Martech

JANUARY 14, 2022

Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found it was failing to offer fans engaging experiences. “We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference.

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JANUARY 14, 2022

Katie Lee, the new chief growth officer at Wavemaker, has held a lot of high profile roles in the ad industry. She was CEO of Lucky Generals until a year ago, and has been managing director of Y&R, Leo Burnett, Gravity Road, Sunshine, and before that worked at BBH and Saatchi & Saatchi, having started. The post Former Lucky Generals CEO gives media a try at Wavemaker first appeared on More About Advertising.

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Martech

JANUARY 14, 2022

Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers. The findings indicated a decline in the number of consumers who feel comfortable sharing their data on health tracker apps or to allow smart home devices to automatically order refills for household items.

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JANUARY 14, 2022

Darren Bailes, the ECD of VCCP, has been promoted to chief creative office and given a global remit at the agency, which has eight offices across Europe, the US and Asia. He moved to VCCP from Mother London 14 years ago and previously worked at BMP DDB. The move makes room for creative promotions in. The post VCCP makes creative changes with new global role for Bailes first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 14, 2022

In the wake of the first dot-com bubble bursting twenty years ago, Forbes published an excellent piece called “ The Undead.” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Most of them did end up burning through the rest of their cash and getting sold off, though it took a while for some of them to depart the marketplace.

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JANUARY 14, 2022

Media independents may be an increasingly rare species these days – the UK’s Goodstuff joined Stagwell a week or so ago – but London-based the7stars is happily ploughing its own furrow. It’s now added UK soft drinks company AG Barr – maker of the legendary Irn Bru – to the Kao group of brands including. The post The7Stars caps sparkling start to 2022 with AG Barr first appeared on More About Advertising.

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JANUARY 14, 2022

Bit of thin week although there’s lots going on in adland: creative musical chairs and the odd deal. But this is diverting enough from Engine Creative: RAF Air and Space Operations, no less (didn’t know they were in space.) Recruitment is always a tricky issue for the forces even in a downturn. this at least. The post MAA Ad of the Week: RAF Air and Space from Engine first appeared on More About Advertising.

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EGC Group

JANUARY 14, 2022

If you own a business, when was the last time you checked your online reviews? Or, have you ever checked out what customers are saying about you? As you gear up for another year of doing business under the challenge of COVID-19, there’s one New Year’s resolution to make and keep: tracking customer reviews. You should pay as much attention to this as you would any other task.

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Smarty Ads

JANUARY 14, 2022

Web3 (or Web 3.0) is the next phase in the evolution of the web. For the past 15 years, what has held sway is web 2.0, which came as a replacement to web 1.0, the first web founded back in the early 1990s. Web 2.0 brought us social media, user-generated.

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All About Advertising Law

JANUARY 14, 2022

The Florida legislature gaveth (to the telemarketing plaintiffs’ bar) in July 2021 when it amended the Florida Telephone Solicitation Act (FTSA). That same state legislature might now taketh away and cure some of the class action abuses its amendments have created. Last month, in the context of a deep dive into the legislative history of the FTSA, we previewed a major source of ambiguity in the statute that was exacerbated in July 2021.

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JANUARY 14, 2022

M&A advisory firm Ciesco has released its 2021 Global M&A Review & 2022 Outlook for media and technology firms, showing that last year 2021 deals were transacted, a 60.1% rise on Covid-hit 2020 and 29.9% on 2019. The total announced value of M&A deals with disclosed transaction values in 2021 stands at $87.0bn, excluding mega-deals.

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YieldBird

JANUARY 14, 2022

Internet advertising, and especially its Programmatic offshoot, is currently at a crossroads, where, in tandem with the crystallization of industry standards and regulations, we are facing the issues of global and local economic fluctuations. This makes it a challenge for almost all industry players – Advertisers, Publishers, Technology Partners – to develop an effective strategy.

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