Adweek
NOVEMBER 13, 2022
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two of the most decorated and prolific basketball players in WNBA history--and both among Adweek's 2022 Most Powerful Women in Sports honorees--each said goodbye to their professional careers a few months ago, choosing to retire at.
The Ad Tech Blog
NOVEMBER 13, 2022
Coding is not for perfectionists. If your goal is to develop the most elegant, legible, fastest, optimized line of code, you will never get something done. Everyone loves pragmatic developers. So what’s the difference between a developer who seems to be moving fast and someone who spent an entire day optimizing a function? In the eyes of non-technical founders and product managers, the former is preferable.
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Adweek
NOVEMBER 13, 2022
After two years of pandemic delays, cancellations and general upheaval, sports--and its rabid fan bases--are finally seeing a return to normal as we close out 2022. With sky-high ratings across all networks, expanding women's sports leagues and the explosion of sports betting, this has been a game-changing year in the space--with Adweek's 2022 Most Powerful.
AdExchanger
NOVEMBER 13, 2022
We’re halfway through the football season, but streaming sports is just kicking off. The Amazon Prime “Thursday Night Football” show began in September and it represents the first time that. Continue reading » The post How DraftKings And Amazon Prime Forge Streaming Sports Sponsorships appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 13, 2022
Procter & Gamble's fabric softener Downy has a new product on the market: Downy Rinse and Refresh, a clear solution designed to remove foul odors from clothing better than laundry detergent alone. To help promote the item, which is available in two scents--Cool Cotton and Fresh Lavender--Downy has recruited '90s pop royalty the Backstreet Boys.
Martech Series
NOVEMBER 13, 2022
Pixalate’s Connected TV (CTV) Ad Fraud Series for October 2022 reveals that none of the most impacted apps on Roku had an app “spoofing” rate of over 30% for the first time since the series started in July. Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the latest edition of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT) — known as ad fr
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 13, 2022
Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI. The brand, owned by PepsiCo’s Frito-Lay division, is making such a. Continue reading » The post Tostitos Is Tapping Into Audio To Build Its Brand appeared first on AdExchanger.
Adweek
NOVEMBER 13, 2022
Behind every successful brand--and its CEO--stands the person who keeps the organization running smoothly and efficiently. That's why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big ways at their respective companies, bringing recognition to those who may be overlooked today but will be running.
AdExchanger
NOVEMBER 13, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and. Continue reading » The post Is Sustainability The New Ad Tech Tax?; TV Faces An Advertising Comeuppance appeared first on AdExchanger.
Adweek
NOVEMBER 13, 2022
Oscar-winning director and actor Taika Waititi has a way of finding the heart of any given scenario, which is a major part of how he's won over so many fans throughout his two-plus decades as a performer. For Amazon's 2022 holiday campaign, he's bringing that sense of kindness and optimism to a touching story about.
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Martech Series
NOVEMBER 13, 2022
Fanbase Social Media Inc is launching Fanbase Camps. Fanbase Camps is the extension of the Fanbase audio experience. Each camp is dedicated to an individual topic and can host multiple audio chat rooms pertaining to that topic – a one shop stop for your favorite conversations. You can either join a pre-existing camp or create your own, the choice is yours.
AdExchanger
NOVEMBER 13, 2022
As long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to advertisers. But the sports industry is now also looking to participate in high-growth areas, including streaming video and connected TV. And major streaming-first platforms are giving broadcast a run for its money, writes Scott Sottile, chief revenue officer at Unruly.
Martech Series
NOVEMBER 13, 2022
The explainer video platform, simpleshow, introduces a new look and new functionality to their website. The explainer video platform, simpleshow, has launched a new and improved website. The new design gives users a clear view of the tools and services simpleshow provides to create simple video explanations, all on one platform. The redesign offers the ultimate user-friendly experience with improved navigation and a modern appearance while allowing customers to explore solutions specific to thei
Rob Campbell
NOVEMBER 13, 2022
Artisan. A relatively recent addition to the marketing lexicon. The attempt to make an everyday product sound special. The goal to appear you are offering individual craft and care. The ambition to charge a premium for the smallest possible addition. And that’s why we now have artisan burgers, cakes and now f **g peanuts … even though the reality is one has swapped a bread roll for a [ bought ] brioche bun, the other has put some hand-piped icing on the top of some cupcake and a pack
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
NOVEMBER 13, 2022
Avid issued a reminder for all customers around the world about every means by which they may easily obtain product support and self-help 24×7 through official Avid channels. In response to the emergence of illegitimate Twitter accounts impersonating many companies and other entities, Avid has provided this information proactively in order to assist those users who may typically rely upon Twitter to engage Avid’s support team.
Digiday
NOVEMBER 13, 2022
Twitter and Elon Musk — you can’t read anything at the moment without the unfolding dramas appearing in headlines. Since Musk initially floated the idea of buying Twitter, in what feels like many moons ago back on April 14, through to the completion of the deal on Oct. 27, Twitter has seen a fluctuation of ad spend, prices and users. Here’s the rundown on how the capricious relationship between Twitter and its new owner Elon Musk has shaken out so far.
Martech Series
NOVEMBER 13, 2022
KKR , a leading global investment firm, and Privy (the “Company”), a leading digital trust provider in Indonesia, announced the signing of definitive agreements under which KKR will participate as the lead investor in the $48 million Series C funding round of Privy, with participation from existing investors MDI Ventures, GGV Capital and Telkomsel Mitra Inovasi (“TMI”), and new investors including Singtel Innov8.
Digiday
NOVEMBER 13, 2022
Bleacher Report is creating animated videos to join the conversations around the FIFA World Cup 2022 in Qatar later this month – with a unique, satirical spin. The publisher will have a special episode of its popular animated series “The Champions,” as well as a new, shorter-format show called “Champions Chat” and quick skits to keep up with the games.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
NOVEMBER 13, 2022
OTT Specialist StreamViral to be showcased at InterBee 2022 by broadcast specialist DigiCAS with focus on mid tier, niche, and grass root sports. Digicas, a leading system integrator of broadcast and AV solutions for the Japanese market, will be demonstrating a newly integrated OTT sports solution at InterBee 2022. StreamViral is a fast paced and emerging OTT developer providing live and VOD platforms for the sports market.
Digiday
NOVEMBER 13, 2022
As programmatic gains popularity as a buying method for streaming advertising, a growing point of contention between ad buyers and sellers is their divergent programmatic ad deal preference. Sellers like the revenue assurance of programmatic guaranteed deals, which require advertisers to commit to a certain spending amount upfront, whereas buyers favor the flexibility of programmatic private marketplace deals that allow them to spend or not spend how they’d like.
Martech Series
NOVEMBER 13, 2022
Report analyses multiple text data streams to illustrate where a company’s sustainability practices can have the greatest impact. Research released by sustainability management platform FuturePlus and comparative text analytics software company Relative Insight reveals a worrying disconnect between consumer concerns around corporate sustainability efforts and UK companies’ ESG reports.
Digiday
NOVEMBER 13, 2022
Candy Crush, the most-installed mobile game in the world, celebrates the 10th anniversary of its release today. To mark the occasion, the game is undergoing a considerable brand rejuvenation, replete with an updated orchestral soundtrack and a shiny new style. Originally a Facebook browser game, Candy Crush Saga has been downloaded more than three billion times, meaning over a third of the world’s population is familiar with the addicting match-three title.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
NOVEMBER 13, 2022
New editorial-grade SaaS solution to offer opinion articles for CEOs and executives at scale. BylineBuddy, the first SaaS solution designed to streamline the process of creating and publishing premium-quality contributed articles at scale, announced its launch at the Poynter Institute’s Bowtie Ball, the industry’s largest annual celebration of journalistic excellence.
Digiday
NOVEMBER 13, 2022
On Nov. 9, the esports organization Fnatic announced the formation of its own record label, the aptly named Fnatic Music. The move reflects a growing convergence between the music and gaming industries — and shows why esports businesses are increasingly pursuing revenue streams that are lean and relatively low to the ground. The label’s first release is “Fnatic Island Vol. 1,” a 31-track album of instrumental lo-fi hip-hop music available since last week on platforms such as YouTube and Spotify.
Martech Series
NOVEMBER 13, 2022
SproutLoud , an industry leader in distributed marketing automation software, is proud to announce the reorganization and expansion of its leadership team to support the company’s accelerated growth. “Since its inception 16 years ago, SproutLoud has been methodically building momentum and success by delivering strong value to our customers with a long-term view,” said SproutLoud Founder and CEO Jared Shusterman.
Digiday
NOVEMBER 13, 2022
Anyone looking to build a home or office needs to follow agreed-upon building codes. They’re free to use any construction company they want but have to follow the same rules of construction. That’s the perfect analogy for what needs to come to fruition in the brand marketing ecosystem as agencies (led by the media side), brands and media companies come together to reduce carbon emissions in their work.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 13, 2022
The report highlights monday.com’s efforts in bridging the nonprofit digital divide, enabling humanitarian response efforts, working toward carbon neutrality, and supporting professional growth and diversity. monday.com Ltd, a work operating system (Work OS) where organizations of any size can create the tools and processes they need to manage every aspect of their work, released its first-ever ESG Report, reflecting efforts in 2021.
Digiday
NOVEMBER 13, 2022
Horizon Media and ad platform Magnite on Monday entered a supply-path optimization deal to consolidate purchases and prioritize connected TV. The multi-year deal expands on the two firms’ existing relationship that goes back several years. New York-based Horizon Media, the largest independent media agency in the U.S., said strengthening its supply side will improve efficiency for clients and make the marketplace more transparent, citing Magnite’s strong inventory types and audience-based buying
More About Advertising
NOVEMBER 13, 2022
Christmas cheer is in short supply in Serviceplan’s latest “festive” epic for German supermarket Penny. The walls are crumbling and the fabric of society has broken down, but at least there is a glimmer of hope and a Christmas tree at the end. It’s another big social statement for the retailer, which recently won a. The post German supermarket Penny serves up a tough watch for Christmas, but it’s worth it first appeared on More About Advertising.
Digiday
NOVEMBER 13, 2022
The public boycott of advertising on Twitter is starting to look a lot like a long goodbye. GroupM, the world’s largest media buying agency, is telling clients that Twitter is now a “high risk” media buy following a barrage of controversies, U-turns and confusion that capped off Elon Musk’s second week as the owner of the social network. The advice was shared in a document, seen by Digiday, that warns marketers of the risks of advertising on the volatile social network.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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