Fri.Feb 25, 2022

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LinkedIn announces a new podcast network

Martech

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn. Why we care. Podcasts aren’t just for true crime, politics and comedy any more.

MarTech 117
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Ukraine: sport is a weapon against Putin if the authorities can bite the financial bullet

More About Advertising

Vladimir Putin’s Hitler-style invasion of Ukraine – it’s straight from the 1930’s playbook of Czechoslovakia and Poland (Russia came later, of course) – is a problem for everyone. But what do you do? It’s a problem for those multinationals, including agencies, that have operations in Russia and, indeed, Ukraine. But most big ad holding companies.

Agency 69
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Buying group marketing: The next evolution of ABM

Martech

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts.

Marketing 117
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M&C Saatchi sets Waitrose off on road to ruin

More About Advertising

There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite middle class grocer, but at least now we know who to blame: those shiny happy people at M&C Saatchi. M&C is now handling Watrose’s myWaitrose card offers and, unusually for a programme supposed to promote. The post M&C Saatchi sets Waitrose off on road to ruin first appeared on More About Advertising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Does your organization need a digital asset management platform?

Martech

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems.

MarTech 120
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MAA Ad of the Week: South Western Railways from St Luke’s

More About Advertising

Ads these days tend to fall into two categories: the big filmic efforts from (mostly) tech giants and more modest, barely noticeable ones from most of the others who’ve spent all their money on digital. St Luke’s is a London agency that goes the extra mile for all its clients. It hasn’t been a good. The post MAA Ad of the Week: South Western Railways from St Luke’s first appeared on More About Advertising.

Agency 59

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AMV BBDO promotes new MD and new COO from within

More About Advertising

After a couple of years of upheaval, AMV BBDO continues to rebuild its top team with the promotion of Carmen Vasile to managing director. In her new role, Vasile will continue to lead the Essity and Mars Petcare accounts globally, as she did in her previous job as global lead on those businesses. As leader. The post AMV BBDO promotes new MD and new COO from within first appeared on More About Advertising.

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How marketers on Amazon can still launch and grow brands

Martech

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness. Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the proce

Marketing 112
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Marketers Should Get in Accord with Discord

EGC Group

Have you heard about Discord? It is a very versatile community management platform that is fast-growing in popularity. Once used only by gamers, Discord is crossing over and attracting other audiences—including brands. Yes, the marketing possibilities available from Discord are making news. What’s great about Discord? And what should you know before joining?

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Good morning: Learning new digital spaces

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what does it take to be a marketing maven, on the metaverse or anywhere else in the marketing ecosystem?

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Duelo por la cesta de la compra: Lidl, Dia y Carrefour superan a Mercadona en la guerra de la atención online

illumin

El estudio Share of Attention ™ (SOA) de AcuityAds, partner oficial de medición de campañas de video en Facebook, Instagram y YouTube, analiza la estrategia de contenidos digitales y la publicidad online de las siete principales marcas de supermercados en España. El TOP 3 del ranking acapara el 71% de las visualizaciones, así como el […]. The post Duelo por la cesta de la compra: Lidl, Dia y Carrefour superan a Mercadona en la guerra de la atención online appeared first on AcuityAds Inc.

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Digital Transformation: 5 Brands That Successfully Went from Physical to Virtual

Single Grain

Going virtual is more popular than ever, particularly since the pandemic started. But not every business owner knows exactly how to make this massive digital transformation and have a thriving virtual presence. The good news is that by learning from the success of other brands, you can minimize the chances of failure and set yourself up to have the best possible outcome.

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). But not many people know that the underlying infrastructure of CTV advertising is powered by hybrid broadcast broadband TV (HbbTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.

Marketing 120
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.