Adweek
AUGUST 29, 2022
Playing the field with online dating can sometimes feel as brutal as a contact sport. Dating app Bumble is promoting the ways its features help users avoid foul play through a new collaboration with Minneapolis-based agency Mono titled "The New Rules of the Game," which launched today. The effort features a trio of spirited 15-second.
AdExchanger
AUGUST 29, 2022
Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk. And a report published by McKinsey last month forecasts that retail media networks (RMNs) will grow from about $45 billion in.
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Adweek
AUGUST 29, 2022
Following a summer in where Spain saw some of the worst fires in its history, McDonald's released a symbolic burger to highlight the issue with a campaign that aims to raise funds to support the restaurant chain's farming partners in the afflicted country. With "The Burger That Could Not Be," a three-week campaign devised by.
Chief Martech
AUGUST 29, 2022
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 29, 2022
When Venables Bell and Partners fought to win over Audi 15 years ago, competing shops had years of automotive experience. VB&P had none. "We said 'We're going to put you on the map and you're going to put us on the map'," said founder and chairman Paul Venables. "That's exactly what happened." Giving the car.
AdExchanger
AUGUST 29, 2022
The Federal Trade Commission sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities, places of worship, domestic abuse shelters and other sensitive locations. The FTC’s complaint (click here to read it in full) claims that Kochava acquires and sells precise geolocation data associated with mobile ad IDs “in.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
AUGUST 29, 2022
Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although … The post 2022 comparison of Google organic clickthrough rates (SEO CTR) by ranking position appeared first on Smart Insights.
Adweek
AUGUST 29, 2022
Jenny Rooney is joining Adweek as the company's first Chief Experience Officer, creating new initiatives and building on existing partnerships to better serve the global marketing ecosystem. Rooney joins Adweek from her role as managing director of Black Glass, a marketing consultancy that supports executive level marketers. At Black Glass, she co-founded CMO House, a.
AdExchanger
AUGUST 29, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up And AMPed Out Last year, Google changed its search algorithm to take its thumb off the scale for AMP pages. Accelerated Mobile Pages are a plague on web publishers. Although they promise somewhat better site-loading times, historically, all they really do. Continue reading » The post Tribune Quantifies The AMP Effect; The Sad State Of Newspapers appeared first on AdExchanger.
Adweek
AUGUST 29, 2022
Luxury hotels don't want you to have fun of any kind. Uptight hotel staff don't want you to have sundae bars delivered to your room or hotel limousines stocked with pizza or animals in their hotels. And you just know they want to fire Jennifer Lopez for following her heart. At least that's the impression.
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AdExchanger
AUGUST 29, 2022
Marilois SnowmanCEO & Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Managing digital campaigns for the mid-market is hard. That’s because effective digital media management is all about connecting with audiences across platforms, ad groups, data layers and safety layers – yet this sector.
Adweek
AUGUST 29, 2022
Last week, France made history as the first European country to ban fossil fuel ads. Part of President Emmanuel Macron's pledge to reduce the country's greenhouse gas emissions, the move will see companies face fines of up to about $100,000 (or 100,000 euros) for promoting gas products or energy derives from coal mining and hydrogen-containing.
Digital Turbine
AUGUST 29, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the shift to more experimentation for marketers, the convergence of entertainment and brand connections in the metaverse, and consumers’ preferences for privacy and shifts in the industry.
Adweek
AUGUST 29, 2022
By allowing people to interact with one another in immersive, three-dimensional virtual worlds, the metaverse offers an alternative to real-life social interaction. And while it's still new and evolving, we cannot ignore its potential to disrupt our daily lives. A perfect example of this is the rising trend of virtual influencers. Fictional characters on social.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
AUGUST 29, 2022
Impact of technology on clinical efficiency unquestioned, with users citing Imprivata’s track record of customer success and high level of partnership as key drivers to deep platform implementation. Today’s healthcare organizations recognize the need for a comprehensive approach to managing digital identities given the constant demands to deliver outstanding care, yet also evade cyber threats and secure protected health information (PHI).
Adweek
AUGUST 29, 2022
Random deals don't cut it for retail customers these days. Kohl's, among other retailers, learned that lesson this summer. During its August Q2 earnings release, company executives cited inflation and middle-income shoppers' economic anxieties for sales dropping 8.5%. Investors were warned that demand was likely to remain "soft" for Kohl's roughly 1,100 stores, which are.
Martech Series
AUGUST 29, 2022
The software comes with multiple useful features that adds value to a business’ email marketing campaign and bring profitable results. DirectIQ , a technology company, has recently launched an email marketing software that offers a full range of tools and features necessary for fully automating an email marketing campaign. In the increasingly digitized market, email marketing is one of the most cost-effective and profitable direct marketing strategies capable of generating a substantial amount o
Adweek
AUGUST 29, 2022
Participation in youth football has been on the decline for more than a decade as parents concerned about concussions and other injuries have steered their kids toward other sports. The NFL is looking to renew interest with a "Play Football" campaign from 72andSunny starring Super Bowl-winning former quarterbacks Peyton and Eli Manning. The effort aims.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
AUGUST 29, 2022
Diouane joins the company to help oversee Go-to-Market, business operations, strategic planning, and company growth. Pindrop, a global leader in voice technology, announced the appointment of Marc Diouane to the role of President and Chief Operating Officer. Diouane joins the company after serving in various successful executive leadership roles at multi-billion dollar SaaS companies, including Checkr, Zuora, and PTC.
Adweek
AUGUST 29, 2022
Tricia Melton affectionately refers to her CMO role as being "a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate, most famously shows like Adult Swim's Rick and Morty. Hear more about.
Martech Series
AUGUST 29, 2022
Tryangle42, a stealth Web3 company based in Texas, has announced its first utility powered non-fungible token (NFT) collection by the name of CHNOPS Greenhouse, the first among a lineup of NFT collections that the company plans to roll out in the near future. Capitalizing on Web3, touted as the future of the internet, Tryangle42 intends to be part of the blockchain-based technology revolution.
Adweek
AUGUST 29, 2022
Viator, the experiences marketplace that is a part of Tripadvisor, is scaling its marketing this fall with the help of two new agencies of record: Fig for creative and Ocean Media for media. Viator, which simplifies planning excursions by allowing consumers to do everything from research to booking through its website, has added over 300,000.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
AUGUST 29, 2022
Pumpkin spice latte (PSL) is a marketer’s dream come true. Introduced by Starbucks in 2003, it has become a cultural icon, created a new consumer product sector and, oh yeah, generated approximately $2,000,000,000 in sales for the company. It also offers an important lesson in analyzing data for what you aren’t seeing. Cultural Icon. Part of the success has to do with limited availability.
Adweek
AUGUST 29, 2022
Snap Inc. introduced Dual Camera for Snapchat at Snap Partner Summit in April as part of its Director Mode camera and editing tools, and Monday, the Dual Camera option was placed front and center in the application's main camera toolbar.
Martech Series
AUGUST 29, 2022
New solution provides CPGs a holistic approach to media insights, activation and measurement. IRI, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, and Epsilon, a global advertising and marketing technology company, announced an expanded partnership that connects Epsilon’s unique identity solution, CORE ID , with IRI’s transaction data for consumer packaged goods clients via Epsilon’s clean room, Epsilon PeopleCloud Prospect.
Adweek
AUGUST 29, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Lee Kiefer. Kiefer is one of the most skillful and accomplished women fencers in the world. She started fencing at a young age with her siblings under the guidance of her father, who was a former captain of the Duke University.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 29, 2022
OpenStadium.io launching an exclusive NFT Marketplace with the sports fan and athlete in mind. Now offering gas-less minting on their Polygon Network. OpenStadium.io is set to make shockwaves in the Web3 space with their new release of the OpenStadium.io NFT marketplace this week along with their OpenStadium token that’s expected in the coming month.
Adweek
AUGUST 29, 2022
Snapchat's Dual Camera feature allows users to capture content using their device's front- and back-facing cameras at the same time. The Dual Camera feature is now available for iOS users, and it will be released for Android users in the future. Our guide will show you how to use the Dual Camera feature in the.
Martech Series
AUGUST 29, 2022
6clicks, industry leading GRC and cyber governance platform solution provider announced having been selected by Probe CX, as their preferred GRC vendor. 6clicks, industry leading GRC and cyber governance platform solution provider today announced having been selected by Probe CX, as their preferred GRC vendor. Probe CX, a market-leading digital transformation organisation that specialises in strategy, outsourcing, technology and automation, will leverage 6clicks to automate and streamline their
Adweek
AUGUST 29, 2022
How does one market to a generation with some members not having been born yet? On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Kyle O'Brien to discuss Gen Alpha (those born in 2010 and after) and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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