AdPulp

NOVEMBER 8, 2021

Adpulp: When you hire someone new, what’s the one thing that you need to see in them? David T. Jones: Four things. Hunger, honesty, creativity, and humor. One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with […]. The post A Book for ‘Ad People’ with Brains appeared first on Adpulp.

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Martech

NOVEMBER 8, 2021

“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. “Subscribers don’t need to click through to a web page with an amp email,” he added. “They take action directly in the inbox, and this isn’t just for Google.

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More About Advertising

NOVEMBER 8, 2021

TK Maxx is where you pick up designer brands for less (wandered into one in London’s well-heeled financial district once, just the place to pick up a tiara) and agency Wieden+Kennedy is going down the well-trodden route of the nervous performer in the Christmas concert. No wonder the performers are nervous when everyone’s filming it. The post UK Christmas ads: both ends of the clothing spectrum - TK Maxx and Joules first appeared on More About Advertising.

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Martech

NOVEMBER 8, 2021

Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe share three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach. Register today for “3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022 , “ presented by Adobe.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

NOVEMBER 8, 2021

Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s global network business encompassing creative, media and much else. Coke’s global adspend is currently about £3bn although, presumably, that’s set to increase. WPP’s newly-minted OpenX agency is charged with managing end-to-end creative, media, data and.

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Martech

NOVEMBER 8, 2021

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform. As part of its offering, Demandbase surfaces engagement and intent data related to accounts.

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Martech

NOVEMBER 8, 2021

Good morning, Marketers, there are signs of life. I don’t expect to hear the first cuckoo of spring in November, but there are certainly increasing signs of people emerging from isolation and looking for in-person meetings. Just this week, I heard from two CEOs of interesting in-the-news marketing tech companies who wanted, not to jump on a video call, but to actually meet in person.

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More About Advertising

NOVEMBER 8, 2021

WPP construct The Pharm looks after Boots and it’s thrown the kitchen sink at ‘Bags of Joy’ with actress Jenna Coleman (Joy presumably) bestowing prezzies on most of the available world. Replete with an improbable snowman (it never snows that much in the UK at Christmas.) It’s like a mash-up of John Lewis and a. The post Boots goes all out for a Christmas epic first appeared on More About Advertising.

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Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data. Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech c

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More About Advertising

NOVEMBER 8, 2021

The doorbell rang this morning; it’s Santa someone said. “You mean Jeff Bezos?” and it was. Amazon is going large this Christmas with this from Lucky Generals, tackling the issue of kindness, which has confused many a philosopher. Highlighted by the pandemic, of course. Amazon’s Ed Smith says: “The past 18 months have been challenging.

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Retail

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. This second part takes a deep dive into how they went about it. As we all know, the hardest part of embarking on anything new is getting started. Before officially rolling out agile marketing at Premier, the key things they did were getting the entire department certified in agile marketing, forming cross-functional team

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InMobi

NOVEMBER 8, 2021

Introduction to Metaverse The Metaverse refers to the all-encompassing virtual reality technology with digital gaming and video as the center stage. With 55% of the world’s 3 billion gamers living in Asia, the Metaverse is rapidly growing in the mobile-first Asian continent. 90% of the gamers are smartphone players, indicating the dominance of mobile in the world of connected consumers*.

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Smarty Ads

NOVEMBER 8, 2021

Yes, we’ve made it together again, thanks to our customers and fans we won the title of the fall 2021 high performer on G2. This year we’ve already gained a couple of high performer titles, namely, SmartyAds was featured as a high performer of summer 2021 and high.

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