Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. It is estimated that more than a third of Americans now listen to podcasts regularly. Technology brands became the biggest spenders, pushing media into second place.

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illumin

JANUARY 28, 2022

How to make transactions more convenient and entertaining for consumers—and simpler for brands By Seraj Bharwani, CSO, AcuityAds This post originally appeared on AdAge January 4, 2022. Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed […].

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Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. “Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference.

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More About Advertising

JANUARY 28, 2022

Metaverse mania continues to take over the ad biz. Every one of the ad trades (I do not include MAA in this) is banging the drum about how it is the next big thing. As I write this, I just received notice that fake beer company, Miller Lite, is partnering with metaverse company, Decentraland, to. The post George Parker: welcome to the metaverse… now, go home first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 28, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today we take a closer look at the CTV landscape. CTV is very device-driven, so marketers were watching CES closely earlier this month to see what new kinds of screens will find their way into homes.

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More About Advertising

JANUARY 28, 2022

It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the festival bringing families together. Coca-Cola is giving it all barrels in this cross-platform effort across ten markets from Ogilvy Shanghai: from cans to a rather winning film (with artful product placement), games and even a. The post Coca-Cola and WPP’s Ogilvy get off to winning start with Year of the Tiger for Lunar New Year first appeared on More About Advertising.

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More About Advertising

JANUARY 28, 2022

There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and this from High Snobiety for Gucci with The North Face shows it at its best as an ad medium. There’s no particular evidence of a grand strqtegy (it is fashin after all), let alone “data-driven. The post MAA Ad of the Week: Gucci/North Face’s winning TikTok first appeared on More About Advertising.

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Digital Remedy

JANUARY 28, 2022

Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers. . Our own Ben Brenner, VP of Business Development & Strategy , and TJ Sullivan, EVP of Sales , were joined by Blue Apron’s VP of Growth , Kar Paramasivam to discuss how direct-to-consumer (DTC) and subscription-based marketers can utilize Flip , our CTV/OTT performance platform to measure the true impact of the

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EGC Group

JANUARY 28, 2022

If you think traditional advertising is out of date, and that digital is the only effective way of brand messaging, prepare for a surprise. Not only is traditional advertising alive and well, but it has been combined with digital messaging for some very unique marketing. Find out about “manifestation” campaigns….

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Martech

JANUARY 28, 2022

Fasten your seatbelts. This article will be hotly debated. The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. And there’s no telling how soon it will burst. The revenue bubble happens when go-to-market teams, and the technologies they use, organize as one central group with one goal: Sales.

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Retail

EGC Group

JANUARY 28, 2022

The changes and reforms going on at Google continue. With its eventual plan to permanently phase out third-party tracking, the search engine icon is trying to create solutions that would let marketers connect brands to customers. Google’s latest solution: Topics API.

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