Martech
APRIL 21, 2022
Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. Why? In addition to expanding the reach of Infosys’s client base in Europe and northeast Asia, oddity also strengthens consulting expertise in digital experience (DX) and e-commerce, helping companies to transform their digital footprints and update their retail channels.
Ad Espresso
APRIL 21, 2022
Social media managers are the people in charge of a brand or person’s social media presence. Over the last decade, the role has been growing in popularity and more and more businesses are realizing the value of hiring social media managers to professionally handle their image online. The job of a social media manager requires Read More.
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Martech
APRIL 21, 2022
A lot of research and planning goes into selecting the right CDP. But once you’ve decided on a CDP to implement, you have to know who else is going to help steer the ship, according to Amanda Cardona, owner of ALC Renaissance Consulting, who spoke at our spring MarTech event. Broadly speaking, you will look to the vendor’s CDP implementation team, internal stakeholders and, if necessarily, an external consultant.
More About Advertising
APRIL 21, 2022
So is it curtains for Netflix and, indeed, all the other streaming services? Netflix shares lost 40% of their ‘value’ when it announced that its seemingly remorseless subscriber growth had gone into reverse. There was also a tide of anecdotal evidence that many subscribers to Netflix and others, in the UK at least, were cancelling. The post Netflix woes hit streaming market – is it ads to the rescue?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
PubMatic
APRIL 21, 2022
PubMatic joined the trade associations in the Nordics region – IAB Finland and INMA Norway as part of its continued expansion. PubMatic’s strong Nordic team, based in Stockholm, is responsible for supporting regional clients from Sweden, Denmark, Finland, and Norway as well as global clients in developing strategic local marketing campaigns. The team is led by Ekkehardt Schlottbohm, Regional Vice President, Central & Northern Europe.
More About Advertising
APRIL 21, 2022
Wieden+Kennedy London seems to be getting its new business act together after rather a fallow period, winning consumer review platform Trustpilot which is planning an integrated brand campaign in the UK and some other European countries. Trustpilot, founded in 2007, claims to be in the top one per cent of websites by visits. Trustpilot CMO. The post Wieden+Kennedy wins Trustpilot first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
APRIL 21, 2022
You might think - if I set up an ad campaign correctly, why then should I make campaign performance optimization? Thing is, often there is no way to know why demand across a certain vertical or channel decreases or increases over time, or what part of the day your audience.
Martech
APRIL 21, 2022
“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Most marketers would agree access to more customer data is a good thing for brands.
Single Grain
APRIL 21, 2022
Could a Pinterest marketing agency be just what your brand needs? Pinterest might not be the biggest social media platform on the web today, but it still has significant value. There are 431 million monthly Pinterest users worldwide, and many of them are actively looking for new products to buy. Unfortunately, many brands simply don’t understand the advantage of Pinterest, or don't know how to use it properly.
Martech
APRIL 21, 2022
Product recommendations, either surfaced in real time online or populating re-targeting emails, are nothing new. But their often based on demographic information (such as age, gender and location) or generic responses to online behavior (she looked at socks, show her some other socks, the most popular socks, discounted socks). An example like Inkbox helps to indicate how Crossing Minds begins to differentiate itself from other recommendation engines.
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Martech
APRIL 21, 2022
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). Agile marketing only succeeds when leaders like you are on board with the cultural and behavioral changes needed by everyone in the organization. And as a leader, your modeling of these behaviors is going to set the stage for what people feel they can do – especially if it’s vastly different from how they’v
Martech
APRIL 21, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers. It’s a beautiful day, let’s play two. A recent survey found fewer than a third of U.S. consumers like having ads tailored to them.
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