The Ad Tech Blog
NOVEMBER 6, 2022
Everyone loves Scrum. Agile methodologies were designed to deal with uncertainty. You don’t have all the information at the beginning of the sprint, so you make a bunch of assumptions and start to get stuff done. Along the way, there are scope or priorities changes or better ways of doing things. Then you adapt. Scrum’s Achilles heel is synchronicity.
AdExchanger
NOVEMBER 6, 2022
The giants of linear TV are fully aware of the power of streaming. Yet it’s difficult for linear budgets to shift to streaming the way things currently stand, writes Anthony Katsur, CEO of the IAB Tech Lab. The industry has a simple goal to pursue: to establish interoperability between legacy linear and connected television, which will streamline ad spend across both channels.
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Martech Series
NOVEMBER 6, 2022
Ownership and decentralization are two of the fundamental aspects of cryptocurrency and Web3. This ethos is transitioning itself into the minds of content creators, understanding that unless they truly own their content, they are not free to monetize it at their discretion. Introducing WUBITS, the revolutionary content monetization platform at the forefront of that transition, empowering both creator and enthusiast; Let’s see how.
AdExchanger
NOVEMBER 6, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Net Netflix has ads. Hooray? Netflix launched its ad-supported tier last week, and Netflix Basic with Ads, Continue reading » The post Netflix Has Ads Now; Why Big Tech Will Win Big Sports appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech Series
NOVEMBER 6, 2022
Blattner Technologies, a leading provider of Predictive Transformation services and tools in the Data Analytics, Artificial Intelligence, and Machine Learning industry, has announced the acquisition of OtherLeft. OtherLeft is a strategic design and innovation consultancy that leverages human-centered design to create digital products that deliver sustainable, profitable growth for business.
More About Advertising
NOVEMBER 6, 2022
Most of the ad industry seems to have fast forwarded through November and gone straight to Christmas, but Cop27 is happening in Egypt this week and at Kew Gardens, the environment is always top of the agenda. This optimistic film by VCCP conjures up a positive future where plants are providing energy, capturing carbon, feeding. The post At Kew Gardens the future is bright, the future is botanic first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
NOVEMBER 6, 2022
Tracking pixels have been a digital marketing fixture for years. And yet they’ve largely stood in the shadow of the third-party cookie, despite their similar tracking capabilities. Tracking pixels are effectively tiny, invisible images that can be embedded in web pages and emails and used to collect information, such as a device’s IP address, as covered in the video above.
Martech Series
NOVEMBER 6, 2022
Peach participates in launch of Netflix’s Basic with Ads. Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix’s new ad-supported service Basic with Ads. To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow.
Digiday
NOVEMBER 6, 2022
Publishers’ employee bases continue to be largely white. That assertion should surprise precisely no one, but a roundup of publishers’ diversity profiles — based on self-reported breakdowns of the makeup of their staff, including leadership, manager-level positions and new hires — reveals that nearly all of the companies included are mostly white.
Martech Series
NOVEMBER 6, 2022
Impact Professionals is doubling down on its commitment to producing unique, compelling content with the debut of The Shift — an Impact Original and the first of many in its long-term content strategy. Impact Professionals , a newly developed, over-the-top (OTT) streaming service featuring positive and inspiring media for entrepreneurs and self-motivated individuals, underscores its commitment to its original content strategy with the release of the new series, The Shift — an Impact Original.
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Rob Campbell
NOVEMBER 6, 2022
A few weeks ago I came to the office and found a drawing on my desk. Putting aside that the drawing makes Si look more like a snowman than our CCO, I’m wondering why someone thinks he is looking at me have a ‘pee pee’ Or maybe it’s something more sinister … What if it was Si who drew this? Is this an HR offence? Probably … but let’s be honest, I’ve done much worse.
Martech Series
NOVEMBER 6, 2022
Lexalytics®, an InMoment® Company and pioneer in AI-based NLP technology, announced today that its Head, Jeff Catlin, and its Chief Scientist, Paul Barba, will present at the Text Analytics Forum in Washington, D.C. on November 9th. Lexalytics, an InMoment Company and pioneer in AI-based NLP technology, announced that its Head, Jeff Catlin, and its Chief Scientist, Paul Barba, will present at the Text Analytics Forum in Washington, D.C. on November 9th.
Digiday
NOVEMBER 6, 2022
Anyone who’s ever been to an IKEA store has seen the hyper-curated rooms to inspire shoppers with ways to design their homes. But while the retailer’s website has in many ways remained flat — keeping the DNA of the Swedish retailer’s old-school catalogs — the company is increasingly using emerging tech to bring the store items into shoppers’ homes. This summer, IKEA debuted IKEA Kreative, an AI-driven platform that lets people scan their real-life rooms to see what they might want to buy.
Playwire
NOVEMBER 6, 2022
Key Points. Unified Pricing Rules in Google Ad Manager are a key component in maximizing ad yield. The best practices covered in this article are great for getting started. As you get more sophisticated, it is very easy to hit the ceiling of 200 allowed unified pricing rules, causing you to look toward additional technology to continue growing your strategy.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
NOVEMBER 6, 2022
For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. To be fair, OpenWeb’s premise sounds intriguing enough: help publishers become platforms for healthy conversation and free speech while helping those same businesses acquire first-party data in the process.
Playwire
NOVEMBER 6, 2022
Key Points. A Data Management Platform (DMP) can be an extremely sophisticated or relatively straightforward piece of technology depending on the features and functionality that you require. DMP costs are largely based on what features are included within the platform. Standard costs associated with almost all DMPs include a setup or implementation fee as well as a recurring monthly or annual payment.
AdPushup
NOVEMBER 6, 2022
What are Heat Maps? Learn about types, benefits, steps for creating heatmaps, and what they mean for publishers. A human brain can grasp an image in just 13 milliseconds, which is at least 60 thousand times quicker than processing a text. Visualization tools are captive, engaging, and much more easily comprehensible on the receiver’s end. [.].
Martech Series
NOVEMBER 6, 2022
3D modelling is taking the Melbourne events industry by storm with major hospitality groups jumping on board to show off their function spaces. According to leading event tech platform, HeadBox, function venues Melbourne wide are embracing new technologies such as 3D modelling to stand out. The events industry is back with a bang after being heavily affected by the COVID-19 pandemic and 3D modelling is helping venues secure bookings from international and interstate guests.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
NOVEMBER 6, 2022
In recent years, digitally native brands have retooled their advertising, moving away from the direct-to-consumer playbook to a more diversified media mix. For many, doing so has been a result of a changing digital advertising landscape, the given iOS 14 update and privacy shifts. Boll and Branch, the nine-year-old luxury bedding brand, is among the DTC brands that made the shift.
Martech Series
NOVEMBER 6, 2022
Fifth consecutive time recognized as a Leader based on Ability to Execute and Completeness of Vision. Talend, a global leader in data integration and data management, announced it has once again been recognized by Gartner, Inc. as a Leader in data quality solutions in the 2022 Magic Quadrant for Data Quality Solutions 1. This is the fifth consecutive time that Talend has been positioned in the Leaders Quadrant based on the company’s ability to execute and completeness of vision.
Digiday
NOVEMBER 6, 2022
Thanks to the outsized reputation of its founder and chairman, Martin Sorrell, digitally-forward media agency network Media.Monks is well known in global media circles. But it’s the people he’s attracted and the agencies he’s purchased that make the day-to-day operations of Media.Monks feel more like swashbuckling pirates on media seas, challenging the Royal Navy frigates of the traditional holding companies.
Digiday
NOVEMBER 6, 2022
When it comes to talking about the future of Web3, some marketers say too much time is spent discussing terms and not enough time talking about real use cases. “We talk too much about is it Web3, is it Web2, is it the metaverse,” said Sandy Carter, senior vice president and channel chief for Unstoppable Domains, a company that provides non-fungible token domain names and other digital identity tools. “We should focus on what the customer wants.” Carter is no stranger to p
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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