanvas helps you achieve fine-grain control and edge-to-edge precision throughout your entire WordPress project, handling both particular pages and dynamic templates.
Adweek
DECEMBER 21, 2022
Twitter once again tweaked its Community Notes crowdsourced fact-checking initiative, which was hatched as Birdwatch in January 2021. The company said in a tweet, "In September, we began requiring that new contributors unlock the ability to write notes by first making valuable ratings. This increased average note quality so much that, today, we are retroactively.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
DECEMBER 21, 2022
Builds on market and product expansion following Flowplayer acquisition and Wowza Video debut. Wowza , the leading live and video on demand (VOD) platform for more than 6,000 customers globally, announced three new executive hires amid a period of significant growth and product innovation. Capitalizing on the sustained adoption of its pioneering deployable Engine technology as well as more than 50% compounded cloud annual recurring revenue (ARR) growth over the past two years, Wowza’s most recen
Adweek
DECEMBER 21, 2022
PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North American partnership. Financial details and terms were not disclosed. Pittsburgh-based PPG will participate as a sponsor of the 2023 Discover NHL Winter Classic, in which its hometown Penguins will visit.
Martech Series
DECEMBER 21, 2022
Personalized direct mail initiative leads to 1,100% ROI, top honors at marketing awards. LexisNexis Legal & Professional , a leading global provider of information and analytics, took home the Best Direct Mail Campaign at this year’s distinguished Chief Marketer Pro Awards. In partnership with Sendoso, the leader in delivering branded, B2B experiences through gifting, LexisNexis’ Gold Winner campaign “Let’s Stir it Up” finished ahead of Silver Winner Michelob ULTRA Pure Gold and Bronze Winne
Marketing Dive
DECEMBER 21, 2022
Talks for the package, which are reportedly far along, show the league continuing its move toward a digital-first future.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
DECEMBER 21, 2022
As part of the global omnichannel company’s celebration of the milestone for text messaging, Guillermo Rodriguez takes a comic tour through the decades from 1992 to today. Last night, ABC’s Jimmy Kimmel Live! included an on-air segment based on global omnichannel company Infobip’s creative campaign to highlight the 30th anniversary of short message service (SMS).
Marketing Dive
DECEMBER 21, 2022
The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.
Martech Series
DECEMBER 21, 2022
Company and Executive Leadership Recognized for Commitment to Servant Leadership, Core Culture Behaviors, Diversity, and Inclusive Environment. Virtana , a leading provider of AI-driven monitoring solutions for hybrid cloud management, announced today that workplace insights company Comparably has named Virtana the recipient of four awards for Q4 2022.
Ad Monsters
DECEMBER 21, 2022
Do you have a little downtime? Are you looking for something informative to binge on? If so, let’s rewind and look back at the webinars AdMonsters aired in 2022. . Whether you’re craving a rewatch or want to catch up on some much-needed viewing, AdMonsters’ webinars are available at your leisure. This year, our webinar series dealt with the future of monetization, malvertising schemes, and how publishers use data to close deals. .
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 21, 2022
Leveraging the Synchronoss Advanced Messaging Platform, NTT DOCOMO, KDDI, and SoftBank Deliver Cross-Operator Advanced Messaging Service Enabling Users and Brands to Communicate, Interact, and Transact. Synchronoss Technologies , Inc., a global leader and innovator in cloud, messaging and digital products and platforms, today announced a new milestone in Japan for its Synchronoss Advanced Messaging platform.
Martech
DECEMBER 21, 2022
Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, according to a new IAB survey. Ad spend will continue to grow. The overall ad spend is projected to be up 5.9%, according to the IAB’s “2023 Outlook Survey.” Every digital channel is expected to see increased ad spend, with CTV leading the way in a 14.4% increase.
Martech Series
DECEMBER 21, 2022
Netsertive’s Season Of Giving: Franchisee Recognition Awards Honor Three Franchisees Across the Nation for Their Success and Generosity in Their Local Communities. Netsertive , a marketing technology provider that enables franchise brands and multi-location businesses to execute localized digital marketing at scale, announced their annual Season Of Giving: Franchisee Recognition Awards, honoring three franchisees across the nation for their success and generosity within their franchise bra
Exchange Wire
DECEMBER 21, 2022
In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [.]. The post Infrastructure & Automation: Predictions for 2023 appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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