Tue.Dec 06, 2022

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LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023

Adweek

LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023. Both executives at the professional network see evolving buyer preferences causing significant disruptions to the b-to-b buying process, noting that with.

Marketing 361
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3 Things To Help Kick off your 2023 Content Marketing Strategy

Martech Series

Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with. Most content marketing teams have to cater to content marketing plans that suit different channels and workflows, to address a variety of needs and buying cycles.

Marketing 123
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A Dutch Supermarket’s Ad Tells the Story of a Teenager’s Grief During Christmas

Adweek

Christmastime can be tough for those who have experienced the loss of a love one. This spot from Dutch supermarket chain Plus features a teenage boy who has lost his father and must come to terms with his mother's new partner. Annually, the supermarket releases a holiday campaign that tells a family-based story, and this.

Retail 246
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Gartner: Uncertainty clouds CMO prospects for 2023

Marketing Dive

Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

Marketing 128
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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LinkedIn Adds More Analytics for Creators

Adweek

LinkedIn added to the analytics it introduced in late March for creators on its platform using Creator Mode. Starting Tuesday, the professional network said creators can go to the Audience tab and track their follower growth in order to understand and discover trends, such as whether a conversation topic, new visual format or speaking opportunity.

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Bermuda Tourism launches 3D digital out-of-home in New York

Martech

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Image: OUTFRONT Media. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen.

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More Trending

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How The North Face Put A New Face On Its Marketing

AdExchanger

Outdoor clothing and gear manufacturer The North Face has reshaped its agency structure and its approach to marketing. The process started with a decision to bring creative strategy and production. Continue reading » The post How The North Face Put A New Face On Its Marketing appeared first on AdExchanger.

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With Selena Gomez, Serendipity Brands Tones Down the Gimmicks

Adweek

Before Covid-19, perhaps you could lure someone out of the house with a $200 grilled cheese, $300 burger or $25,000 frozen hot chocolate. During that simpler time, you could fall in love at the glove counter at Bloomingdale's, split a sundae at the shop down the street, lose that person's phone number in a Gabriel.

Food 257
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Without Data Privacy Standardization, We’re Navigating The Wild West

AdExchanger

FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this particular case turns out, the digital marketing industry needs clearer. The post Without Data Privacy Standardization, We’re Navigating The Wild West appeared first on AdExchanger.

Marketing 113
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BuzzFeed Inc. Lays Off 12% of Staff, Citing Advertising Slowdown

Adweek

The news and culture publisher BuzzFeed Inc., which houses the editorial titles BuzzFeed News, Complex and HuffPost, announced Tuesday that it is laying off around 12% of its workforce, or roughly 180 employees, according to a memo from chief executive Jonah Peretti obtained by Adweek. The layoffs, which primarily affect Complex Networks, BuzzFeed.com and overlapping.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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More Layoffs At BuzzFeed; Can’t Spell “Bundle” Without “Bled”

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzCuts BuzzFeed is laying off 12% of its workforce, Variety reports, based on an SEC filing. The reduction. The post More Layoffs At BuzzFeed; Can’t Spell “Bundle” Without “Bled” appeared first on AdExchanger.

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Twitch Details Several Analytics Updates

Adweek

Twitch detailed updates to the Analytics section of its Creator Dashboard that will roll out to all of its streamers by the end of December. The Amazon-owned streaming platform said it separated its three Insights pages--Achievements, Channel Analytics and Stream Summary--into six: Achievements, Discovery, Earnings, Engagement, Overview and Stream Summary, adding that its early testing.

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IAB’s Project Rearc: A Possible Solution To Third-Party Cookie Apocalypse

AdPushup

IAB’s Project Rearc is a possible solution to the 3P cookies apocalypse. The project would create a new framework for online advertising that is more privacy-centric. The Interactive Advertising Bureau (IAB) launched Project Rearc at the 2020 IAB Annual Meeting held on 10th February 2020. As they term it, the project aims at getting stakeholders [.].

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No, BrewDog, Beer Doesn’t Count as a Serving of Fruit and Veg

Adweek

In 2013, BrewDog founder and CEO James Watt said he'd rather take his money and "set fire to it" than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns--and been issued several advertising bans in the process. This time the company has.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Tags vs. metadata in DAM: What’s the difference?

Martech

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. While some users think they’re the same, they are not. Understanding the difference between each element is crucial for setting up and maintaining your DAM.

MarTech 115
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Brave Commerce Podcast: Building Global Brands Through Retail Media

Adweek

With the holiday shopping season in full swing, brands could really benefit from some retail media spending advice. On this episode of Brave Commerce, Kate Crowley, Lego's senior ecommerce marketing director for Western Europe, and Luke Sebire, Lego's senior director of global ecommerce, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated.

Retail 246
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Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG, Agency, and Retail Industries Worldwide

Martech Series

Price performance, ease of use, and ability to scale cited as key tenets of the company’s journey to the cloud. Yellowbrick Data, a leading hybrid cloud data warehouse vendor, announced that Catalina, a market leader in shopper intelligence and targeted in-store and digital media, has deployed Yellowbrick’s latest version of its multi-cloud data warehouse, further enhancing Catalina’s ability to provide actionable, real-time insights to its CPG, retail, and agency partners.

Retail 94
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Pinterest Enters Long-Term Cooperation Agreement With Elliott Investment Management

Adweek

Pinterest said Tuesday that it entered into a long-term cooperation agreement with Elliott Investment Management. As part of the deal, Elliott senior portfolio manager Marc Steinberg will join Pinterest's board of directors, effective Dec. 16. Elliott said in July that its stake in Pinterest topped 9%. The investment firm reached a similar agreement with Twitter.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

Chief Martech

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming. In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented.

MarTech 93
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Adidas, Snap Team Up on Bitmoji Drop

Adweek

Snap Inc. teamed up with Adidas on their first-ever Bitmoji Drop on Snapchat. Snapchatters have until Friday (Dec. 9) to redeem in-application currency Snap Tokens for an exclusive Into the Metaverse track jacket in Adidas' yellow colorway, featuring the Adidas Web3 logo and black stripes on the sleeves. Users can access their profile screen via.

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Regulatory Scrutiny And The Intricacies Of Ad Law With A 30-Year FTC Veteran

AdExchanger

A podcast interview withMary EngleEVP, PolicyThe word “surveillance” doesn’t really have any positive connotations. You don’t surveil someone unless you’re being sneaky. “The term sounds pejorative,” says Mary Engle, EVP. Continue reading » The post Regulatory Scrutiny And The Intricacies Of Ad Law With A 30-Year FTC Veteran appeared first on AdExchanger.

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Home / Work Podcast: DEI Is Generational for Omnicom Group’s Carla and Marianna Eboli

Adweek

In today's episode of Home / Work, host Antonio Lucio sits down with Carla Eboli and her daughter, Marianna Eboli, who both work in different sections of the Omnicom Group. Carla is an eve and DEI Lead at Energy BBDO, and Marianna is an artist and social media strategist at DDB Chicago.

Media 246
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Anya Libova joins Apester as UK Managing Director

Martech Series

Senior appointment follows the hire of media veteran Itay Gissin as CEO. Apester has announced the appointment of Anya Libova as UK Managing Director, hot on the heels of hiring Itay Gissin as CEO. These appointments illustrate Apester’s continued investment and further growth in the EMEA region. Anya will focus on growing the company’s sales, partnerships and operations in the UK; expanding the publisher portfolio as Apester readies itself to welcome a number of other new joiners as it doubles

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Christmas Tree Delivery Is the Gift That Keeps on Growing

Adweek

Fresh Christmas tree delivery, an ecommerce innovation that got a shot in the arm during the pandemic, is expanding once again with the addition of Instacart. The delivery service is adding fresh-cut and artificial trees, as well as d?cor like ornaments and lights, for the first time in 2022. Retailers that offer similar services include.

eCommerce 246
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RingCentral Announces Comprehensive End-to-End-Encryption Solution for Message, Video, and Phone

Martech Series

Enterprise-grade E2EE solution designed to ensure large-scale and on-demand private and secure communications. RingCentral , Inc., a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, today announced it is expanding its End-to-End Encryption (E2EE) beyond support for video to include both phone and messaging within its flagship RingCentral MVP® product.

GDPR 89
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The Speed of Culture Podcast: How Holiday Shopping Trends Impact 2023 Retail Spending

Adweek

In this episode of The Speed of Culture Podcast, Suzy Founder and CEO Matt Britton chats with Rachel Tipograph, founder and CEO of MikMak, an enablement and analytics platform for multichannel ecommerce brands. After working at Gap as the youngest-ever global director of digital and social media, Tipograph founded MiMak in 2015. Today, the platform.

Retail 246
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Airbyte Integrates with dbt Cloud to Bring Together Leading Data Integration and Transformation Technologies

Martech Series

Easier and faster to prepare data for analytics – dbt Cloud customers can now schedule transformations directly within Airbyte Cloud. Airbyte , creators of the fastest-growing open-source data integration platform, announced a deeper partnership with dbt Labs, the pioneer in analytics engineering. The partnership now includes a new integration that allows dbt Cloud customers to trigger dbt jobs from directly within Airbyte Cloud.

MarTech 87
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The CW Ad Sales Chief Rob Tuck Latest to Exit Following Nexstar Sale

Adweek

The CW's longtime ad sales chief Rob Tuck is exiting the company. Tuck discussed his retirement on social media on Tuesday; however, The CW and Nexstar didn't immediately comment on his exit. The longtime ad sales chief has been evp of national sales at The CW since 2008. In this role, he oversaw all of.

Media 256
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Integrate Eliminates $28 Million in Budget Waste in 2022 for Customers with Precision Demand Marketing Approach

Martech Series

B2B Marketing Customers Highlight Ease and Seamlessness of Demand Acceleration Platform. Integrate, the leader in B2B Precision Demand Marketing (PDM), announced today that its Demand Acceleration Platform has saved its customers from pursuing 5.8 million unmarketable leads in 2022. This translates to 980,000 potential wasted hours and over $28 million in potential budget waste that Integrate’s B2B marketing customers have avoided.

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Touch of Truth Podcast: Protect Your Joy With Taj Reid

Adweek

In episode four of Touch of Truth, Taj Reid, Edelman's global CEO joins host Jackie Cooper to share his story, moving at the speed of your audiences' needs, why it's okay to be nice and his work with Mighty Dream, a new creative advocacy agency collaboration with Grammy-winning producer, Pharrell Williams. During the discussion, Reid.

Audience 246
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.