Adweek
JUNE 3, 2022
With Pride month in full swing, McDonald's is reminding everyone that support can go beyond the month of June as they continue to create deeper partnerships and safe spaces within the LGBTQ+ community. As part of McDonald's larger approach with the LGBTQ+ community, the fast-food chain is partnering with Revry TV--an LGBTQ+ media company--for a.
AdExchanger
JUNE 3, 2022
Google filed its first progress report to the UK’s antitrust regulator this week on its plans to replace third-party cookies in Chrome with APIs from the Privacy Sandbox. But the report makes it clear how much work still needs to be done before third-party cookies can be removed, a decision the CMA must approve. “They’re. Continue reading » The post The Big Story: It’s A Party (First And Third) appeared first on AdExchanger.
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Adweek
JUNE 3, 2022
In today's bonus episode of Yeah, That's Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom. R3's Greg Paull, Forrester's Jay Pattisall and ID Comms' Tom Denford take listeners back to the.
Martech
JUNE 3, 2022
“What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of growth marketing at Terminus, her presentation at The MarTech Conference (scroll down to watch the video of their session). “It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” Rather than
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 3, 2022
Your dog does not have a meltdown over Lucky Charms in the grocery store or pick fights with other passengers during road trips. Your cat, meantime, doesn't throw dinner back in your face. Ergo, pets are better than kids. With millennials in mind, a legacy brand called Halo Pets launches its most significant national marketing.
Martech
JUNE 3, 2022
Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Emails with personalized subject lines actually get lower open rates (18.79%) than those with generic ones (22.14%).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 3, 2022
The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.
Adweek
JUNE 3, 2022
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Katrina Adams, former president and chief executive of the U.S. Tennis Association. Adams is also the author of Own the Arena: Getting Ahead, Making a Difference, and Succeeding as the Only One--it's both.
Martech Series
JUNE 3, 2022
Ever imagine being able to visit the bank branch virtually (without leaving home) or conveniently discussing investment plans with an advisor? Well, the day is not far when individuals will be able to transact, access banking information and avail various banking products from the comfort of one’s home. Kiya.ai – one of the most innovative digital solutions providers serving financial institutions and governments globally, today announced the launch of India’s first-ever Bank
Adweek
JUNE 3, 2022
A group of five friends sit around drinking Pabst Blue Ribbon, smoking weed and listening to a new record from their favorite "chillwave" musician, Toro y Moi. They bust out some expressionist dance moves and play air guitar--while getting increasingly stoned--and make pithy comments worthy of a classic Beavis and Butt-Head episode. We've all been.
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Martech
JUNE 3, 2022
Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunit
Adweek
JUNE 3, 2022
House and Senate committee leaders released a bipartisan draft on online data privacy on Friday, hinting at the first sign of movement after years of stalled negotiations. The legislation, which may be called "American Data Privacy and Protection Act," would require digital companies to reduce the data they collect, ban targeted advertising to children under.
Martech Series
JUNE 3, 2022
Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many ad networks. Arbitrage is a technique used by publishers to get low quality website visitors to click on high value adverts. According to Trey Vanes, Chief Marketing Officer at cybersecurity firm Polygraph , arbitrage is similar to click fraud.
Adweek
JUNE 3, 2022
Rep. Sara Jacobs (D-Calif.) has put forward legislation to limit how much personal reproductive health data firms can collect, store and share. The My Body, My Data Act aims to shift more responsibility on tech companies and app developers, giving people the right to access or delete their personal data and ask companies to share.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JUNE 3, 2022
Company Recognized for Advancing the Development of Artificial General Intelligence. Future AI, an artificial general intelligence (AGI) company, announced that it has received an award for Startup of the Year in the category of Artificial Intelligence (AI) in the 17th Annual 2022 Information Technology World Awards. These global awards recognize information technology and cyber security vendors with advanced, ground-breaking products, solutions, and services that are helping set the bar higher
Adweek
JUNE 3, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Bieber and Pam reunite for a new Tim Hortons' menu item Last year, Canadian chain Tim Hortons teamed up with Justin Bieber to create Timbiebs (Bieber-themed variations of its Timbits donut bites). Now the collaboration continues.
AdExchanger
JUNE 3, 2022
Jeanelle Teves lives on the Upper West Side of Manhattan, where the sidewalks are jammed with UPPAbaby strollers. And now it’s her job as general manager of Amsterdam-based baby gear company Bugaboo’s North America business to expand the challenger brand’s presence stateside and into Canada. Teves joined Bugaboo a year ago following a long stint. Continue reading » The post European Baby Brand Bugaboo Makes Its First US-Focused Social Media And Content Play appeared first on AdExchanger.
Adweek
JUNE 3, 2022
Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years. At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. My conversation with her felt as warm and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
JUNE 3, 2022
The world of marketing can sometimes feel like it moves at the speed of light. So to help you keep on top of the latest headlines, we created this roundup of the most interesting articles we read this week. In digital marketing news, it’s important to know what works when seeking to reach consumers online. In a new report from Digital Commerce 360, in conjunction with Bizrate Insights, they surveyed 1,015 online shoppers this year to better understand their buying behavior, and how they respond
Adweek
JUNE 3, 2022
It's no secret Gen Z looks to social media to participate in the latest cultural trends. Whether it's the fashion statement of the moment like the grunge revival or viral dance crazes such as the #DropChallenge, the FOMO is real. For advertisers, while there's merit in riding the coattails of a megatrend, it can be.
Martech Series
JUNE 3, 2022
CallVision DNI enables Dealers to take the wheel of their digital commerce future. CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.
Adweek
JUNE 3, 2022
Are you curious about what Web3 is and what it encompasses in its early stages? Wondering what the next era of the internet includes? What is an NFT, anyway? How do you get to the metaverse? Avery Akkineni, president of VaynerNFT, Allison Sturges, head of strategic partnerships at Genies and Rachel Webber, chief brand and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 3, 2022
Sharing in augmented and virtual reality is the next frontier for expression and communication. makeSEA, a content management and collaboration platform for mixed reality, announces cross-metaverse spatial gateways: allowing creators to link together AR/VR experiences to tell stories, teach, and influence like no other medium can. “This is a game-changer.
Adweek
JUNE 3, 2022
In a bid to resurrect people's post-pandemic love lives, fast food restaurant chain McDonald's is placing love back on its menu in Sweden and promoting its Spicy Chicken Nuggets. With the offer of a limited-edition coupon, which must be used jointly by two people, customers can enjoy the return of the nuggets while keeping each.
Marketing Dive
JUNE 3, 2022
Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity.
Adweek
JUNE 3, 2022
Discord allows users to choose from two voice input modes: "Push to Talk" and "Voice Activity." When Push to Talk is active, users must press a key when they want to speak in a voice channel (when users release the key, the application will stop transmitting their voice). When Voice Activity is active, the app.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JUNE 3, 2022
The brand tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old spots — by another company — with a modern audience in mind.
Adweek
JUNE 3, 2022
When Discord users participate in voice chats, the application's "Auto Sensitivity" setting will attempt to automatically adjust their microphone "to an ideal speaking level based on the volume of what's coming into [their] mic." If you experience technical issues during voice chats with this Auto Sensitivity setting turned on, our guide will show you how.
Martech Series
JUNE 3, 2022
Marketo has been aiming for the greatest values over the past 5 years to strengthen its position and take advantage of the absolute mastery of modern Digital Marketing. With four main values of marketing, Marketo has shown great knowledge in Digital Marketing. The answer is actually molded in the question itself. Marketing has historically been considered as a creative and innovative profession, however, sometimes it is also weighed up as a kind of “fly-by-night” Advertising products
Adweek
JUNE 3, 2022
Decentralized autonomous organizations, or DAOs, entered the cultural mainstream in 2021 on accelerated interest in crypto in pop culture. DAOs allow groups of people to get together and collectively own businesses or assets in a decentralized fashion. Given the community focus of DAOs, marketers stand to benefit from learning about the magic of successful DAOs.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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