Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy.

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Ad Wisey

MAY 6, 2022

We at Adwisely want to help your eCommerce business stay ahead of the competition – that’s why we are always happy to share insights from industry experts. In this article, Keren Dinkin tells about the factors that will shape eCommerce in 2022 and shares a few products that will sell well this year. eCommerce is one of the industries that grew exponentially during the pandemic.

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Martech

MAY 6, 2022

Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it. But that’s only the beginning.

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TechCrunch Ads

MAY 6, 2022

Tomorrow Farms is fueling a sustainable food train with ingredients to turn the pantry and refrigerator staples we know now into foods that are better for us and kinder to animals and the planet. The company is poised to launch its first product later this month — co-founder and CEO Ben Berman was mum about what that would be — thanks in part to a $8.5 million seed round, led by Lowercarbon Capital, with participation by Maveron, Valor Siren Ventures, Simple Food Ventures, SV Angel and a group o

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MAY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have we reached normal yet? Early on in the pandemic, marketers (and everybody else) realized how true it was that change is constant.

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Playwire

MAY 6, 2022

Key Points. App mediation solutions were initially built to help app developers easily monetize their apps with ads. A few mediation partners have come to be known as the “top providers.”. Over time, it has become clear that mediation solutions as a category have a few key problems, and don’t come close to the level of transparency and technological advancement that is available for web monetization.

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More About Advertising

MAY 6, 2022

Cheating a bit here: we actually featured this last Friday. But B&Q’s ‘Flip’ from Uncommon Creative Studio is certainly the UK ad of the year to date and, possibly, many others’ choice too. It’s a lovely piece of work that can stand comparison with any of the great ads from the so-called ‘golden age,’ gets.

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Martech

MAY 6, 2022

Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. What Ceros does. Ceros offers a collaborative digital canvas for the creation of interactive and animated content with no coding required. It offers industry-specific templates and preset animations.

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MarTech Marketing 66

More About Advertising

MAY 6, 2022

It’s not easy for British Gas to look sympathetic in the current climate, but this ad pulls it off. It’s by Nucleus, the dedicated agency set up by The&Partnership and WPP agencies for a pitch in 2019. The film, for the British Gas Energy Trust charity, shows a dad putting on a brave face for. The post British Gas and WPP ‘Stop the silence’ on fuel poverty first appeared on More About Advertising.

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Agency Advertising 59

Basis

MAY 6, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising —from best practices for buyers, to competitors in the space, to trends you should know. Check out last month’s post to learn about the rise of the private marketplace (PMP) ! Voice-activated speakers, smart watches, connected TVs, tablets, and cell phones: With more devices than ever with which to reach consumers, why do they feel harder than ever to track?

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Advertising

More About Advertising

MAY 6, 2022

Didn’t know there was an Institute of Advertising Ethics but there is, it seems, developed with Creighton Business School and the University of Texas at Austin and Havas has signed up as its founder agency member, offering its Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost. “Our goal is. The post Havas launches ethics accreditation for staff and clients first appeared on More About Advertising.

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Agency Advertising Finance Media 59

InMobi

MAY 6, 2022

What will be the biggest back to school shopping trends of 2022 in the United States, and how will this school shopping season differ from past years? That’s what we wanted to find out. Key Themes Back-to-school (BTS) shoppers are likely the same shoppers as weekly grocery shoppers, but they are shopping differently. Inflation and a commodity approach to BTS goods is leading to needs-based/price-based decisions.

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EGC Group

MAY 6, 2022

If you are starting to use video in your marketing campaigns, or have already tried but were unsuccessful, there’s one question to keep in mind: What type of video content would best serve your brand? This is an important question, and since video is everywhere, it’s something that can be taken for granted. What follows are descriptions of different types of video content to help you find the right match for your brand or business.

Marketing 52

Marketing 52

Martech

MAY 6, 2022

Effective marketing depends on knowing who you’re marketing to. In the digital world that’s becoming harder than ever as third-party cookies are phased out. Speaking at The MarTech Conference, Integrated AdTech CEO Ken Zachmann walked listeners through the challenges and opportunities of identity resolution in this new environment. “Cookies have been what we’ve really focused on to do everything that we do as marketers,” Zachmann said.

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Cookies Data Management Platform MarTech Marketing 86

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

MAY 6, 2022

The UK government is, in many, ways quite a diverting comedy: Partygate, tractorgate (watching porn in Parliament), bloodcurdling noises from a nakedly ambitious foreign secretary over Ukraine, echoed by a PM who seems to think poking the Russian bear is a good distraction from problems at home. But some of these things (not least the. The post Another billion reasons not to flog off Channel 4 first appeared on More About Advertising.

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