Adweek
JUNE 29, 2022
Cosmopolitan teamed up with PolitiFact on the #AbortionFactCheckProject on Twitter. The #AbortionFactCheckProject is the Twitter component of Cosmopolitan's "It's Not Over" package, examining how young women are continuing the fight for reproductive freedom. Every week, Cosmopolitan and PolitiFact will join forces to debunk tweets politicians, pundits and public figures, and people are encouraged to direct.
Ad Rants
JUNE 29, 2022
SEO is increasingly central to the success of any business in the digital age. And sure, a local SEO strategy is important if your business is trading domestically, but if you're looking to venture into the global market, you'll need an international SEO strategy to ensure you're reaching and connecting with overseas audiences. So, what is international SEO?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 29, 2022
Data leakage is under even more scrutiny following the Supreme Court's decision to overturn the landmark decision that allowed women control over their reproductive rights. And while the tech industry has been focused in recent years on more data privacy solutions, there are fewer restrictions on who gets access to this data in the first.
Ad Rants
JUNE 29, 2022
Every once in a while, there comes an entrepreneur with a great idea regarding a cutting-edge product solution or a service offering. Make no mistake there is no dearth of innovative startup ideas out there. Why then are there so few startups that can call themselves truly successful? The reason is that most startups fail at marketing themselves in the best possible fashion.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 29, 2022
After 35 years in the business, South by Southwest is going global. The Austin, Texas-based conglomeration of festivals--which spans music, tech, film and gaming--is expanding to Australia in 2023. In partnership with the government of New South Wales and Australian music production company TEG, the first SXSW Sydney will run from October 15-22, 2023.
VideoWeek
JUNE 29, 2022
Since its acquisition by Apollo last year, Yahoo has expanded its ad offering via a string of partnerships with CTV companies, publishers and even hotels. This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. “The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JUNE 29, 2022
MINT, one of the leading companies in the mad tech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings. MINT has recently inaugurated its new offices in Paris [.]. The post MINT Sustains its Strong Growth with Key Hirings appeared first on ExchangeWire.com.
Adweek
JUNE 29, 2022
The world of podcasts is always expanding, and as demographics and subject matter have broadened, interest in the medium has only grown. With a desire to foster the next wave of podcasters, the iHeart network has teamed with Toyota Corolla Cross as the sponsor of the NextUp Initiative. NextUp provides resources to members of underrepresented.
Martech Series
JUNE 29, 2022
First Databricks Security Partner to integrate policy engine with Databricks’ Unity Catalog data governance solution. Immuta, the leader in data access and data security, announced that it has strengthened its partnership with Databricks by integrating its market-leading policy enforcement engine into Databricks Unity Catalog. Now, Databricks customers can easily and consistently enforce data access policy across workspaces without allowing Databricks workspace admins to bypass or change permiss
Adweek
JUNE 29, 2022
This was the first time in three years that the Cannes Lions International Festival of Creativity has been held in person. With Covid-19, the festival created Lions Live, a free online series of webinars and talks to help share the knowledge, insights and trends impacting the field. This was also where they provided free access.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
JUNE 29, 2022
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts be
Adweek
JUNE 29, 2022
CANNES, France--The 2022 Cannes Lions International Festival of Creativity Awards Show returned in person last Friday evening to a theater full of some of the most creative and innovative professionals in the world. We heard from Colleen DeCourcy, recipient of the Lion of St. Mark, and AB InBev CEO Michel Doukeris, who accepted the company's.
AdExchanger
JUNE 29, 2022
An interview withSteve WebbVP, Revenue, Ads Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie Shumaker, who was elevated to SVP of revenue for Unity’s Create division in October. (Unity, Continue reading » The post Meta Exec Steve Webb Moves To Unity As VP Of Revenue For Ads appeared first on AdExchanger.
Adweek
JUNE 29, 2022
Chattanooga Bakery's snack cake brand MoonPie has spent years trolling the sun on Twitter, and that celestial rivalry ramps up this summer through a campaign from agency of record Tombras. As the centerpiece of the program, the legacy sweet treat company has launched MoonPie Sun Bad SPF 50 sunscreen for $4.99, available at MoonPie's four.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 29, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Grave Robbers Caity Weaver, a New York Times Magazine writer, shined a light on a gross and morbid open web practice – death-related news as an online advertising funnel. Weaver paid $900 to publish an obituary for her mother in her local paper. Continue reading » The post Let’s Write An Obit For Ad-Based Death Sites; Amazon Go Go Go, Ramping Up Store-Based Ad Tech Chops appeared first on AdExchanger
Adweek
JUNE 29, 2022
Independence Day may not have carved itself into cannabis lore like April 20 or Danksgiving, but the summer holiday has started to generate its own heat for the industry's bottom line. Cannaseurs--lured by a flurry of retail discounts and brand promotions--are expected to buy enough flower, vapes, tinctures and tonics to make the upcoming July.
Martech
JUNE 29, 2022
No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).
Adweek
JUNE 29, 2022
Editor's note: This is the fourth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Concerts and festivals are finally getting back to pre-pandemic levels. According to Live Nation's Q1 earnings statements, the company sold more than 11 million tickets, driving.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JUNE 29, 2022
Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.
Adweek
JUNE 29, 2022
Instacart is working with Walmart to bring Canadians a new virtual convenience store format as the grocery app faces competition from a raft of speedy new delivery services. Called Walmart Now, the online shop offers thousands of products from 10 Walmart locations in the Toronto area, with delivery fulfilled by Instacart in as quickly as.
Martech
JUNE 29, 2022
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.
Adweek
JUNE 29, 2022
U.S.-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets, directly via the Spotify for Artists dashboard. The streaming platform introduced Marquee in October 2019 and made it more widely available last March, but, until Wednesday, it could only be used to target audiences in.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JUNE 29, 2022
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
Adweek
JUNE 29, 2022
A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said.
MNTN
JUNE 29, 2022
Another one bites the dust. When news of HBO Max’s latest subscriber numbers broke out, revealing that 30% were made up of ad-supported streamers, it affirmed what we had thought all along—that ad-supported streaming is taking over our screens (following in the footsteps of big players like Disney and Peacock who have also announced ad-tiered offerings).
Adweek
JUNE 29, 2022
NBC is getting its fall schedule started early. The network will kick off its 2022-23 TV season with an actual NFL kickoff, as the Buffalo Bills face the Los Angeles Rams during Sunday Night Football on Thursday, Sept. 8, at 8:15 p.m. Peyton Manning's Capital One College Bowl will debut the following night with back-to-back.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JUNE 29, 2022
An interview withMatt HillHead, Fire Device Monetization“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad-supported video on demand is growing, but that doesn’t mean viewers aren’t still consuming live linear content. Live TV made up 21% of the billions of hours people spent watching content on a.
Adweek
JUNE 29, 2022
I often talk about personalization in the context of modeling and segmentation. Why? Because, no matter how much resource a company allocates in data collection, it will be impossible to know everything about everyone. Therefore, predictive modeling effectively fills in the gaps of unknowns, as in, "Not 100% sure, but very likely to be something.".
Martech Series
JUNE 29, 2022
Transform Your NFTs into T-Shirts, Canvas Prints, Puzzles, and More. Pixels.com, the world’s largest print-on-demand marketplace, has launched a new platform which allows NFT owners to buy and sell NFTs as canvas prints, t-shirts, puzzles, and hundreds of other merchandise products. 2021 saw a surge in public awareness and popularity of NFTs – collectible items that exist in the digital world.
Adweek
JUNE 29, 2022
Barnes & Noble teamed up with TikTok and its creator community on the #BookTokChallenge, which will run through Aug. 31. The aim of the #BookTokChallenge is to encourage people on TikTok to discover and read new authors and books and share their reactions with the community via the hashtag.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
263 
Let's personalize your content