Adweek
JUNE 9, 2022
LinkedIn detailed several updates to pages on its platform. Companies can add lead-generation forms to their pages, with customized text and the ability to choose from a variety of calls to action. Members visiting the page can then submit their contact information via an auto-filled form. Pages can now comment or react as the page.
Marketing Dive
JUNE 9, 2022
The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.
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Adweek
JUNE 9, 2022
Think back to your school lunch tray when you were a kid: it most likely included a carton of milk. Since the post-World War Two period, dairy milk has become a cornerstone of school lunches in many countries. Now, a new Europe-wide campaign aims to shake it up and swap the childhood staple of cow's.
AdExchanger
JUNE 9, 2022
The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying on third-party identifiers. The challenge is twofold: Data must be shared with partners in a privacy-safe manner and must be made available for targeted advertising across channels. On Thursday, the TV ad tech and identity.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 9, 2022
With Father's Day quickly approaching, marketers can count on one thing: Ryan Reynolds and Aviation Gin will have something to say about it. Last year, the Maximum Effort co-founder and Aviation Gin owner introduced a new gin-based cocktail called The Vasectomy--a flavorful concoction made with tonic water, cranberry juice and a twist of lemon (or.
Marketing Dive
JUNE 9, 2022
Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 9, 2022
B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels compared to 28% two years ago, according to Salesforce’s State of Commerce report. That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over that period. .
Adweek
JUNE 9, 2022
Comcast Advertising has an answer to the question buyers have been grappling with since the advent of ad-supported streaming: how much money should be spent on streaming? In a newly released report based on proprietary data--the first edition of its inaugural Comcast Advertising Report, called Actionable Insights for the Modern TV Advertiser--Comcast looked at the.
VideoWeek
JUNE 9, 2022
The Institute for Strategic Dialogue (ISD) and Climate Action Against Disinformation (CAAD) have released a new report into climate disinformation around last year’s COP26. . The research identifies shortcomings in big tech efforts to combat “ viral disinformation” and offers seven key policy recommendations to overcome further barriers to climate action.
Adweek
JUNE 9, 2022
As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced.
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Marketing Dive
JUNE 9, 2022
A deal, which Business Insider reports is being discussed, could offer “synergy upon synergy” by combining Netflix’s content with Roku’s ad platform.
Adweek
JUNE 9, 2022
What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.' The survey, in partnership with.
Exchange Wire
JUNE 9, 2022
In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [.]. The post Publisher First-Party Data Can Fill the Cookie Void – Q&A with Thomas Baart, Permutive appeared first on ExchangeWire.com.
Adweek
JUNE 9, 2022
Menstruation and reproductive health are often stigmatized, but hormonal birth control ring maker Annovera is looking to change the narrative. A new spot from McCann Worldgroup airing though social, digital and online video ads urges women to "Un-apologize" and embrace what they want and don't want in life and in a contraceptive. The spot, which.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 9, 2022
The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for campaign measurement is making it a rocky road. Several executives at AdMonsters' Ops conference in New York City discussed how interoperability between TV publishers can help solve for some of the standstills stemming from the lack of consensus.
Adweek
JUNE 9, 2022
Warner Bros. Discovery has finally found its sports chief. Luis Silberwasser has been named chairman and CEO of Warner Bros. Discovery Sports, where he will head up its U.S. sports portfolio and oversee a unified sports strategy for the global company. Silberwasser, who had been president of TelevisaUnivision's U.S. Networks group, will report to Warner.
Martech
JUNE 9, 2022
Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook has declined to comment on the new product. There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S.
Adweek
JUNE 9, 2022
TikTok introduced customizable avatars that people can use to cover over their faces when recording videos in the video creation application. When a TikTok avatar is activated, it will animate to match the user's real-world movements. TikTok offers a selection of predesigned avatars for users to quickly select, or they can create their own avatar.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 9, 2022
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: What’s your pick? appeared first on AdExchanger.
Adweek
JUNE 9, 2022
Fiverr is rolling out a new platform to match teams of creatives with brands in its ongoing quest to expand into upscale job markets for corporations and higher-end professionals. The new tool, Togetherr, will make use of the freelance platform's Creative Genome machine learning software to assemble combinations of freelancers catered to the specific needs.
Martech
JUNE 9, 2022
Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages; the only response you get is link clicks. It’s useful to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert? Join experts from Conversica and learn how companies using conversation automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities and ov
Adweek
JUNE 9, 2022
In a stunning turn of events, Peter Rice--Disney's top TV content executive--is out at the company. He was fired today as chairman of Disney General Entertainment Content by Disney CEO Bob Chapek, and has been replaced by Dana Walden, Walt Disney Television chairman, the company said. "Dana is a dynamic, collaborative leader and cultural force.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 9, 2022
When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use, especially when it comes to design, previe
Adweek
JUNE 9, 2022
To mark the release of Jurassic World: Dominion in theaters June 9, Messenger released a Group Effect that adds Blue the velociraptor to users' video calls. When this effect is activated, velociraptors will randomly appear on each participant's screen. Our guide will show you how to use the Jurassic World: Dominion group effect in the.
Exchange Wire
JUNE 9, 2022
In this exclusive Q&A with ExchangeWire, Chris Grimsey, VP of sales, EMEA, Clinch, discusses how unifying campaign management can resolve key agency challenges following the deprecation of mobile and display identifiers. What are the key challenges hindering agency efficiency, and how [.]. The post Unifying Campaign Management: Q&A with Chris Grimsey, Clinch appeared first on ExchangeWire.com.
Adweek
JUNE 9, 2022
Every June, Pride Month arrives in a flurry of colorful, celebratory marketing and familiar calls for equality. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing. As part of its continued efforts in supporting queer youth, The Body Shop North America's latest creative campaign.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JUNE 9, 2022
Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy.
Adweek
JUNE 9, 2022
Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. The volume of anti-LGBTQ+ bills boomed from 41 in all of 2018 to 238 in just the first three months of 2022. Beyond unprecedented legal.
Martech Series
JUNE 9, 2022
The San Diego-based market research startup added a new algorithm called Idea Pool Manager into their smart survey platform. This implementation acts as the gearbox to their AI Open-End technology, delivering clean and useful data summaries to researchers. If you are searching for a tool that converses with consumers and then returns a digestible summary of the data—look no further than GroupSolver.
Adweek
JUNE 9, 2022
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Marvet Britto, president and chief executive officer of The Britto Agency. Britto opened The Britto Agency in 1993 after having no luck searching for an internship or full-time position within the PR industry.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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