Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Value #1: Focusing on customer value and business outcomes over activity and outputs. Do’s: Discuss desired outcomes before beginning any work. Measure success at early intervals.

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More About Advertising

JANUARY 7, 2022

Premier League club Arsenal is ditching the famous red on its strip for Saturday’s FA Cup match as part of a campaign – ‘No More Red’ from Iris with Adidas – in response to the horrifying level of teenie knife crime in London (150 or so deaths in the last 12 months with, doubtless, more. The post Iris steps up with knife crime plea from Adidas and Arsenal first appeared on More About Advertising.

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Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. “Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of traffic to our site,” said Ken Kuperstein, director of marketing at One Door in his presentation at our MarTech conference.

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More About Advertising

JANUARY 7, 2022

Perplexed about the metaverse, despite Mark Zuckerberg’s best efforts? Facebook is now Meta of course. Here’s Wunderman Thompson’s chief transformation officer (not CTO, they’re something else) Justin Peyton trying nobly to explain it and its relevance for brands. Actually he makes a pretty good fist of it. WT has a big meta-exhibit at the forthcoming.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. Samba TVs analytics capabilities are built into smart TVs and can be mapped to other screens. It creates content recommendations for viewers while offering data and metrics to content creators and advertisers.

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More About Advertising

JANUARY 7, 2022

Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big budget helps of course and insurance giant Axa has pushed the boat out with ‘Birders’ The post MAA Ad of the Week: Axa's 'Birders' from Publicis Conseil first appeared on More About Advertising.

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More About Advertising

JANUARY 7, 2022

M&C Saatchi’s fortunes as a public company have certainly been diverting: it’s currently recovering from an accounting black hole and its four founders have all disappeared in the past year or so. Now it finds its deputy chairman seemingly trying to take over the company. Tech entrepreneur Vin Murria (above), who bought 12.5 per cent.

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Digital Remedy

JANUARY 7, 2022

2022 is officially here, and exploring new media channels is becoming increasingly important for direct-to-consumer (DTC) and subscription-based marketers looking to grow their customer base and boost sales in today’s increasingly competitive retail space. With many brands experiencing diminishing returns on ad spend on search and social and consumer spending expected to rise, now is the time to truly maximize your media investment by making the shift to CTV/OTT.

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EGC Group

JANUARY 7, 2022

If the ongoing and ever-changing era of the COVID-19 pandemic has taught us anything, it is how to adjust, pivot, and adapt. Where marketing and advertising are concerned, adaptability has been especially felt in creating relationships between brands and customers. Here then are a few marketing trends to be aware of as 2022 gets underway.

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Martech

JANUARY 7, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you thinking about what fresh new ideas could make your brand’s presence on the metaverse pop?

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