Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues. “There have been huge changes with COVID-19, accelerating customer behavior, experience, and digital transformation,” she said in her presentation at our MarTech conferenc

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More About Advertising

DECEMBER 7, 2021

This darkly comic tale takes life on Zoom to its logical conclusion, leaving one poor man stuck inside that one last call, condemned to experience Christmas from deep inside his laptop. Wonderhood Studios’ Christmas film is brilliantly done, with two well known British actors (Kerry Howard and Daniel Barker) bravely trying to play festive games.

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Martech

DECEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and back to basics with operations. Something a little different from marketing operations agency Perkuto this week; a guide to the key points to consider when your MOPs organization is under stress.

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More About Advertising

DECEMBER 7, 2021

Ads of the Year Andy Lockley – Havas London, Creative Partner My pick: Drama vs Reality – ITV I’m a huge admirer of the work Uncommon does with ITV. A media brand is a real test of the creative swag of an agency, and I love how Uncommon have been smart enough to step aside. The post Havas creatives from London, Sydney and Paris pick their 2021 Ads of the Year first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. Also, make sure that all potential internal users are on the demo call, and pay attention to the following: How easy the platform is to use.

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Mediavine

DECEMBER 7, 2021

For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your inventory. We’ve touched on this topic approximately 700 times (here’s a good guide to ad viewability ), but today, we’re excited to talk not just viewability, but specific vi

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Viewability Advertising 52

illumin

DECEMBER 7, 2021

We know one size does not fit all. So why shouldn’t that be true for your advertising placement? AcuityAds’ revolutionary journey automation technology, illumin, now offers custom contextual advertising categories through its integration with Peer39 and GumGum, the leading global providers of advanced contextual intelligence. What is contextual advertising?

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Advertising 52

Martech

DECEMBER 7, 2021

Mobile analytics and attribution platform AppsFlyer today announced the launch of their new Privacy Cloud, developed in collaboration with Intel. This will allow multiple entities to bring their data together in a privacy-focused tech stack, mainting their own privacy rules and guidelines. App stores and developers and ad networks will be able to define their own Privacy Cloud Applications.

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Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for shelfware nobody uses. And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business.

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Martech

DECEMBER 7, 2021

“The worst of what we anticipated is behind us.” Abhay Singal, co-founder of InMobi Group and CEO of InMobi Marketing Cloud was in an upbeat mood when we caught up with him on a recent visit to the East Coast from his home in San Francisco. Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to

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