Adweek
AUGUST 23, 2022
Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. The decision comes following a review process the brand kicked off in late spring. Five agencies initially vied for.
Smart Insights
AUGUST 23, 2022
Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing? How to succeed in 2022. appeared first on Smart Insights.
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Adweek
AUGUST 23, 2022
Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022, the Guinness and Johnnie Walker owner spent $3.1 billion (2.7 billion pounds) promoting its drinks range, up from $2.1 billion (1.8 billion pounds) six years ago. In the same timeframe, Diageo's global net sales have.
VideoWeek
AUGUST 23, 2022
The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023. The proposal emerged from a 2019 convention on climate change, comprised of 150 citizens whose names were drawn out of a hat. They called for a 40 percent reduction in greenhouse gas emissions by 2030, compared with 1990 levels.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 23, 2022
The war in Ukraine is a fossil fuel war, claims an action campaign that has been running out of Poland. The aim is to damage the Russian president who is funding the war with money made from energy exports. Run by a team across Omnicom and led by BBDO Warsaw, the "My Sanctions" campaign has.
Marketing Dive
AUGUST 23, 2022
A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.
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Exchange Wire
AUGUST 23, 2022
Integral Ad Science, a global leader in digital media quality, today (August 23rd, 2022) released its 2022 Future of Privacy-First Advertising Report. In partnership with YouGov and a market research firm, IAS surveyed 1,131 consumers and 346 digital media experts [.]. The post IAS Report – Media Experts are Concerned About Changing Policies Impacting Their Digital Media Buys appeared first on ExchangeWire.com.
Adweek
AUGUST 23, 2022
The Meta Accounts and Meta Horizon profiles the company first mentioned in July as ways to log into Meta Quest virtual reality devices began rolling out "globally on a gradual basis" Tuesday. People who are new to Quest can establish a Meta Account using an email address, Facebook account or Instagram account. The first time.
Martech Series
AUGUST 23, 2022
New signaling methodology in Version 3.0 more precisely tracks consumer engagement to give marketers even greater insight into which channels contribute the most to sales. Claritas, a data-driven company that helps marketers achieve superior ROI, unveiled Version 3.0 of its Attribution solution, which supports algorithmic multi-touch attribution – an innovative method of tracking consumer engagement that delivers unprecedented precision when measuring multichannel marketing campaigns.
Adweek
AUGUST 23, 2022
Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The Journalism Competition and Preservation Act (JCPA) emboldens publishers to negotiate what's deemed fair market value for the content they've produced and distributed. When two local newspapers are shuttering.
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Martech
AUGUST 23, 2022
Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so. A month before Netflix’s announcement, Disney also telegraphed similar ad-supported intentions for its Disney+ offering.
Adweek
AUGUST 23, 2022
Since the dawn of the modern music festival, environmental sustainability has been a challenge for the sprawling events. At the iconic Woodstock Music and Art Fair in 1969, attendees left mountains of trash--the impacts of which are still visible at the site of the festival, decades later. So when experiential marketing firm Superfly launched its.
Martech Series
AUGUST 23, 2022
Parablu , an award-winning provider of endpoint data protection solutions, announced that they have broadened their partnering efforts with Cohesity, a leader in next-gen data management. These enhancements will focus on collaborative go-to-market (GTM) initiatives and field incentives designed to benefit joint customers and partners. Enterprise customers will benefit from Parablu’s cost-efficient and patented capabilities around secure endpoint protection, ransomware defense, and file collabor
Adweek
AUGUST 23, 2022
John Spannos was in the right place at the right time when influencer marketing took off. "I got lucky," he said of being made one of Instagram's suggested users. That helped Spannos get his product shots in front of the brands he wanted to work with, and eventually an influencer marketing and content creation platform.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
AUGUST 23, 2022
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas Reiffen, CEO of Crealytics, retailers are seeking ways to combat margin pressure, emulate Amazon’s extraordinary advertising success, deepen relationships with brand partners, and better understand their customers. Cue the retail media boom. .
Adweek
AUGUST 23, 2022
Audio company Audacy, the firm behind podcasts like Crooked Media's Mother Country Radicals and HBO Max's The Official Hacks Podcast, is working with audio intelligence company Sounder--to give podcast advertisers access to the latter's brand safety solution, which is powered by Sounder's Audio Data Cloud. Top line Audio Data Cloud uses automated speech recognition tech.
AdExchanger
AUGUST 23, 2022
A podcast interview withRuben SchreursChief Product OfficerThe programmatic supply chain is a confusing, murky and complex mess. That’s not news. Media and marketing consultancy Equibity recently analyzed $7 billion of digital ad spend among its clients and found that almost 20% of it – nearly $1.5 billion – got gobbled up before publishers could see a dime.
Adweek
AUGUST 23, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, Adam Katzenback, head of creative strategy, explains how an AR strategy can deepen consumer engagement and loyalty through difficult financial periods and beyond. The 2022 back-to-school season is here, and so is the perfect opportunity for brands to prove their.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 23, 2022
Marketers need to pick the right tools to help them get the job done. And these days, linear TV often isn’t part of the mix. For Bosch Power Tools’ new “What Hard Workers Deserve” ad campaign, the company had to weigh the best channels to convey its message in the face of changing consumer behavior. Continue reading » The post For Bosch’s New Campaign, Linear TV Isn’t In The Toolbox appeared first on AdExchanger.
Adweek
AUGUST 23, 2022
In case the peace of mind that comes with knowing you can browse safely through the internet without worrying about being hacked or having your identity stolen is not appealing enough as an incentive to beef up your security measures, perhaps the stars of this new PSA might be more convincing. Michael B. Jordan and.
Martech Series
AUGUST 23, 2022
ArtsAI announced their debut on the INC 5000 list at #56, with a 6,285% 3-year revenue growth rate. The Inc. 5000 list is considered the definitive measure of the most successful independent companies in America. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc.
Adweek
AUGUST 23, 2022
For a busy parent, a satisfying meal can range from a celebratory steak dinner to a generous bowl of cereal. Sometimes, it even involves a quick swipe of a rapidly cooling chicken nugget off your kid's abandoned plate, which they hopefully won't miss. There's no shame in that. In fact, there's now a wine for.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
AUGUST 23, 2022
MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0 , the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified ID 2.0 is one of the leading alternative identifiers in the adtech space and has been widely adopted by advertisers and publishers.
Adweek
AUGUST 23, 2022
Brand collaborations can be fun and generate much attention for the companies involved, but they're not always built to last. It's hard, for example, to see ongoing demand for beer that tastes like French's mustard or an ice cream version of Kraft's macaroni and cheese. However, this isn't always the case. Consider the new partnership.
Martech Series
AUGUST 23, 2022
Data from 200,000 GBP listings reinforces a continued increase in consumer spending despite economic uncertainty. According to recent research by Rio SEO , the leading provider of an all-in-one local marketing platform proven to increase online visibility, last month’s national consumer search behavior research revealed a continued average month-over-month (MoM) increase in average total searches and listing views across most verticals studied, especially retail and restaurant businesses.
Adweek
AUGUST 23, 2022
Snapchat+ is Snap Inc.'s premium subscription service that gives subscribers access to exclusive and experimental features on the social networking platform. After a user signs up for Snapchat+, they'll have the option to add a "Snapchat+ Badge" to their profile that will show other users they've subscribed to Snapchat+. This badge will appear next to.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
AUGUST 23, 2022
Publisher Forum Montreal was a week filled with gems that revenue and ad ops pros can take back to their own work and put into practice. To kick off the conference, Complex Networks President, Justin Killion, gave the keynote address entitled, “ Justification for Revenue Diversification.” . In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual
Adweek
AUGUST 23, 2022
The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work--or gives them their money back. Called G/O Media Works, the initiative aims to boost the advertising revenue of G/O Media amid a period of economic uncertainty, as well as further familiarize.
Martech Series
AUGUST 23, 2022
Integration helps HubSpot’s clients connect with their customers on the right channel at the right time to increase loyalty. Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience and boost engagement and
Adweek
AUGUST 23, 2022
The parting between Twitter and former head of security Peiter "Mudge" Zatko in January was apparently not an amicable one, as Zatko filed a complaint with the Securities and Exchange Commission in July accusing his former employer of violating its agreement with the Federal Trade Commission to maintain solid security practices. Joseph Menn, Elizabeth Dwoskin.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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