Martech
MARCH 25, 2022
The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a long way away. And then I went into my inbox, and I got aggravated all over again. I saw everything I hate about email. And that kicked off this rant. I can hear you saying, “Come on, Ryan.
More About Advertising
MARCH 25, 2022
The choice of Lord (Michael) Grade as the new chairman of UK media regulator Ofcom is an interesting one, maybe not so potentially explosive as the Government’s first choice, former Daily Mail editor Paul Dacre, but likely to be lively all the same. Grade, a member of the famous showbiz dynasty who famously turned up. The post Will new Ofcom chair Michael Grade be a friend or foe to free news and information?
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Martech
MARCH 25, 2022
As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! It is not unusual for organizations — whether they be Fortune 500 companies, mom-and-pop shops, churches, or non-profits — to face negative comments on Facebook.
More About Advertising
MARCH 25, 2022
VCCP has come out on top in the shootout for the combined Virgin Media 02 creative account, one of the UK’s biggest. VCCP, which fairly recently revealed its ‘Bubl’ robot campaign for 02 was always the favourite: it’s handled 02 for years and its work has been determinedly consistent. Bubl will, presumably, get another lease.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 25, 2022
Late last week, the European Union finalized the specifics of the Digital Markets Act. It is thought likely the Act will easily be approved by a vote of the European Parliament. The restrictions introduced by the legislation will apply to companies above a certain level of market capitalization and will include AliBaba, Alphabet, Amazon, Apple, Microsoft and Meta as well as a number of slightly smaller platforms.
More About Advertising
MARCH 25, 2022
This week a Boeing 737 crashed over China killing 132 people, and there have been lots of news stories about airport delays due to lack of staff. It’s not an easy time for the travel industry, but the dropping of restrictions means that bookings are up, so easyJet is celebrating with a brand refresh and. The post EasyJet rebrands for the ‘nextGen’ traveller in new campaign first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 25, 2022
Fed up of the lack of affordable childcare, campaigning organisation Pregnant Then Screwed has teamed up with Wonderhood Studios to vent their frustration. The result is a series of Unhappy Mother’s Day cards which subvert the usual sugar-coated Mother’s Day aesthetic. They are due to be featured on BBC Breakfast, and will be delivered to. The post Wonderhood wishes us an ‘Unhappy Mother’s Day’ for Pregnant then Screwed first appeared on More About Advertising.
Martech
MARCH 25, 2022
Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How w
More About Advertising
MARCH 25, 2022
DIY chain Wickes is launching a big brand effort in a bid to keep hold of all the new customers it acquired in lockdowns over the last couple of years. VCCP has followed last year’s “Housebarrassment” ads with a new, more positive approach called “Open up,” in which house proud Wickes customers keep their curtains. The post Nosy neighbours have a field day in VCCP’s new ‘Open up’ campaign for Wickes first appeared on More About Advertising.
Martech
MARCH 25, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s get creative! MarTech contributor Steve Petersen asks an important question: who is a marketer?
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InMobi
MARCH 25, 2022
They way consumers shop has changed. Since the onset of COVID, shoppers have increasingly turned online to discover new products and make purchases. The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 billion to over $41 billion in predicted spending for 2022. Sophisticated retailers are reframing their e-commerce operations into major media platforms, but as more retailers launch their own media network, they must co
Flashtalking by Mediaocean
MARCH 25, 2022
Flashtalking, the global independent platform for ad management by omnichannel ad platform Mediaocean, has announced two new appointments to boost its team in JAPAC. The new hires include Michael Serratore , the new account director for JAPAC, and Jay Smith , the new sales director for JAPAC – with both based in Melbourne, Australia. Serratore was most recently the business director at Wavemaker ANZ, where he worked with brands such as Jetstar and Hungry Jacks, driving projects involving data ma
EGC Group
MARCH 25, 2022
Your favorite online brands may be showing up in a store in a neighborhood near you. That’s right.
Flashtalking by Mediaocean
MARCH 25, 2022
Here’s a statistic which is both astonishing and completely unsurprising: according to forecasts from the media agency Zenith , global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn. The astonishment comes from the fact that social media’s ascent has been so rapid, when TV was the undisputed heavyweight champion of advertising less than a decade ago.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
MARCH 25, 2022
Content is one of the most valuable marketing tools any business can access. But although content is critical to every part of your branding and advertising strategy, from building your website to strengthening connections with customers, it’s not always easy to produce. The best content requires exceptional writing skills, extensive keyword research, and a solid knowledge of SEO best practices.
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