Sun.Oct 09, 2022

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Laura McGann Has Reimagined Reporting Using an Intersectional, Structurally-Focused Approach

Adweek

When Grid launched in January under the editorial vision of Laura McGann, the publisher sought to solve one of the most fundamental questions of modern journalism--how to best tell a story--by approaching it from a different perspective. For McGann, who had wrestled with complex narratives for years while running newsrooms at Vox and Politico, the.

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Kiss The IP Address Goodbye; Can The US Rebuild A Privacy Shield?

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP addresses as an identity signal, as browser makers and hardware manufacturers devise methods for passing the data they need. Continue reading » The post Kiss The IP Address Goodbye; Can The US Rebuild A Privacy Shield?

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Adweek Media Visionary Conan O’Brien Gets Sirius About His Audio Empire—and a TV Return

Adweek

Conan O'Brien considers himself a lucky guy. And not only because he was fortunate enough to spend 28 years reinventing late-night, first when he was NBC's surprise pick to replace David Letterman as Late Night host in 1993, then followed by an innovative 11-year run on TBS' Conan, which ended in June 2021. O'Brien is.

Media 275
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Transparency Is The Last Piece Of The Programmatic CTV Puzzle

AdExchanger

Transparency is the keystone that will bring together the best of linear advertising with the best of programmatic. Brands should be able to get more transparency on programmatic CTV, but, just as importantly, publishers should get something in return for sharing this information, writes Nicole Scaglione, global VP of OTT and CTV at PubMatic. The post Transparency Is The Last Piece Of The Programmatic CTV Puzzle appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Quinta Brunson Isn’t Discarding Classic Television. She’s Refining It

Adweek

Though summer is typically for socializing and taking scenic vacations, creator, writer and star Quinta Brunson spent the months in preproduction for the highly anticipated second season of her ABC runaway hit, workplace comedy Abbott Elementary. Things are much different for the in-demand showrunner this time around. Between her ensemble's collective popularity and an expanded.

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Events and Conversions — Getting started in Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. This is part 6. Today we’re going to look at Events and Conversions. “Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris.

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Programmatic Advertising: A Quick Guide For Publishers

AdPushup

Luckily ad tech evolved, and we got programs managing most of the operational tasks leading to the rise of programmatic advertising. This improves ROI for both advertisers and publishers. The fall of third-party cookies (which have grown quickly over the past 20 years) has raised concerns regarding the future of programmatic systems. Despite being on [.].

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Wonya Lucas Is Bringing ‘Everyday Diversity’ and Brand Expertise to Hallmark Media

Adweek

When she arrived at Hallmark Media (then called Crown Family Media Networks) in July 2020, it would have been easy for Wonya Lucas to simply maintain the status quo when it came to Hallmark Channel and the other networks under her purview. But that's never been her style. Instead, Lucas--Adweek's TV Executive of the Year--tapped.

Media 257
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TDCX Launches Foundation; Digital Inclusion Focus

Martech Series

TDCX, Inc, a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, announced today the launch of the TDCX Foundation. The establishment of TDCX Foundation solidifies TDCX’s commitment to bringing positive transformation by empowering people, uplifting local communities and promoting environmental sustainability.

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How Team Coco Became a Podcasting Powerhouse

Adweek

When Conan O'Brien, Adweek's Media Visionary, moved from NBC to TBS in 2010, his team knew it wanted to handle the social media and YouTube distribution of his show clips itself. The digital strategy wasn't yet a priority for media companies, but "we needed to control how this stuff got out," said Jeff Ross, O'Brien's.

Media 246
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Bairong Inc. Hosts the 2022 Digital Intelligence Conference; Announces Ambitious Plans to Become Industry Leader

Martech Series

New corporate mission revealed: to become a leading digital intelligence service provider in the financial industry of China. Bairong Inc., a leading independent AI & cloud-based SaaS provider in China, recently held the 2022 Digital Intelligence Conference (DIC) in which they laid out ambitious plans to become an industry leader. Themed “Lead with Digital Intelligence, Meet the Future”, Bairong CEO Zhang Shaofeng announced their new corporate mission at the conference: to become

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The 2022 TV Hot List: The Year’s Most Buzzed About Shows, Platforms and People

Adweek

After another year where streaming dominated the industry conversation, especially as both Netflix and Disney+ finally created their own ad-supported tiers, it's hardly surprising that those platforms are well represented on this year's TV Hot List. But here's more of an unexpected twist: Linear networks proved there's still plenty of fight in them yet.

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Titan Workspace Launches Low-Code/No-Code Workflow Automation for Microsoft Teams and SharePoint.

Martech Series

Business process automation to increase the productivity of workforce and enhance Office365 adoption. Titan Workspace , a leading provider of employee productivity and collaboration tools for Microsoft365 and Microsoft Teams will showcase its workflow automation tool at GITEX 2022 in Dubai. This revolutionary Low-code/No-Code architecture helps Office365 and SharePoint users to create forms and complex workflows by simplifying SharePoint and Power Automate.

MarTech 82
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How Taylor Sheridan Turned Yellowstone Into Television’s Hottest Franchise

Adweek

As television audience viewing patterns have been upended during the past few years, Hollywood has adapted some new conventional wisdom when it comes to the state of TV: Linear hits don't exist anymore, especially on basic cable. Series don't grow their audiences several seasons in. It's no longer possible to make shows that appeal to.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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MIR LIST, A Legend GameFi Project, Launched Global Expansion Based on Web 3.0 Concept

Martech Series

Recently, MIR LIST Legend GameFi officially announced its global expansion, based on DAO governance mechanism, and simultaneously builds local communities in Malaysia, Japan and Singapore to further advance its globalization. MIR LIST is a multiplayer online competitive game designed based on the Web 3.0 concept, integrating SocialFi, DeFi, GameFi and NFT, building a new independently explorable combat competitive Metaverse, the Marfa Continent, unlocking prehistoric beasts, matchmaking squares,

MarTech 79
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The 2022 Hot List: The Year’s Most Talked About in TV, Media and Digital & Tech

Adweek

As we settle into the New Normal phase of the pandemic, we're more dependent than ever on TV, media and digital & tech brands to keep us connected to each other and the wildly changing world. Adweek's annual Hot List, which highlights the standouts in these categories, is packed with the people, platforms and companies.

Media 256
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Quadient Recognized for its Corporate Social Responsibility Program with a 2022 Tech Cares Award from TrustRadius

Martech Series

Quadient Recognized for its Corporate Social Responsibility Program with a 2022 Tech Cares Award from TrustRadius. Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced that TrustRadius, the most trusted research and review platform, has recognized Quadient with a 2022 Tech Cares Award.

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The Trade Desk’s Samantha Jacobson Is Shaping the Future of the Open Internet

Adweek

It's only October, and The Trade Desk has seemingly made news this year on every pressing topic in ad tech. As buyers were puzzling over how to make their supply paths more efficient, demand-side platform The Trade Desk cut out multiple middlemen, announcing in February it was removing Google's Open Bidding as a source of.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Marketers find first-party strategies easier said than done

Digiday

Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. “Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report fro

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It’s Not A Reissue, It’s Vintage New …

Rob Campbell

I bloody love this idea. If they ever get round to reissuing the movie, I really hope they do it. Hell, I’d even happily pay to help justify the joke. But I’m strange like that. That said, I’m surprised Hollywood hadn’t thought of doing this before. Let’s be honest, their current business plan appears to be ‘remake once popular movies [ and some, not so popular ] rather than investing in new ideas’ So reissuing the brilliant Groundhog Day but calling it

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Why Go Daddy is showcasing small business owners to tout e-commerce and payment capabilities

Digiday

Founded during the dot-com bubble but surviving through its burst, GoDaddy historically relied on celebrities — and in some cases Super Bowl ads of questionable appropriateness — to create a brand known for being more than just a domain registrar. But more recently, it’s moved away from known names to instead put real entrepreneurs front and center.

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First Data LTD Presents Transactional Data Processing  Software at GITEX Global 2022

Ad Tech Daily

GITEX Global 2022 will be held in Dubai from October 10 to 14. The event will feature all the major technological developments from the sector, such as smart cities, cybersecurity, data economy, mobility, healthcare and telecommunications. First Data will present its own AI, capable of processing large amounts of data and analyzing consumer behavior based […].

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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CMOs are on their toes and not conducting ‘business as usual’ as data privacy regulators get more assertive

Digiday

CMOs are a bundle of nerves these days. Blame data privacy regulators for some of it. Sure, the threat of a global recession keeps marketers awake at night, but being named and shamed in headlines of The New York Times for data privacy breaches is the stuff of nightmares. But until recently, those nightmares never materialized. After all, it was the platforms and ad tech vendors that were in headlines for data snafus, not advertisers.

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What Does the EU’s DSA and DMA Mean for AdTech?

Clearcode

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses. Over the years, the EU has introduced new privacy directives and laws to regulate the collection and sharing of personal data. Examples include the ePrivacy directive and General Data Protection Regulation (GDPR).

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Media Buying Briefing: Tackling transformation in all forms at this week’s Digiday Media Buying Summit

Digiday

It comes as a shock to no one in the media agency world that change and transformation are happening faster and faster seemingly every year. It’s a main reason Digiday hosts a twice-yearly Media Buying Summit, to offer a forum for media agencies of all stripes and sizes to share their pain points and success stories around transformation. Our next Summit takes place this week, at the Miramonte Indian Wells Resort & Spa just south of Palm Springs, Calif., starting Oct. 12 and wrapping up Oct.

Media 69
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Ushur Announces Customer Experience Automation Platform Integration on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Martech Series

The AI-powered automation platform that enables anyone to easily develop self-served customer experiences is now just as easy for IT teams to integrate into their Salesforce implementations. Ushur announced its certified integration listing on Salesforce AppExchange, empowering customers in financial services, insurance and healthcare enterprises to design and deploy automated, personalized self-service on its Customer Experience Automation platform.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Publishers are taking a longer form approach to event activations

Digiday

A new event space called House of Wow is coming to Manhattan’s Tribeca neighborhood this month, but it has an exclusive guest list and will only be open for a limited time. Gallery Media Group is anchoring its new experiential strategy on House of Wow, named for the publisher’s lifestyle brand PureWow. The House will be open for three months, spanning mid-October through the end of the year, and will serve as an event space that hosts a variety of invite-only editorial and sponsored events, rang