Adweek
JANUARY 10, 2023
As it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick "Pat" O'Toole its chief marketing officer for the United States and Canada. O'Toole will begin the role on Feb. 6. O'Toole comes to the RBI brand after nearly a year as chief marketing officer for PepsiCo's.
AdExchanger
JANUARY 10, 2023
Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger.
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Adweek
JANUARY 10, 2023
TikTok allows creators to automatically check for copyrighted sounds when they create posts. However, users must turn this feature on before the application will begin doing so. Our guide will show you how to turn on the "video sound copyright check" setting in the TikTok mobile app. Note: These screenshots were captured in the TikTok.
Martech
JANUARY 10, 2023
Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. This results in increased complexity , cost overruns, data silos and inefficient usage patterns. Ultimately, it becomes hard to realize expected returns on investment. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 10, 2023
Rob Gronkowski has a busy Super Bowl weekend ahead of him next month. The retired four-time Super Bowl champion is an NFL analyst for Fox Sports and will be kicking a field goal live in the third quarter for FanDuel's Super Bowl spot. "I'm more busy that whole week than when I was playing in.
Marketing Dive
JANUARY 10, 2023
VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 10, 2023
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences. The post The TV Industry Will (Finally) Shift To New Currencies In 2023 appeared first on AdExchanger.
Adweek
JANUARY 10, 2023
In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform. He explains how brands can utilize retail media to develop strong relationships with.
AdExchanger
JANUARY 10, 2023
Success in the first-party web is based first and foremost on relationships, quality and trust, neither of which are improved by most content currently provided by recommendation engines, writes audience. The post Why Content Recommendation Widgets Will Hurt Publishers In The First-Party Web appeared first on AdExchanger.
Adweek
JANUARY 10, 2023
Many people don't understand how much an insurance company depends on advertising to create an identity. Compared to a physical product, insurance is intangible, and people gain an association with the brand through advertising. How much you invest in advertising and how you lead your marketing strategy is a core differentiator on who wins and.
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Martech
JANUARY 10, 2023
How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. Retail media networks. How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future.
Adweek
JANUARY 10, 2023
Four of Europe's largest telecom operators--Deutsche Telekom, Orange, Telefonica and Vodafone--have formed a joint venture, which will see them develop their own digital advertising platform. The initiative was presented to the European Union's antitrust watchdog Jan. 6 with the aim of creating a "jointly controlled, full-function" digital advertising platform with each owning each share.
Martech Series
JANUARY 10, 2023
PropellerAds , a leading advertising and marketing technology company based in Limassol, Cyprus, has announced the inauguration of a new office in Bangalore, India. Let’s take a closer look at PropellerAds’ plans for its new office, what it means for local clients, and how it will impact the affiliate marketing and media buying industry as a whole.
Adweek
JANUARY 10, 2023
In episode seven of Touch of Truth, host Jackie Cooper sits down with Saudi-born singer/songwriter, angel investor, entrepreneur and world-class equestrian Fahad Saud. During the conversation, they discuss his music career, how his writing process has evolved, opening for Haim at SXSW and what fans can expect from him next. Touch of Truth Podcast: It.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JANUARY 10, 2023
Attentive’s customers can now benefit from highly personalized and targeted experiences for brands when connecting Salesforce with Attentive. Attentive, the conversational commerce platform, announced it has launched Attentive SMS for Salesforce Commerce Cloud on Salesforce AppExchange, empowering brands to personalize every SMS message and drive higher conversions with their e-commerce data.
Adweek
JANUARY 10, 2023
If you know you know, and if you don't, BIC will spell it out for you: Lighters like its EZ Reach model are tailor made for fireplaces, fondue pots, tiki torches and "more." And by "more," the brand means weed. To drive home that unsubtle point, BIC has added country music icon Willie Nelson to.
Ad Monsters
JANUARY 10, 2023
I got back from CES on Friday evening (in time for my kids’ bedtime!) after a packed and thrilling couple of days of meetings with leaders from across the adtech, martech, and digital advertising worlds. Reflecting on everyone I spoke with, here’s what jumped out at me: Every discussion I had was focused on new hybrid domains where adtech is bumping up against some other ecosystem.
Adweek
JANUARY 10, 2023
The state of your home can have a powerful impact on your everyday mood and general well-being. The latest work from Ikea explores this notion with a modern-day fantasy that shows all creatures are deserving of a home that makes them feel good. Made in collaboration with agency Rethink and directed by Nick Ball, "The.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JANUARY 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is a black box that uses automation to serve ads across. The post The Power Of Performance; Podcasts Must Cast A Wider Net appeared first on AdExchanger.
Adweek
JANUARY 10, 2023
Communicating all the wonders of travel via a short video is no easy task. That goes double for brands taking on the mission of teasing out the full sensory experience of being on a luxury cruise. Fortunately, with a working mix of musical and visual delights, consumers can get the gist of things even from.
AdExchanger
JANUARY 10, 2023
With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks. The post Getting Into It With Intuit, The Brand With Its Own CDP appeared first on AdExchanger.
Adweek
JANUARY 10, 2023
Meta will begin phasing out support for its original virtual reality headset, the Oculus Quest 1, which debuted in May 2019 but was no longer offered for sale once the Quest 2 debuted in October 2020. The company said in a help post that people will still be able to use their Quest 1 headset.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JANUARY 10, 2023
Companies are organized by departments, each with its specific function, which work together…until they do not. When you hit that point, growth is harder to find. Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. The concept goes by many other names — tiger team, SWAT team, pods, task force, skunk works.
Adweek
JANUARY 10, 2023
Meta is making further changes to the way teens experience advertising on its platforms and giving people in that age group more specific controls and resources to better understand why they are seeing certain ads on its applications. The company explained in a Newsroom post Tuesday, "We recognize that teens aren't necessarily as equipped as.
Martech Series
JANUARY 10, 2023
New additions to seamless DCS platform—including pre-integrated automation—drove exponential growth in both new and existing markets for 2022. Glia , the leading provider of Digital Customer Service (DCS), has completed another year of growth that included a strategic acquisition, expansion into Latin American markets and new funding that brought the company’s valuation to more than $1B.
Adweek
JANUARY 10, 2023
We all know Twitter as the place where we get our news, but many use it to connect with others from all over the world, especially in their field. Brianne Fleming created a weekly chat on Twitter called #PopChat where she talks about pop culture references and applies them to marketing. For example, a discussion.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JANUARY 10, 2023
The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.
Martech
JANUARY 10, 2023
Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more.
Smart Insights
JANUARY 10, 2023
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in … The post What is always-on marketing? appeared first on Smart Insights.
Martech Series
JANUARY 10, 2023
Enterprise SaaS veteran to expand Zoovu’s position as Discovery Experience leader and accelerate U.S. growth. Zoovu , an AI-powered Discovery Experience Platform for B2B and B2C e-commerce, announced the appointment of James Novak as chief executive officer. Novak brings more than two decades of enterprise SaaS experience scaling companies globally and building AI-driven, multi-product platforms.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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