Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas. Audience IQ is a full-scale customer data platform (CDP) to help auto dealer groups improve their customers’ experience and increase marketing effectiveness and advertising return on investment.

Audience 101

Audience Marketing Communications MarTech 101

AdPushup

JANUARY 29, 2023

Programmatic video is an important piece of the programmatic advertising puzzle and offers brands unprecedented access to video audiences. Here’s what you need to know about programmatic video. Programmatic video is picking up steam and it’s easy to see why. Everyone is getting on board with this new way of advertising as they see it [.

Audience 98

Audience Advertising 98

Exchange Wire

JANUARY 29, 2023

Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today (January 30th, 2023), announced the addition of Veronica Ong to its team as sales director, Southeast Asia (SEA). Joining Broadsign [.] The post <strong>Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia</strong> appeared first on ExchangeWire.com.

Marketing 98

Marketing MarTech 98

Martech Series

JANUARY 29, 2023

By embedding Workato, WoodWing reduces time to market of new product integrations by 50% Workato, the leading enterprise automation platform, announced today that WoodWing, a software company focusing on content orchestration, is embedding Workato to enable WoodWing’s platform to integrate with other third-party apps requested by customers. Instead of doubling down and building integrations to the third-party apps, WoodWing chose Workato’s embedded integration/automation platform as a service (i

ROI 93

ROI MarTech Marketing 93

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

JANUARY 29, 2023

Here’s a Valentine’s-themed campaign that replaces sentimentality with a bit of fun and some cold hard cash. Walkers is giving away £100,000 to whoever finds the best heart-shaped crisp between now and 12th February. VCCP’s “Love From Walkers” competition is promoted with a series of guerrilla-style reward posters, which are going up in major cities.

Advertising 83

Advertising Agency 83

Martech Series

JANUARY 29, 2023

Affinitiv , the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions. The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing, primarily focused on websites.

SEO 92

SEO Retail Communications MarTech 92

Martech Series

JANUARY 29, 2023

Sensedia , a global leader in delivering API solutions for companies adopting a more digital, connected, and open strategy, on Data Privacy Day, announced five pillars for API Security. “January 28, Data Privacy Day, is an international event to raise awareness and promote privacy and data protection best practices. Sensedia observes the importance of respecting privacy, safeguarding data, and enabling trust every day,” said Marcilio Oliveira, Sensedia’s founder and Chief Growt

MarTech 91

MarTech Marketing 91

Digiday

JANUARY 29, 2023

The open market of programmatic inventory, where prices are decided in real-time through an auction, is in a precarious spot. It’s been like this for a while, of course. Even so, that spot seems a lot tougher these days. That’s down to a few things but they all ultimately come back to this: there’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe.

Marketing 68

Marketing Demand Side Platform Ad Tech Impressions 68

Martech Series

JANUARY 29, 2023

Clarivoy today announced Identity AI , an identity resolution technology that links devices, people, and behaviors into one unified customer profile. This new identity framework can now be utilized across the automotive industry to empower dealers, agencies, and OEMs to identify and engage with their customers and “invisible” website shoppers at a scale and level never before possible.

Retargeting 87

Retargeting Cookies Advertising Agency 87

Digiday

JANUARY 29, 2023

It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days. Antitrust challenges from the U.S. Department of Justice tend to have that sort of effect — especially when there’s a bigger than usual chance that this one could actually subvert Google’s influence over ad dollars.

Marketing 67

Marketing Ad Tech Ad Server Ad Exchange 67

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Advertising

Martech Series

JANUARY 29, 2023

Dealer partners will gain access to advanced customer journey data to strengthen data mining automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions for dealerships, has announced a strategic partnership with Orbee, a leading provider of customer experience middleware for dealerships.

Retail 84

Retail MarTech Conversion Marketing 84

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. And media buyers say there’s actually a chance they’ll succeed at that, for a few reasons.

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

Martech Series

JANUARY 29, 2023

In keeping with its objective to increase accessibility to the Mina Ecosystem, Mina’s joint work with Viable Systems puts the network on the path to enable anyone to run a Mina web node on a browser. Mina Ecosystem and ecosystem partner Viable Systems together are releasing a proof of concept demonstrating that Mina is on-track to enable anyone to run a web node on a browser.

MarTech 81

MarTech Marketing 81

Digiday

JANUARY 29, 2023

Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows. Last year Atlas Obscura more than doubled its revenue to $18 million, up from $8 million in 2021, said CEO Warren Webster. Its trip-planning business doubled revenue year over year and became profitable in the fourth quarter of 2022.

Media 64

Media Marketing Entertainment Conversion 64

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech Series

JANUARY 29, 2023

DataOps.live, the Data Products company, announced the achievement of the Silver Partnership milestone with Collibra, the Data Intelligence company, and that registration for their upcoming mutual webinar about data products for Snowflake, the Data Cloud company, is open. As a Silver Partner of Collibra, DataOps.live joins a small group of dedicated technology solution partners who have earned recognition for their focus on delivering joint solutions around the Collibra Data Intelligence vision.

MarTech 73

MarTech Marketing 73

Bhatnaturally

JANUARY 29, 2023

I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: [.] The post Liquid Death, Hyundai EV and more: creative ads of the week appeared first on Bhatnaturally.

Advertising 56

Advertising 56

Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born. Header bidding was conceptualized in 2014 and went mainstream in 2016.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

AdPushup

JANUARY 29, 2023

What is ads.txt? It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Learn more. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers? Look no [.

Ad Inventory 52

Ad Inventory 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Digital Remedy

JANUARY 29, 2023

A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. Whether you’re just making the jump to CTV or looking to improve your overall campaign performance, a new year on the books marks new ways of winning over your audience. The Flock to CTV/OTT Advertising in the New Year To the average TV fanatic, the shift from linear programming to digital streaming won’t be making any groundbreaking headlines in 2023.

Audience 52

Audience Brand Awareness Advertising Media 52

Martech Series

JANUARY 29, 2023

Acentec, a leading provider of data protection solutions, is proud to announce the launch of its new Cloud-first Data Protection as a Service. Acentec Introduces Cloud-first Data Protection as a Service Acentec, a leading provider of data protection solutions, is proud to announce the launch of its new Cloud-first Data Protection as a Service. This new offering will help businesses of all sizes to spend less time babysitting their data and more time focusing on their core operations.

MarTech 92

MarTech Marketing 92

Martech Series

JANUARY 29, 2023

New research reveals the top priorities for North American and UK Data and IT decision makers in 2023 as they drive strategic, operational, and tactical decisions during global uncertainty Leaders in 2023 will focus on improving data quality, driving operational efficiency, and strengthening analytics processes Less than half (42%) of decision makers believe their entire organization trusts the accuracy of available data One in four decision makers (27%) do not think their organization is maximi

MarTech 82

MarTech Data Management Platform Marketing 82