Wed.May 11, 2022

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Supply Concentration: Handful Of Media Companies Capture Majority Of Spend

Ad Monsters

A wise person once told me that ad spend flows to the least resistant path. That explains a lot about how the triopoly has been able to maintain its stronghold of the majority of ad spend (roughly 85%), even though it’s getting much harder to target the people who actually want to buy stuff. Together, they know a heck of a lot about all of the people that advertisers want to reach and their walled gardens have been the most effective way of reaching those people for cheap.

Media 98
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CTV overtakes mobile for global ad impressions

Martech

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC). While video ad impressions saw YoY increases on all devices, CTV grew at twice the rate of mobile and desktop, ultimately accounting for some 46% of global vi

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Publishers Need Deep Audience Insights Now More Than Ever

Ad Monsters

There’s been a crackdown on audience insights in the publishing world. Metrics and numbers that were once plentiful are now slowly dwindling. The reason for this fallout? Of course, it’s the answers we see repeatedly – cookies, identity, data, privacy, or some intersection of them all. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data.

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How-to guide: Create a sustainable, high-performing SEO and content strategy

Martech

Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022.

SEO 105
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Which Apps Got UA BRAG-ging Rights. and How Did They Get Them?

Digital Turbine

In sports, bragging rights usually go to the winner on the field. The LA Rams, for example, have bragging rights for winning the Super Bowl in February. But while they can certainly brag to the other teams in the NFL, does that mean they had a stronger season than, say, your state high school football champion? Not necessarily. That state high school champion can brag along with the Rams as each found success on their respective playing field.

Finance 88
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Online inflation is beginning to ease

Martech

The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% increase over April 2021, but missed the record breaking 3.6% YoY increase seen in March. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April.

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Google will allow users control how ads are personalized on Search, YouTube and elsewhere

TechCrunch Ads

At Google’s I/O developer conference, the company introduced a new tool that, later this year, will allow users more control and visibility over how their ads are personalized across Google’s apps and sites, including Google Search, YouTube and the Discover feed in the Google app. From a new three-dot menu that will appear on all the ads across the different sites, users will be able to engage with the ad in a number of ways.

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GA4: What marketers need to know for a successful transition

Martech

Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. What we know. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. This means users who rely on year-over-year metrics will need to act quickly to implement GA4 by July 2022, one year before UA expires.

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James Frampton: how to combat the ‘Great Customer Resignation’ threat

More About Advertising

Fed up with how they were being treated by their employers and realising life was too short to put up with a raw deal, candidates began to dictate the job market and the ‘Great Resignation’ became one of the top headlines of 2021. Yes, it’s the people that make up the lifeblood of a business, The post James Frampton: how to combat the ‘Great Customer Resignation’ threat first appeared on More About Advertising.

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How Do I Perfect My Amazon Inventory Management? [PPC Den Podcast]

Ad Badger

SUBSCRIBE If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to. Read More How Do I Perfect My Amazon Inventory Management? [PPC Den Podcast]. The post How Do I Perfect My Amazon Inventory Management? [PPC Den Podcast] appeared first on Ad Badger.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Can Mother’s ‘Motivation that moves you’ revive Peloton?

More About Advertising

Mother LA has debuted for Peloton, good news for the nascent outpost of the London agency, not so good for adam&eveDDB New York which won Peloton a couple of years ago. Mother’s new line is ‘Motivation that moves you.’ The exercise bike giant has its own troubles now of course, its exponential growth during lockdowns. The post Can Mother’s ‘Motivation that moves you’ revive Peloton?

Agency 59
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A 12-step guide for implementing a digital asset management system

Martech

Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech Conference , Rachel Edwards, the company’s Enterprise DAM librarian, walked us through how they did it. She also explained why the minimum viable product (MVP) strategy they chose was key to its successful launch.

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Is Piers Morgan’s Uncensored on Talk TV the wrong show at the wrong time?

More About Advertising

Audiences for Rupert Murdoch’s new Talk TV are plummeting according to reports, with less than 60,000 people watching much-trumpeted (not least by him) Piers Morgan’s flagship Uncensored show. This was less on one night than Nigel Farage managed on GB News, which is, somehow, still with us. Morgan’s ratings were bound to fall after kicking.

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Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

The demand for e-commerce has been increasing all across the globe lately: In 2021, global e-commerce sales accounted for $4.9 trillion in spending and in the U.S. alone grew by 50% compared to 2019, reaching a value of $870 billion. There are definitely plenty of opportunities for entrepreneurs hoping to take advantage of the e-commerce market, but there’s a lot of competition, too.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.