Thu.Oct 14, 2021

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Privacy matters: Marketoon of the Week

Martech

In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.

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How to Build a Programmatic Strategy: 4 Easy Steps

Smarty Ads

More and more digital advertisers turn to programmatic ad strategy in an attempt to widen their audience and manage campaigns more efficiently. Emarketer predicts that by 2021 programmatic ad spend will reach 88% of all US digital display ad spend which accounts for $81 billion. While the sector.

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What is customer journey analytics and how are these tools helping marketers?

Martech

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations.

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Ocean names digital Out of Home award winners

More About Advertising

Spark44 and MediaCom won the top prizes in Ocean Outdoor’s annual digital creative competition with Out of Home executions created for Land Rover and the charity Rays of Sunshine respectively. The winners were chosen by a panel of 19 expert judges drawn from the Out of Home and wider advertising industry and presented at an. The post Ocean names digital Out of Home award winners first appeared on More About Advertising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why automation is the future of lead management (and RevOps)

Martech

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. Fast and reliable lead routing is extremely important for lead management. Delays in your revenue processes, especially in lead follow-up, decimate funnels.

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What does the future have in store for online casino marketing?

More About Advertising

Phrases such as “the best slots on the planet”, “all about the customer” and “win it big” have become commonplace throughout the online casino community. There is indeed something to be said about such promotions when we consider the fact that the entire industry has grown in leaps and bounds in recent years. Still, it.

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Unpacking Retail App Ownership Trends Ahead of the 2021 Holiday Shopping Season

InMobi

M-commerce is set to be bigger than ever before this holiday season, with consumers continuing to use their mobile devices to shop this year. In 2021, eMarketer predicts that m-commerce will grow by over 15% in the U.S. And InMobi’s own research from September found that more consumers plan to shop using their mobile phones, than the number of people who will shop in person.

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Keep control of your data: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and why is it so important for brands to build up and closely guard their first-party data?

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Happy 7th Birthday SmartyAds: Time to Celebrate!

Smarty Ads

25 September 2018, - SmartyAds has turned 7: young enough to lose the knack of throwing good parties - old enough to start bragging about personal achievements and outstanding team, hooray, let's make it happen! This is a great milestone in our development but it all wouldn’t be possible without.

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DoubleVerify launches contextual advertising solution

Martech

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Going beyond keyword analysis, Custom Contextual will lean on DoubleVerify’s Semantic Science engine which categorizes content into some 200,000 concepts.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Decoding the Header-Bidding Technology for Mobile Apps

Smarty Ads

A desktop unified auction (aka header-bidding technology) always starts with a header, - an invisible HTML element with an embedded Javascript code that enables obtaining the bid requests from multiple demand partners simultaneously. We said desktop, what about mobile app header-bidding? Since header element exists.

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Dunelm rejects conformity in ‘Dun Your Way’ from Creature

More About Advertising

Ikea found fame for chucking out the chintz; now Dunelm is doing the opposite, and chucking out the scandi grey. Creature London’s first campaign for the furniture retailer encourages customers to defy interiors sameness and bring some colour into the home. It’s the agency’s first work since the business moved from MullenLowe, which worked with.

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How to Launch an App: Best Practices for Mobile Games

Smarty Ads

Many app developers have one big question on their mind: “How do you launch an app successfully”? Anybody who has ever published an app will tell you that success is something that is never guaranteed. There will be people out there who claim to have some magic potion to.

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FTC “Blankets Industry” with Notice of Penalty Offenses Concerning Deceptive Reviews and Endorsements

All About Advertising Law

Just days after the FTC announced that it was resurrecting its Penalty Offense Authority to crack down on for-profit higher education institutions’ false promises about graduates’ career opportunities and earnings prospects, the FTC is invoking this authority to “blanket[] industry with a clear message” about fake online reviews and other deceptive endorsements.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What is the Difference Between Adtech and Martech

Smarty Ads

Believe it or not, many advertising and marketing specialists do not know the difference between advertising technology (Adtech) and marketing technology (Martech). These technologies are closely related, yet they exist to perform different functions. In order to distinguish ad tech from martech, we will need to dive deeper and.

MarTech 52
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Nicola Mendelsohn’s rise continues as she moves to global Facebook role

More About Advertising

Facebook has promoted Nicola Mendelsohn to its top advertising job, leading the Global Business Group across Facebook, Instagram and WhatsApp, where she will be responsible for client relationships and building on the $84 billion in ad spend that the company pulled in last year. A move to New York looks to be on the cards. The post Nicola Mendelsohn's rise continues as she moves to global Facebook role first appeared on More About Advertising.

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Mobile App Monetization: Why In-App Header Bidding Brings Better Revenue Stream Than SDK?

Smarty Ads

In 2019, more and more mobile publishers transition to header-bidding (parallel bidding) - a technology already well established in the desktop environment. Header-bidding allowed website owners to compare the incoming bids from DSPs in mutually beneficial unified auctions. The mobile app monetization landscape has been arid.

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MSQ signs Kantar heavy hitter Bart Michels

More About Advertising

Ambitious London-based marketing group MSQ has made another heavyweight hiring. Former Kantar Consulting Europe CEO Bart Michels is joining as an executive director and executive chairman of MSQ’s insights and analytics consultancy Freemavens. Michels (left) worked in marketing at companies including GlaxoSmithKline, Kellogg’s and Coca-Cola. He became group brand and communications director of Virgin Media.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What Is Programmatic Audio Advertising and How Does It Work?

Smarty Ads

A few years ago, Google officially launched a programmatic audio advertising platform following a successful example of Spotify, whose incomes grew to 94% after audio ad format implementation. Even though programmatic audio inventory is still relatively new, it is experiencing stable growth and the obvious rise in popularity.

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Publicis sets holding company bar in Q3 with 11.2% growth

More About Advertising

Publicis has laid down a significant marker for its holding company rivals – and even fast-growing newbies like Sir Martin Sorrell’s S4 Capital – by posting third quarter (Q3) organic growth of 11.2%. The US was up 11.2%, Europe 10% and Asia 12.5%. This beats its 2019 growth of 5% overall, suggesting a solid return. The post Publicis sets holding company bar in Q3 with 11.2% growth first appeared on More About Advertising.

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How to Measure Advertising Effectiveness If the Client’s Path Ends Offline?

Smarty Ads

Try to recall your own online shopping habits, the odds are high, in certain cases you still prefer to shop at a brick-and-mortar retail store after watching a digital ad. This pattern of customer behavior is called the ROPO effect (purchase offline - "search online, buy offline") and.

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How to Determine Online Advertising Costs for Your Business?

Smarty Ads

Launching ads campaigns often requires a lot of knowledge and understanding of subtle details. Lots of factors can influence whether or not the campaign would end up successful, but most of them usually depend on one key thing - your advertising campaign budget. In this post, we are going.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How to Work With Push Campaigns: From Launch to Analysis

Smarty Ads

Seo title Push Campaigns: Setting Them up for Success in 2021 Seo description Push campaigns: How to work with these ads in 2021 to make them successful: all campaign tuning secrets. How to Work With Push Campaigns: From Launch to Analysis Push campaigns are getting increasingly popular in 2021 even.

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How To Use Target Audience Persona To Create a Perfect Ad

Smarty Ads

Looking for ways to create a perfect ad? You know it isn’t rocket science. But, boy, it does sometimes feel like it. To get the best ROI possible from your ad, you need to refine your audience persona so that it’s highly targeted. As a result, it will.