Tue.Jul 05, 2022

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Fetch by The Dodo Targets ‘Love-Struck Pet Parents’ for Insurance Brand Rollout

Adweek

It was no walk in the park to land a starring role in the first major marketing push for Fetch by The Dodo, a rebranded pet insurance company making its national debut. Animals had to first submit a video audition, then take part in Zoom callbacks where a director asked them to perform tasks like.

Marketing 314
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AVOD Services are Getting Serious about Originals

VideoWeek

Amazon’s Prime Video service has already established itself as one of the leaders in the subscription video on-demand (SVOD) space. Now the ecommerce giant’s free ad-supported streaming service Freevee (aka IMDb TV, aka Freedive) is looking to do the same in the ad-supported video on-demand (AVOD) world – and it’s taken a significant step today by rolling out on Android TV devices in the UK.

eCommerce 122
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Reframing How Brands Market Hispanic Audiences 

Adweek

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture. Luis Izquierdo, avp of product brand management at AT&T, sat down with Adweek.

Audience 318
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AR/VR: Marketing in three dimensions

Martech

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. It’s okay to admit you never it called that before. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user.

Marketing 120
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Airbnb’s ‘Work From Anywhere’ Policy Is Both an Internal and External Marketing Strategy

Adweek

As airlines around the world struggle to keep up with travel demand, Airbnb is looking to continue a successful run that began after the earliest period of the pandemic. This spring, the lodging-share company made its "work from anywhere" staffing policy official. The move reflects Airbnb CEO and founder Brian Chesky's view that "travel as.

Marketing 267
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Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

Marketing Dive

The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.

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More Trending

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9 Emerging Senior Living Technologies That Will Power the Future of Assisted Living

Martech Series

Senior living technology is evolving at lightning speed, and the future of assisted living is all about the small things that make life easier and more enjoyable for residents and team members. Although advanced health care services will always be a top priority, the movement toward an aging population has necessitated design changes in senior care facilities.

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Halsey Gets Inspired by a Classic ’80s Music Video for Coke Studio

Adweek

After suffering a drop in sales during the pandemic, Coca-Cola refocused with a new global position in 2021, its first in half a decade. This has spurred an interest in strengthening the reach of some of the brand's affiliated platforms, like Coke Studio. Created in partnership with Zeno Group, the studio has teamed with musician.

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EU Officially Passes The DSA And DMA; Will Social Shopping Ever Become A Thing?

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocs The European Parliament has voted decisively to sign two pieces of landmark legislation into law. The Digital Services Act (DSA) and the Digital Markets Act (DMA) both regulate online platform businesses much more aggressively. The DMA targets gatekeeper platforms (namely.

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Journalists May Prefer Twitter, But Their Readers Often Do Not

Adweek

Twitter is by far the most-used social media platform among journalists, but that does not necessarily hold true for consumers of their journalism, according to a new study from Pew Research Center. Pew senior researcher Jeffrey Gottfried and senior writer Mark Jurkowitz wrote in the introduction to the study, "More than nine in 10 journalists.

Media 267
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Why Simple Modern, An Amazon-Native Brand, Ditched The Amazon Ad Platform (For Now)

AdExchanger

Simple Modern, a manufacturer of drinkware and home products, was founded in 2015 by three friends who previously founded QuiBids, an online penny auction shopping site. “We saw the rise and fall that can happen if you’re dependent on digital advertising,” said Bryan Porter, Simple Modern’s co-founder and chief ecommerce officer. “It worked really well.

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Pew Research Center Shares 5 Key Facts About Political Tweets

Adweek

Pew Research Center mined data from its survey of 2,548 U.S. adult Twitter users in May 2021 about their experiences on the social network, as well as how they engage with politics outside of Twitter, and it shared five key facts. Computational social scientists Samuel Bestvater and Sono Shah explained in the report's introduction, "In.

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Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder

AdExchanger

A podcast interview withJohn SnyderCo-FounderGrapeshotKeyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand to use global keyword blocklists without considering the specific domain or campaign parameters is “most inappropriate,” says contextual advertising pioneer John Snyder on this week’s episode of AdExchanger Talks.

Media 98
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Patrick Stewart Delivers the Most Moving Leaving Speech Ever in Tea Ad

Adweek

The leaving speech at a work farewell party can be a cringe moment for all if it comes across as either stirring or heartfelt. So, instead of the boss saying a few words that don't make the intended impact, why not get a Shakespearean Knight of the Realm to deliver it instead? Step up Sir.

Food 246
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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LogRhythm Accelerates Threat Detection Capabilities with Innovations to Product Suite

Martech Series

New Versions of LogRhythm’s SIEM Platform, NDR and UEBA Solutions Improve Efficiency and Enhance Security for Customers. LogRhythm , the company helping busy and lean security operation teams save the day, today announced the launch of version 7.9 of the LogRhythm SIEM Platform and updates to LogRhythm NDR and LogRhythm UEBA. “LogRhythm arms security teams with intelligent analytics and automated responses to reduce cybersecurity exposure, eliminate blind spots and quickly shut down attacks,” sa

MarTech 92
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It Pays to Embrace the Embarrassment of Failure

Adweek

Lionel Messi, one of the best soccer players of all time, famously said, "It took me 17 years and 114 days to become an overnight success." When I decided to leave Google and start my first company, a number of people casually mentioned that I was committing myself to a 10-year journey at a minimum.

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Bridgeline Adds $690K in New License ARR Including TruPresence Sales and Strong Customer Expansion

Martech Series

Bridgeline Digital, Inc. , a leader in cloud-based digital experience software, provided the following update after the end of its fiscal third quarter, which concluded on June 30, 2022. Bridgeline reported that it closed 23 license sales totaling over $690K in ARR in the third quarter of the fiscal year 2022. Bridgeline’s cross-selling and upsell strategy remains strong, with 11 license sales to its existing customer base on top of 12 newly won customers.

SEO 90
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Lindsay Lohan Ditches the Plastics in New Ad for Allbirds

Adweek

Though the world's most celebrated runners tend to be athletes of the highest caliber, running is an exercise that much of the population is free to enjoy anytime. Granted, it's a more enjoyable experience when the runner has the proper footwear. Sustainable clothing company Allbirds has announced its team-up with spokesperson Lindsay Lohan for its.

Fashion 267
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Optimising Adsense Revenue and picking the right niche

AdPushup

Optimise Adsense revenue: Learn how to decide the best niche and find the freedom of writing what you want to write Bloggers often hear the suggestion/command/decree to “find their own voice.” And none more so than a niche blogger. Any niche blogger would love to have a blog where they can write in their preferred [.].

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TikTok Admits Teams in China ‘Might Need Access to Data for Engineering Functions’

Adweek

It was TikTok's turn to fire back in the he said, she said conversation over how it handles its users' data, and vice president and head of public policy, Americas Michael Beckerman conceded in a blog post Tuesday that some user data may in fact have made its way to China, despite previous denials. "As.

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Vault-Firsthand Acquires Leading Virtual Event Platform CareerEco

Martech Series

Acquisition accelerates corporate access to talent and broadens adoption of edtech solutions. Vault-Firsthand today announced the acquisition of CareerEco , the pioneers in the virtual events market. Having hosted career fairs, admission events, and customer corporate engagements for more than a decade, CareerEco offers a scalable, secure self-service platform that can be integrated into long-term hybrid recruiting efforts across national and international markets.

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Reddit Begins Accepting Applications for Community Funds Program

Adweek

Reddit is now accepting applications for the Community Funds Program that it updated in April. The platform pledged in April to contribute $1 million toward the program in order to back ideas that are creative, impactful and spark collaboration within and across communities, adding that it would provide $1,000 to $50,000 in funding for projects.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Five Reasons Why Ad Networks Just Won’t Die

AdExchanger

For years now, the digital advertising industry has been talking about the premature death of the ad network, writes Omri Argaman, chief growth officer at Zoomd. But there's a reason why ad networks have survived for so long – they have standardization and massive reach, and are primed to become major growth engines for certain channels (such as in-app and mobile gaming) compared with programmatic exchanges.

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‘Do or Die:’ How Climate Change Underpins All of the UN’s Sustainable Development Goals

Adweek

In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon.

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MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick

Martech Series

Tweet. Looking for some ways to optimize your ad spend? Mark McKenna, Chief Executive Officer at Postclick has you covered: __. Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? I have been in the B2B market for over 25 years. I got started in the industry building digital experiences for B2B companies like EMC, Microsoft, Intel and HPE.

MarTech 86
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Ukraine’s Creative Sector to Global Agencies: Partner With Us, or We’ll Become Your Rivals

Adweek

The Ukrainian creative industry has been hard hit by the country's war with Russia. As the sector looks to rebuild, a group of independent agencies in Ukraine has a message for the international creative community: cooperate with us, lest we become competitors. One of those shops, Iamidea, has launched a new platform that aims to.

Agency 246
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Automation Anywhere Ranked #1 for Public Cloud RPA Market Share by Leading Analyst Firm

Martech Series

Report ranks Automation Anywhere No. 1 in worldwide cloud automation market share for a second consecutive year. Automation Anywhere, Inc. a global leader in Robotic Process Automation (RPA), announced that it has been ranked #1 for 2021 market share in Public Cloud RPA. The ranking comes from the global research firm IDC, which released its market share report for Cloud RPA entitled, “Worldwide Intelligent Process Automation Market Shares, 2021: Accelerating Growth Despite Consolidation,

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McCann Bags Designer Outlet McArthurGlen’s European Creative Account

Adweek

The European creative account for designer shopping outlet owner and developer McCarthurGlen has been handed to McCann across the U.K., France, Germany and Italy. The client operates 26 shopping centers across 10 countries in Europe and in Canada, and claims it attracts a combined 90 million customers a year. The appointment will see its creative.

Retail 246
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NICE Wins the Digital Innovation Award for Customer Experience Excellence

Martech Series

NICE CXone recognized in Ventana Research Digital Innovation Awards as technology vendor that best exemplifies innovation in applications and technologies that support digital customer engagement. NICE announced NICE CXone has won for Customer Experience excellence in the 15th Annual Ventana Research Digital Innovation Awards. The Digital Innovation Awards highlight technology providers that exemplify innovation and strive to create solutions that improve people, processes, information, and tech

MarTech 83
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The Speed of Culture: How Experimentation Enables Risk Taking to Push Business Forward

Adweek

How do you truly understand the desires and needs of your customers? While there's an ever-shifting culture with consumers of all products, the fundamental principles remain the same. Having a strong identity and mission statement is paramount, and once there, all it takes is watching and observing how the consumer truly feels. In today's episode.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.