Smart Insights
MAY 19, 2022
What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning … The post How to structure an effective multichannel marketing plan appeared first on Smart Insights.
Martech
MAY 19, 2022
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?
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VideoWeek
MAY 19, 2022
When Google first announced its plans to phase out support for third-party cookies in Chrome at the beginning of 2020, it set a two year timeline to complete this transition. This would give enough time, Google hoped, to create and test privacy-safe alternatives within its Privacy Sandbox. The idea was that within that two year timeframe, third-party cookies would have become obsolete anyway, meaning the industry would be ready to move on to Sandbox APIs.
Martech
MAY 19, 2022
The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Ad Colony
MAY 19, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.
Martech
MAY 19, 2022
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all? We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 19, 2022
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider.
TechCrunch Ads
MAY 19, 2022
The IPO window has all but closed for technology companies in the wake of a massive downturn in the market, but an opening still remains for some, in the form of SPACs. Near — a data intelligence company that has amassed 1.6 billion anonymized user profiles attached to 70 million locations in 44 countries — today announced that it would be listing on Nasdaq by way of a merger with K ludeIn I Acquisition Corp., one of the many blank check companies that have been set up for the purpos
PubMatic
MAY 19, 2022
It’s a privilege to announce that two of my PubMatic marketing team colleagues – Susan Wu and Alena Morris — have been selected as honorees at this year’s Top Women in Media and Ad-Tech Awards. The awards, from AdExchanger, AdMonsters and Folio, “recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community.”.
More About Advertising
MAY 19, 2022
No escape from New Commercial Arts this week, the agency founded by adam&eve alumni James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson, has won Nando’s, made an excellent debut for Alzheimer’s Society and enlisted national treasure Dame Judi Dench for her first TV ad appearance for MoneySuperMarket.
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Digital Turbine
MAY 19, 2022
The BRAG Blog: How CashApp Ruled Finance . The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. .
More About Advertising
MAY 19, 2022
It’s been a pretty good week for New Commercial Arts – signing up Judi Dench for MoneySuperMarket and debuting for Alzheimer’s Society – and now it’s won chicken chain Nando’s. Nando’s has flitted around various ad agencies for not very long in recent years, sticking with PR agency Pretty Green for its marketing help for.
Playwire
MAY 19, 2022
Key Points. Ad revenue isn't the only way to monetize a website, but it's one of the most scalable. The initial setup process to earn website revenue from ads can be as difficult or as simple as you make it. Set yourself up right and at the right time to ensure a long future for your website and your business as a publisher.
More About Advertising
MAY 19, 2022
Dentsu International, which seems to be getting its multi-disciplinary act together under Wendy Clark, has raided its Australia and New Zealand operation for its new UK and Ireland CEO. CEO Angela Tangas, will start as UK boss in September. Dentsu’s last such CEO was Euan Jarvie who left in 2021. Tangas is a fan of. The post Dentsu imports Angela Tangas from Australia as new UK and Ireland boss first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smaato
MAY 19, 2022
Learn all about pre-packaged deals and how they can help marketers reach the right audience. Pre-packaged deals offer unparalleled convenience. Our brilliant team hand-selects the choicest inventory to help marketers reach their goals. Each pre-packaged deal is a curated collection of inventory based around a certain theme to help advertisers. The post What’s the Deal with Pre-Packaged Deals?
Basis
MAY 19, 2022
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 5/12/22 – 5/19/22 to stay ahead of the curve: Your In-Game Advertising Cheat Codes: Everything Marketers Need to Know to Play [:09]. As hype around advertising in the metaverse builds, many brands seem to have forgotten all about gaming—a channel that’s intimately connected to the metaverse, but largely untapped (plus
Media Math
MAY 19, 2022
LinkedIn. Twitter. Facebook. Email. Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Introducing the ID5 IdentityCloud. ID5 offers IdentityCloud, a comprehensive suite of solutions that caters to the industry’s identity needs of both today and tomorrow.
Relevant-Digital
MAY 19, 2022
IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the requirements of GDPR and ePrivacy for digital advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
MAY 19, 2022
Considering what I do for work, I’m loath to admit I hardly watch ads. Like, almost, never. Usually, that’s prime time to catch up on Twitter or do something else entirely. Well, that’s unless it’s visually arresting or there’s music that halts my attention (but, oh, damn, I forgot about those commerce ads on IG). Then there are also those rare instances when I’m voraciously consuming a YouTuber’s content and start feeling like I’m cheating them out of t
Monetize More
MAY 19, 2022
What’s the 411 on viewable cost-per-thousand impressions (vCPM)? If you’re like most publishers, you may be wondering what this metric means for your business and how you can capitalize on it. In this post, we’ll break down the vCPM definition for you and provide some tips on how to make the most of it. Keep reading to learn more about what is vCPM and how it works!
Rob Campbell
MAY 19, 2022
A week ago, this post was not going to be written. Circumstances – some real, some assumed – were working against me. From Forest missing out on automatic promotion to NZ immigration issues stopping me from attending the wedding of someone hugely important to me as well as seeing the first born of another person who is hugely important to me.
Agility Ads
MAY 19, 2022
Advertisements on CTV are becoming a major player in political campaigns. Learn what CTV is in politics and how you can leverage it as part of your next campaign. What Is CTV? Connected TV (CTV), also known as a smart TV, looks and functions like a regular TV, but is also integrated with the internet. This makes it possible for users to browse the internet and stream content.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MAY 19, 2022
Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only ranking signal, but they are still one of the most powerful factors (if not the most powerful one). When selecting your competitors to analyze you will likely choose those that rank particularly well for your target queries, which makes sense because you want to know what has worked
Martech
MAY 19, 2022
Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration , for some brands, more customer activity is being consolidated in one place – the mobile app, or some other kind of digital product. The problem is that the marketing team needs to join forces with the product team that developed the app in order to get a hold on what customers are doing at that single destination.
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